Imbituba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Imbituba in 2025? Explore comprehensive Airbnb analytics for Imbituba, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Imbituba, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 2,463 active listings.
Whether you're considering an Airbnb investment in Imbituba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imbituba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imbituba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imbituba (2025)
Understanding the monthly revenue variations for Airbnb listings in Imbituba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imbituba is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imbituba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,946+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,027 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imbituba
Imbituba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imbituba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imbituba:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imbituba
Average Daily Rate (ADR) Airbnb Trends in Imbituba (2025)
Effective short term rental pricing strategy in Imbituba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imbituba typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $105 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Imbituba
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Airbnb Seasonality Analysis & Trends in Imbituba (2025)
Peak Season (January, February, December)
- Revenue averages $1,479 per month
- Occupancy rates average 46.1%
- Daily rates average $103
Shoulder Season
- Revenue averages $720 per month
- Occupancy maintains around 27.3%
- Daily rates hold near $92
Low Season (June, August, September)
- Revenue drops to average $530 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $91
Seasonality Insights for Imbituba
- The Airbnb seasonality in Imbituba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imbituba's highest earning potential, with monthly revenues capable of climbing to $1,911, occupancy reaching a high of 57.3%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $523, occupancy could drop to 18.4%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imbituba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imbituba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imbituba (2025)
Exploring the top neighborhoods for short-term rentals in Imbituba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Rosa | Known for its stunning beach and natural beauty, Praia do Rosa is popular among surfers and those looking for a serene getaway. It attracts a diverse crowd seeking relaxation and adventure. | Praia do Rosa Beach, Lagoa do Meio, surfing spots, ecological trails, restaurants with local cuisine |
| Imbituba Beach | Imbituba Beach offers a charming coastal experience with a laid-back atmosphere. Ideal for families and beach lovers, it provides access to various recreational activities. | Imbituba Beach, whale watching, local seafood restaurants, fishing spots, beachfront parks |
| Praia da Vila | This lively beach area is ideal for younger crowds and those seeking nightlife. The vibrant scene is perfect for visitors looking for fun and social activities. | Praia da Vila Beach, local nightlife, bar and restaurant scene, water sports, beach volleyball |
| Praia do Luz | A quieter beach known for its picturesque landscape and tranquility, attracting visitors looking for peace and nature-centric experiences. | Praia do Luz Beach, hiking trails, bird watching, nature reserves, local artisan shops |
| Morro do Macaco | Offers breathtaking views and a great hiking experience for nature enthusiasts. Ideal for releasing stress and connecting with nature. | Morro do Macaco viewpoint, hiking paths, wildlife, stargazing, picnic spots |
| Praia da Barra | A family-friendly beach area with calm waters and a perfect setting for children. It also features various amenities to cater to family needs. | Praia da Barra Beach, playgrounds, beachside restaurants, family activities, local shops |
| Ponta das Pedras | Known for its natural pools and beautiful landscapes, this area attracts visitors interested in nature and photography opportunities. | natural pools, sunset views, photography spots, quiet beaches, walking trails |
| Imbituba Historic Center | The historic center of Imbituba offers a glimpse into the local culture and history, great for visitors interested in the heritage and local arts. | historic buildings, local markets, art galleries, cultural events, traditional cuisine |
Understanding Airbnb License Requirements & STR Laws in Imbituba (2025)
While Imbituba, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imbituba to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Imbituba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imbitubabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Morada Sol Nascente - Rosa Beach
Entire Place • 6 bedrooms
Santi Sabai Ibira - Um Refúgio às Margens da Lagoa
Entire Place • 4 bedrooms
Praia do Rosa - Dream House!
Entire Place • 5 bedrooms
Casa en Praia do Rosa con piscina frente al mar
Entire Place • 4 bedrooms
Itapiruba Refuge
Entire Place • 4 bedrooms
Beautiful view of Rosa Beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imbituba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imbituba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Multitemporada | 29 | $473,135 | 439 | 4.82/5.0 |
| Sugandhi | 8 | $275,242 | 529 | 4.96/5.0 |
| Luiza | 11 | $205,853 | 370 | 4.85/5.0 |
| Suellen | 11 | $156,349 | 322 | 4.79/5.0 |
| Maurício | 10 | $153,127 | 59 | 4.66/5.0 |
| Solon | 8 | $144,133 | 59 | 4.84/5.0 |
| Marlene | 1 | $138,600 | 52 | 4.96/5.0 |
| Sérgio | 8 | $117,734 | 19 | 4.90/5.0 |
| Christiane | 6 | $117,080 | 289 | 4.91/5.0 |
| Tiago | 4 | $116,242 | 187 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imbituba.
Dive Deeper: Advanced Imbituba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imbituba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImbituba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imbituba
- The Imbituba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 2,463 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imbituba, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.2%) offer potential for unique stay experiences.
Imbituba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imbituba
- The dominant room capacity in Imbituba is 1 bedroom listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.3% of the active Airbnb listings in Imbituba, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imbituba.
Imbituba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imbituba
- The most common guest capacity trend in Imbituba vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Imbituba STR market, accounting for 39.8% of listings.
- 34.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imbituba.
- On average, properties in Imbituba are equipped to host 4.4 guests.
Imbituba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imbituba
- The most common availability pattern in Imbituba falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imbituba (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imbituba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
280 listings
12.1% of total
2 Nights
572 listings
24.6% of total
3 Nights
186 listings
8% of total
4-6 Nights
198 listings
8.5% of total
7-29 Nights
32 listings
1.4% of total
30+ Nights
1053 listings
45.4% of total
Key Insights
- The most prevalent minimum stay requirement in Imbituba is 30+ Nights, adopted by 45.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.4%) caters to monthly stays (30+ nights) in Imbituba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.4% of Imbituba hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imbituba.
Imbituba Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
1% of total
Super Strict 60 Days
19 listings
0.8% of total
Refundable
11 listings
0.5% of total
Non-refundable
8 listings
0.3% of total
Flexible
353 listings
14.6% of total
Moderate
358 listings
14.8% of total
Firm
546 listings
22.6% of total
Strict
1093 listings
45.3% of total
Cancellation Policy Insights for Imbituba
- The prevailing Airbnb cancellation policy trend in Imbituba is Strict, used by 45.3% of listings.
- A majority (67.9%) of hosts in Imbituba utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.3% market standard in Imbituba.
- With 45.3% using Strict terms, this is a viable option in Imbituba, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Imbituba.
Imbituba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imbituba
- The overall average booking lead time for vacation rentals in Imbituba is 34 days.
- Guests book furthest in advance for stays during December (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Imbituba.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Imbituba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imbituba (2025)
Amenity data is currently unavailable for Imbituba.
Imbituba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imbituba
- The typical guest profile for Airbnb in Imbituba consists of primarily domestic travelers (88%), often arriving from nearby Porto Alegre, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include Brazil (87.5%) and Argentina (4.5%).
- Top languages spoken are Portuguese (43.7%) followed by English (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Porto Alegre and Rio Grande do Sul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imbituba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 152 | $1,128 | $143.10 | 32% |
| Alfredo Wagner | 175 | $956 | $122.69 | 28% |
| Anitápolis | 68 | $925 | $83.32 | 41% |
| Canelinha | 10 | $917 | $163.22 | 27% |
| Angelina | 26 | $893 | $116.60 | 24% |
| Grão-Pará | 11 | $855 | $109.77 | 25% |
| Região Geográfica Imediata de Criciúma | 10 | $811 | $86.61 | 36% |
| Florianópolis | 16,049 | $810 | $101.61 | 43% |
| São Pedro de Alcântara | 20 | $803 | $125.28 | 30% |
| Região Geográfica Imediata de Lages | 63 | $752 | $130.23 | 27% |