Scarborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Scarborough in 2025? Explore comprehensive Airbnb analytics for Scarborough, Western Australia, Australia to uncover income potential. This 2025 STR market report for Scarborough, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Scarborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scarborough Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scarborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scarborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Scarborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scarborough is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scarborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,404 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,620, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scarborough
Scarborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scarborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scarborough:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 44% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scarborough
Average Daily Rate (ADR) Airbnb Trends in Scarborough (2025)
Effective short term rental pricing strategy in Scarborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scarborough typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Scarborough
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Airbnb Seasonality Analysis & Trends in Scarborough (2025)
Peak Season (November, October, June)
- Revenue averages $5,509 per month
- Occupancy rates average 67.5%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,166 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $228
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $224
Seasonality Insights for Scarborough
- The Airbnb seasonality in Scarborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scarborough's highest earning potential, with monthly revenues capable of climbing to $6,248, occupancy reaching a high of 70.1%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scarborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scarborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scarborough (2025)
Exploring the top neighborhoods for short-term rentals in Scarborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scarborough Beach | Famous for its stunning coastline and vibrant beach culture, Scarborough Beach attracts tourists looking for sun, surf, and seaside dining, making it a prime location for Airbnb investment. | Scarborough Beach foreshore, Scarborough Beach Pool, The Esplanade, Café strip, Surf clubs, Beach markets |
| Trigg Beach | A quieter beach located just north of Scarborough, Trigg Beach is popular with local surfers and families, offering a more relaxed beach experience. | Trigg Beach, Trigg Island Surf Life Saving Club, Parks and picnic areas, Kite surfing spots, Trigg Bushland |
| Mettam's Pool | A popular snorkeling and swimming spot, Mettam's Pool is ideal for those looking for a more secluded beach experience close to nature. | Mettam's Pool, Snorkeling, Rock pools, Beachside cafes, Scenic views |
| Karrinyup | A suburb close to Scarborough, Karrinyup has great shopping and local amenities, appealing to families and professionals seeking convenience and lifestyle. | Karrinyup Shopping Centre, Local parks, Cafes and restaurants, Community facilities, Close to beaches |
| Doubleview | Offering a mix of residential and entertaining spaces, Doubleview is attractive to visitors seeking proximity to both beaches and urban amenities. | Local parks, Cafés and eateries, Surfing schools, Access to public transport, Family-friendly vibe |
| North Beach | Known for its family-friendly atmosphere and proximity to beautiful beaches, North Beach is a great option for families and vacationers enjoying water sports. | North Beach, Local parks, Fishing spots, Playgrounds, Beachside dining |
| Innaloo | A suburb that provides easy access to both shopping and beaches, Innaloo is perfect for those looking to balance urban living with coastal charm. | Westfield Innaloo, Local restaurants, Cafes, Close to Scarborough beach, Public transport |
| City Beach | An exclusive and upscale beach area, City Beach attracts affluent travelers looking for a luxurious beach experience, making it a lucrative location for high-end Airbnb offerings. | City Beach, Beachside restaurants, Scenic views, Parks and playgrounds, Coastal walking paths |
Understanding Airbnb License Requirements & STR Laws in Scarborough (2025)
Yes, Scarborough, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scarborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Scarborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scarboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean View Luxe Retreat-3 Storey-Infinity Pool
Entire Place • 4 bedrooms
1 min to Beach | Pool - Gym - Sauna - Spa - Tennis
Entire Place • 3 bedrooms
Scarborough Coastal Escape
Entire Place • 3 bedrooms
Brighton Blues
Entire Place • 3 bedrooms
Sandy's Retreat home away from home
Entire Place • 3 bedrooms
Sunset Oceanview Family Haven 100m from the beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scarborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scarborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tracey | 1 | $77,047 | 15 | 5.00/5.0 |
| Charmaine | 2 | $70,817 | 11 | 5.00/5.0 |
| Lena | 2 | $67,226 | 35 | 4.69/5.0 |
| Elliott | 2 | $47,025 | 67 | 4.83/5.0 |
| Holly | 1 | $41,874 | 22 | 5.00/5.0 |
| Elaine | 1 | $39,008 | 38 | 4.95/5.0 |
| Michelle | 1 | $30,928 | 17 | 4.82/5.0 |
| Caroline & Jonny | 1 | $27,674 | 55 | 4.95/5.0 |
| Ingrid | 1 | $20,599 | 24 | 4.96/5.0 |
| Hayley | 1 | $18,955 | 44 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scarborough.
Dive Deeper: Advanced Scarborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scarborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScarborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scarborough
- The Scarborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scarborough, Apartment/Condo properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
Scarborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scarborough
- The dominant room capacity in Scarborough is 2 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.9% of the active Airbnb listings in Scarborough, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scarborough.
Scarborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scarborough
- The most common guest capacity trend in Scarborough vacation rentals is listings accommodating 4 guests (42.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Scarborough STR market, accounting for 71.5% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scarborough.
- On average, properties in Scarborough are equipped to host 4.5 guests.
Scarborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scarborough
- The most common availability pattern in Scarborough falls within the 181-270 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Scarborough (61.9%), reflecting common guest stay durations or potential owner blocking patterns.
Scarborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
9.5% of total
2 Nights
2 listings
9.5% of total
3 Nights
3 listings
14.3% of total
30+ Nights
14 listings
66.7% of total
Key Insights
- The most prevalent minimum stay requirement in Scarborough is 30+ Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (66.7%) caters to monthly stays (30+ nights) in Scarborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 66.7% of Scarborough hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 66.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scarborough.
Scarborough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.8% of total
Super Strict 30 Days
2 listings
9.5% of total
Flexible
7 listings
33.3% of total
Moderate
4 listings
19% of total
Firm
7 listings
33.3% of total
Cancellation Policy Insights for Scarborough
- The prevailing Airbnb cancellation policy trend in Scarborough is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Scarborough.
- Regularly review your cancellation policy against competitors and market demand shifts in Scarborough.
Scarborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scarborough
- The overall average booking lead time for vacation rentals in Scarborough is 23 days.
- Guests book furthest in advance for stays during November (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Scarborough.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Scarborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scarborough (2025)
Amenity Prevalence
Amenity Insights for Scarborough
- Essential amenities in Scarborough that guests expect include: Smoke alarm, TV, Washer, Air conditioning, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hair dryer, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scarborough: Smoke alarm, TV, Washer, Air conditioning, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Washer, Air conditioning, Kitchen, Wifi.
- Consider adding popular differentiators like Dishes and silverware or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scarborough to stay competitive.
Scarborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scarborough
- The typical guest profile for Airbnb in Scarborough consists of a mix of domestic (59%) and international guests, often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 59.1% of guests.
- Key international markets include Australia (59.1%) and Singapore (13.8%).
- Top languages spoken are English (59.7%) followed by Chinese (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scarborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cottesloe | 140 | $4,290 | $244.16 | 68% |
| North Fremantle | 31 | $3,287 | $210.16 | 64% |
| City of Joondalup | 56 | $3,248 | $238.72 | 54% |
| Claremont | 23 | $3,190 | $156.58 | 66% |
| City of Perth | 42 | $3,176 | $185.04 | 62% |
| South Fremantle | 88 | $3,074 | $190.43 | 62% |
| City of Stirling | 573 | $3,032 | $190.57 | 61% |
| Shire Of Murray | 61 | $3,031 | $259.25 | 46% |
| Shire Of Gingin | 10 | $3,013 | $209.02 | 56% |
| Subiaco | 84 | $2,993 | $180.68 | 66% |