Preston Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Preston Beach in 2025? Explore comprehensive Airbnb analytics for Preston Beach, Western Australia, Australia to uncover income potential. This 2025 STR market report for Preston Beach, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Preston Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Preston Beach Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Preston Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Preston Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Preston Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Preston Beach is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Preston Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,603+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,547 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,361, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Preston Beach
Preston Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Preston Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Preston Beach:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Preston Beach
Average Daily Rate (ADR) Airbnb Trends in Preston Beach (2025)
Effective short term rental pricing strategy in Preston Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Preston Beach typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Preston Beach
Get Live Preston Beach Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Preston Beach (2025)
Peak Season (January, April, June)
- Revenue averages $3,394 per month
- Occupancy rates average 57.9%
- Daily rates average $197
Shoulder Season
- Revenue averages $2,591 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $189
Low Season (February, May, September)
- Revenue drops to average $1,810 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $191
Seasonality Insights for Preston Beach
- The Airbnb seasonality in Preston Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Preston Beach's highest earning potential, with monthly revenues capable of climbing to $3,806, occupancy reaching a high of 64.5%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,533, occupancy could drop to 27.1%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Preston Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Preston Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Preston Beach (2025)
Exploring the top neighborhoods for short-term rentals in Preston Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Preston Beach Main Area | A picturesque coastal town known for its beautiful beach and relaxed atmosphere. Perfect for families and couples looking for a peaceful getaway. | Preston Beach, Lake Clifton, Yalgorup National Park, Dukes Nose Lookout, Fishing and boating activities |
| North from Preston Beach | A less crowded area with stunning views and access to nature. Ideal for eco-tourists and those looking for a quiet retreat close to the coast. | Beach access, Bird watching, Nature trails, Fishing spots |
| South of Preston Beach | A tranquil area popular for camping and recreational activities. Offers a great escape for outdoor enthusiasts and families. | Camping grounds, Picnic areas, Natural reserves, Fishing holes |
| Dunsborough | A vibrant resort town close to Preston Beach with a variety of attractions. Great for tourists looking for a mix of relaxation and adventure. | Meelup Beach, Dunsborough town centre, Cape Naturaliste National Park, wineries, restaurants |
| Busselton | Famous for its long jetty and vibrant town life. Attracts tourists year-round for its beautiful beachfront and events. | Busselton Jetty, Geographe Bay, Busselton Jetty Underwater Observatory, local festivals, markets |
| Margaret River Region | Renowned for its wineries and stunning scenery. Perfect for guests interested in wine tourism and outdoor adventures. | Margaret River wineries, surf beaches, caves, hiking trails, local produce markets |
| Yalgorup National Park | Home to stunning wetlands and unique wildlife. A great spot for nature lovers and bird watchers, making it ideal for eco-friendly tourism. | Lake Clifton, Birdwatching, Walking trails, Wildlife experiences |
| Mandurah | A thriving city with a beautiful waterfront and many attractions. Popular with tourists seeking both relaxation and entertainment options. | Mandurah Ocean Marina, Dolphin cruises, Mandurah Foreshore, local eateries and shopping, arts and culture facilities |
Understanding Airbnb License Requirements & STR Laws in Preston Beach (2025)
Yes, Preston Beach, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Preston Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Preston Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Preston Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxing Getaway- Preston Beach Escape
Entire Place • 3 bedrooms
Peaceful secluded large home in bush setting
Entire Place • 5 bedrooms
API Preston Beach Front Apartment 2
Entire Place • 3 bedrooms
Cosy Oceanside retreat, walking distance to the beach, cafe and general store.
Entire Place • 2 bedrooms
Footprints Resort 2 Bedroom Townhouse
Entire Place • 2 bedrooms
Family-friendly beach house - Kookaburra Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Preston Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Preston Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Linda | 2 | $65,219 | 31 | 4.62/5.0 |
| Lana | 1 | $49,999 | 53 | 5.00/5.0 |
| Angela | 1 | $45,749 | 39 | 4.95/5.0 |
| Rod | 2 | $38,911 | 24 | 4.96/5.0 |
| Kathryn | 1 | $32,778 | 107 | 4.89/5.0 |
| Melinda | 1 | $30,757 | 60 | 4.78/5.0 |
| Wayne | 1 | $21,254 | 102 | 4.94/5.0 |
| Host #5373199 | 1 | $21,061 | 0 | N/A/5.0 |
| Sophie | 1 | $21,003 | 19 | 4.95/5.0 |
| Hayley | 1 | $20,740 | 26 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Preston Beach.
Dive Deeper: Advanced Preston Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Preston Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPreston Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Preston Beach
- The Preston Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Preston Beach, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Preston Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Preston Beach
- The dominant room capacity in Preston Beach is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Preston Beach, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Preston Beach.
Preston Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Preston Beach
- The most common guest capacity trend in Preston Beach vacation rentals is listings accommodating 8+ guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Preston Beach STR market, accounting for 65.0% of listings.
- 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Preston Beach.
- On average, properties in Preston Beach are equipped to host 6.0 guests.
Preston Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Preston Beach
- The most common availability pattern in Preston Beach falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Preston Beach (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Preston Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5% of total
2 Nights
9 listings
45% of total
3 Nights
2 listings
10% of total
30+ Nights
8 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Preston Beach is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (40%) caters to monthly stays (30+ nights) in Preston Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Preston Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- A 2-night minimum appears standard (45%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Preston Beach.
Preston Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.3% of total
Flexible
2 listings
10.5% of total
Moderate
4 listings
21.1% of total
Firm
7 listings
36.8% of total
Strict
5 listings
26.3% of total
Cancellation Policy Insights for Preston Beach
- The prevailing Airbnb cancellation policy trend in Preston Beach is Firm, used by 36.8% of listings.
- A majority (63.1%) of hosts in Preston Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Preston Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Preston Beach.
Preston Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Preston Beach
- The overall average booking lead time for vacation rentals in Preston Beach is 39 days.
- Guests book furthest in advance for stays during December (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Preston Beach.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Preston Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Preston Beach (2025)
Amenity Prevalence
Amenity Insights for Preston Beach
- Essential amenities in Preston Beach that guests expect include: Kitchen, Free parking on premises, TV, Hot water, Smoke alarm, Bed linens, Air conditioning, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Preston Beach: Kitchen, Free parking on premises, TV, Hot water, Smoke alarm, Bed linens, Air conditioning, Washer.
- Prioritize adding missing essentials: Hot water, Smoke alarm, Bed linens, Air conditioning, Washer.
- Consider adding popular differentiators like Heating or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Preston Beach to stay competitive.
Preston Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Preston Beach
- The typical guest profile for Airbnb in Preston Beach consists of primarily domestic travelers (95%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 94.6% of guests.
- Key international markets include Australia (94.6%) and New Zealand (1.1%).
- Top languages spoken are English (77.5%) followed by Chinese (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Preston Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,341 | $356.52 | 48% |
| Cottesloe | 139 | $3,974 | $238.72 | 67% |
| Margaret River | 406 | $3,896 | $230.04 | 61% |
| Gnarabup | 88 | $3,823 | $280.74 | 53% |
| Yallingup | 248 | $3,782 | $366.39 | 46% |
| Prevelly | 40 | $3,728 | $248.50 | 58% |
| Peppermint Grove Beach | 35 | $3,605 | $346.05 | 40% |
| City Of Busselton | 539 | $3,583 | $319.74 | 44% |
| Dunsborough | 493 | $3,537 | $310.02 | 47% |
| Cowaramup | 46 | $3,365 | $220.98 | 53% |