Imaruí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Imaruí in 2025? Explore comprehensive Airbnb analytics for Imaruí, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Imaruí, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Imaruí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imaruí Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imaruí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imaruí (2025)
Understanding the monthly revenue variations for Airbnb listings in Imaruí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imaruí is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imaruí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,954+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,179 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $636 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $273, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imaruí
Imaruí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imaruí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imaruí:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imaruí
Average Daily Rate (ADR) Airbnb Trends in Imaruí (2025)
Effective short term rental pricing strategy in Imaruí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imaruí typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Imaruí
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Airbnb Seasonality Analysis & Trends in Imaruí (2025)
Peak Season (January, December, October)
- Revenue averages $1,077 per month
- Occupancy rates average 36.0%
- Daily rates average $87
Shoulder Season
- Revenue averages $921 per month
- Occupancy maintains around 31.2%
- Daily rates hold near $90
Low Season (April, May, June)
- Revenue drops to average $811 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $96
Seasonality Insights for Imaruí
- The Airbnb seasonality in Imaruí shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imaruí's highest earning potential, with monthly revenues capable of climbing to $1,136, occupancy reaching a high of 41.8%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $791, occupancy could drop to 25.3%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imaruí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imaruí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imaruí (2025)
Exploring the top neighborhoods for short-term rentals in Imaruí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Cardoso | Well-known for its beautiful landscape and tranquil environment, Praia do Cardoso attracts visitors looking for a serene beach experience away from the hustle and bustle. | Cardoso Beach, Praia do Rincão, Local seafood restaurants |
| Praia da Barra | A beautiful beach known for its golden sands and calm waters, perfect for families and those seeking relaxation. | Barra Beach, Water sports activities, Fishing spots |
| Imaruí Lake | A scenic lake area that provides opportunities for water activities and is popular for nature lovers and outdoor enthusiasts. | Imaruí Lake, Kayaking, Birdwatching |
| Praia do Gi | A lesser-known beach that offers a more private beach experience, ideal for those seeking tranquility and connection with nature. | Gi Beach, Local hiking trails, Scenic viewpoints |
| Praia da Vila | A vibrant beach with a lively atmosphere, perfect for tourists who enjoy local culture and beachside activities. | Vila Beach, Local craft markets, Beach bars |
| Centro de Imaruí | The center of Imaruí, rich in local culture and community, offering both residents and visitors a glimpse into the local lifestyle and commerce. | Local shops, Cultural events, Historical landmarks |
| Praia do Laranjal | A charming beach popular among locals for its beauty and accessibility, providing various leisure activities. | Laranjal Beach, Picnic areas, Camping sites |
| Serra do Tabuleiro | This area offers beautiful mountain views and is great for those who enjoy hiking and exploring nature away from the beach. | Hiking trails, Scenic viewpoints, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Imaruí (2025)
While Imaruí, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imaruí to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Imaruí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imaruíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pousada rancho Cangueri
Entire Place • 11 bedrooms
Bubble house overlooking the mountains
Entire Place • 1 bedroom
Home of Bromélias - Immersion in nature
Entire Place • 2 bedrooms
House on the water, heated pool, Imaruí lagoon
Entire Place • 3 bedrooms
Chalet with Jacuzzi, Pool and View/Edge of the Lagoon
Entire Place • 1 bedroom
Magical house in the mountains
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imaruí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imaruí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronaldo | 2 | $59,518 | 366 | 4.96/5.0 |
| Adriano | 1 | $55,375 | 27 | 4.96/5.0 |
| Vanessa Ferreira | 2 | $39,009 | 62 | 4.98/5.0 |
| Bernardo | 1 | $29,475 | 134 | 4.96/5.0 |
| Pricila Da Silva | 3 | $27,305 | 75 | 5.00/5.0 |
| Estefani | 2 | $25,315 | 195 | 4.96/5.0 |
| Lidiane | 2 | $23,676 | 48 | 4.93/5.0 |
| Darlene | 2 | $23,287 | 412 | 4.96/5.0 |
| Cleverton Dos Santos | 1 | $20,988 | 53 | 4.96/5.0 |
| Victor | 1 | $19,803 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imaruí.
Dive Deeper: Advanced Imaruí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imaruí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImaruí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imaruí
- The Imaruí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imaruí, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 8.2%) offer potential for unique stay experiences.
Imaruí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imaruí
- The dominant room capacity in Imaruí is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.5% of the active Airbnb listings in Imaruí, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imaruí.
Imaruí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imaruí
- The most common guest capacity trend in Imaruí vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Imaruí STR market, accounting for 53.4% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imaruí.
- On average, properties in Imaruí are equipped to host 4.8 guests.
Imaruí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imaruí
- The most common availability pattern in Imaruí falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imaruí (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imaruí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
35.6% of total
2 Nights
26 listings
35.6% of total
30+ Nights
21 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Imaruí is 1 Night, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.2%) of the Imaruí Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Imaruí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.6% of Imaruí hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imaruí.
Imaruí Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
31.5% of total
Moderate
24 listings
32.9% of total
Firm
13 listings
17.8% of total
Strict
13 listings
17.8% of total
Cancellation Policy Insights for Imaruí
- The prevailing Airbnb cancellation policy trend in Imaruí is Moderate, used by 32.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (35.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.9% market standard in Imaruí.
- Regularly review your cancellation policy against competitors and market demand shifts in Imaruí.
Imaruí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imaruí
- The overall average booking lead time for vacation rentals in Imaruí is 27 days.
- Guests book furthest in advance for stays during December (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Imaruí.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Imaruí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imaruí (2025)
Amenity Prevalence
Amenity Insights for Imaruí
- Essential amenities in Imaruí that guests expect include: Kitchen, Wifi, BBQ grill. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imaruí: Kitchen, Wifi, BBQ grill.
- Prioritize adding missing essentials: Wifi, BBQ grill.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imaruí to stay competitive.
Imaruí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imaruí
- The typical guest profile for Airbnb in Imaruí consists of primarily domestic travelers (97%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.8% of guests.
- Key international markets include Brazil (96.8%) and Germany (0.5%).
- Top languages spoken are Portuguese (54.8%) followed by English (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imaruí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 161 | $1,184 | $146.69 | 31% |
| Alfredo Wagner | 175 | $962 | $124.56 | 27% |
| Anitápolis | 66 | $958 | $86.73 | 40% |
| Angelina | 25 | $945 | $110.98 | 24% |
| São Pedro de Alcântara | 18 | $908 | $127.20 | 33% |
| Antônio Carlos | 37 | $806 | $110.63 | 27% |
| Região Geográfica Imediata de Lages | 63 | $805 | $122.47 | 27% |
| Região Geográfica Imediata de Criciúma | 11 | $788 | $88.51 | 34% |
| Florianópolis | 17,254 | $783 | $101.18 | 43% |
| Grão-Pará | 13 | $776 | $99.77 | 24% |