Top 30 Best Places in Santa Catarina, Brazil to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-09-01

Unlock high-ROI opportunities in Santa Catarina, Brazil‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Santa Catarina, Brazil. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Santa Catarina, Brazil for 2025.

Top Short-Term Rental Markets in Santa Catarina, Brazil

Rank:#1Market:FlorianópolisCountry:BrazilProperties:17,254Monthly Revenue:$783.21Daily Rate (ADR):$101.18Occupancy:43.20%Regulation:Low
Rank:#2Market:BombinhasCountry:BrazilProperties:5,080Monthly Revenue:$709.42Daily Rate (ADR):$106.83Occupancy:40.41%Regulation:Low
Rank:#3Market:Balneário CamboriúCountry:BrazilProperties:4,622Monthly Revenue:$971.91Daily Rate (ADR):$114.68Occupancy:39.90%Regulation:Low
Rank:#4Market:ImbitubaCountry:BrazilProperties:2,553Monthly Revenue:$528.94Daily Rate (ADR):$91.01Occupancy:31.56%Regulation:Low
Rank:#5Market:PalhoçaCountry:BrazilProperties:2,449Monthly Revenue:$456.30Daily Rate (ADR):$85.82Occupancy:34.18%Regulation:Low
Rank:#6Market:ItapemaCountry:BrazilProperties:2,267Monthly Revenue:$704.19Daily Rate (ADR):$115.36Occupancy:38.72%Regulation:Low
Rank:#7Market:GaropabaCountry:BrazilProperties:1,914Monthly Revenue:$679.51Daily Rate (ADR):$105.32Occupancy:35.53%Regulation:Low
Rank:#8Market:Governador Celso RamosCountry:BrazilProperties:1,667Monthly Revenue:$684.38Daily Rate (ADR):$118.53Occupancy:38.39%Regulation:Low
Rank:#9Market:PenhaCountry:BrazilProperties:1,472Monthly Revenue:$659.74Daily Rate (ADR):$84.42Occupancy:35.87%Regulation:Low
Rank:#10Market:BlumenauCountry:BrazilProperties:1,162Monthly Revenue:$301.36Daily Rate (ADR):$64.28Occupancy:32.28%Regulation:Low
Rank:#11Market:São Francisco do SulCountry:BrazilProperties:968Monthly Revenue:$396.20Daily Rate (ADR):$82.00Occupancy:30.51%Regulation:Low
Rank:#12Market:Balneário PiçarrasCountry:BrazilProperties:949Monthly Revenue:$545.73Daily Rate (ADR):$93.59Occupancy:33.41%Regulation:Low
Rank:#13Market:UrubiciCountry:BrazilProperties:935Monthly Revenue:$643.07Daily Rate (ADR):$96.61Occupancy:26.32%Regulation:Low
Rank:#14Market:JoinvilleCountry:BrazilProperties:894Monthly Revenue:$339.64Daily Rate (ADR):$43.00Occupancy:37.29%Regulation:Low
Rank:#15Market:ItapoáCountry:BrazilProperties:775Monthly Revenue:$528.27Daily Rate (ADR):$100.09Occupancy:30.94%Regulation:Low
Rank:#16Market:ItajaíCountry:BrazilProperties:694Monthly Revenue:$632.61Daily Rate (ADR):$103.24Occupancy:35.46%Regulation:Low
Rank:#17Market:Barra VelhaCountry:BrazilProperties:690Monthly Revenue:$486.16Daily Rate (ADR):$91.20Occupancy:30.21%Regulation:Low
Rank:#18Market:Porto BeloCountry:BrazilProperties:526Monthly Revenue:$515.95Daily Rate (ADR):$93.91Occupancy:34.40%Regulation:Low
Rank:#19Market:NavegantesCountry:BrazilProperties:524Monthly Revenue:$412.73Daily Rate (ADR):$70.65Occupancy:34.51%Regulation:Low
Rank:#20Market:LagunaCountry:BrazilProperties:506Monthly Revenue:$370.47Daily Rate (ADR):$77.35Occupancy:27.39%Regulation:Low
Rank:#21Market:São JoséCountry:BrazilProperties:471Monthly Revenue:$321.24Daily Rate (ADR):$40.51Occupancy:40.25%Regulation:Low
Rank:#22Market:PomerodeCountry:BrazilProperties:384Monthly Revenue:$549.01Daily Rate (ADR):$61.66Occupancy:34.38%Regulation:Low
Rank:#23Market:Passo de TorresCountry:BrazilProperties:332Monthly Revenue:$302.56Daily Rate (ADR):$68.19Occupancy:31.75%Regulation:Low
Rank:#24Market:Balneário GaivotaCountry:BrazilProperties:279Monthly Revenue:$269.74Daily Rate (ADR):$58.60Occupancy:29.81%Regulation:Low
Rank:#25Market:Praia GrandeCountry:BrazilProperties:265Monthly Revenue:$503.98Daily Rate (ADR):$85.34Occupancy:25.17%Regulation:Low
Rank:#26Market:ChapecóCountry:BrazilProperties:238Monthly Revenue:$271.42Daily Rate (ADR):$31.92Occupancy:37.85%Regulation:Low
Rank:#27Market:Jaraguá do SulCountry:BrazilProperties:223Monthly Revenue:$369.20Daily Rate (ADR):$39.44Occupancy:40.64%Regulation:Low
Rank:#28Market:CamboriúCountry:BrazilProperties:205Monthly Revenue:$367.34Daily Rate (ADR):$73.39Occupancy:30.26%Regulation:Low
Rank:#29Market:Alfredo WagnerCountry:BrazilProperties:175Monthly Revenue:$961.98Daily Rate (ADR):$124.56Occupancy:26.99%Regulation:Low
Rank:#30Market:Balneário Arroio do SilvaCountry:BrazilProperties:175Monthly Revenue:$272.48Daily Rate (ADR):$59.51Occupancy:30.56%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Santa Catarina. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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