Santo Amaro da Imperatriz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Santo Amaro da Imperatriz in 2025? Explore comprehensive Airbnb analytics for Santo Amaro da Imperatriz, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Santo Amaro da Imperatriz, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Santo Amaro da Imperatriz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santo Amaro da Imperatriz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santo Amaro da Imperatriz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santo Amaro da Imperatriz (2025)
Understanding the monthly revenue variations for Airbnb listings in Santo Amaro da Imperatriz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Amaro da Imperatriz is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Amaro da Imperatriz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,287+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $831 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Amaro da Imperatriz
Santo Amaro da Imperatriz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santo Amaro da Imperatriz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Amaro da Imperatriz:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Amaro da Imperatriz
Average Daily Rate (ADR) Airbnb Trends in Santo Amaro da Imperatriz (2025)
Effective short term rental pricing strategy in Santo Amaro da Imperatriz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Amaro da Imperatriz typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Santo Amaro da Imperatriz
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Airbnb Seasonality Analysis & Trends in Santo Amaro da Imperatriz (2025)
Peak Season (May, December, June)
- Revenue averages $1,273 per month
- Occupancy rates average 32.8%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,130 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $138
Low Season (August, September, November)
- Revenue drops to average $926 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $126
Seasonality Insights for Santo Amaro da Imperatriz
- The Airbnb seasonality in Santo Amaro da Imperatriz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santo Amaro da Imperatriz's highest earning potential, with monthly revenues capable of climbing to $1,331, occupancy reaching a high of 35.5%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $831, occupancy could drop to 24.1%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santo Amaro da Imperatriz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santo Amaro da Imperatriz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santo Amaro da Imperatriz (2025)
Exploring the top neighborhoods for short-term rentals in Santo Amaro da Imperatriz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Santo Amaro da Imperatriz, Centro offers a mix of local culture, dining, and shopping. It’s a prime spot for guests who want to explore the town and enjoy its amenities. | Church of Santo Amaro, Local markets, Restaurants and cafés, Cultural events |
| Cascata do Avencal | A natural attraction just outside the town known for its stunning waterfall and hiking trails. Perfect for nature lovers and adventure seekers looking for outdoor activities. | Cascata do Avencal, Hiking trails, Picnic areas |
| Rio Cubatão | This scenic river area provides opportunities for water sports and relaxation. It's popular among visitors interested in fishing and river activities, making it a unique stay. | Fishing spots, Kayaking, Natural beauty spots |
| Prefeito Rinaldo F. de Souza Park | A lovely park area ideal for families and those looking to relax. It provides green spaces and playgrounds, appealing to guests traveling with children. | Playgrounds, Walking trails, Picnic areas |
| Balneário | Located near local beaches, Balneário is popular during the summer months where tourists flock for sun and sand, making it a lucrative area for short-term rentals. | Beaches, Beachfront restaurants, Water sports |
| Serra do Tabuleiro State Park | An expansive natural park that offers hiking, wildlife viewing, and stunning landscapes. Great for eco-tourism and attracting guests who love the outdoors. | Hiking trails, Wildlife, Natural scenery |
| Bairro São Miguel | A cozy residential neighborhood that offers a local experience away from the tourist bustle, appealing to visitors seeking a more authentic stay. | Local shops, Community events, Dining options |
| Vila de Santo Amaro | A historic village area with colonial architecture and charm. It's a great spot for visitors interested in history and culture, providing a unique Airbnb experience. | Historic buildings, Local festivals, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Santo Amaro da Imperatriz (2025)
While Santo Amaro da Imperatriz, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santo Amaro da Imperatriz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Santo Amaro da Imperatriz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Amaro da Imperatrizbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The most private chalet in the great Florianópolis
Entire Place • 1 bedroom
Family Chalet: bathtub, swimming pool, central region.
Entire Place • 3 bedrooms
Recanto Paraíso da Colina Jacuzzi Pool View In
Entire Place • 4 bedrooms
Mountain Chalet with Hot Tub/Fireplace Santo Amaro SC
Entire Place • 2 bedrooms
Toca dos Coelhos Ranch
Entire Place • 6 bedrooms
Chácara do Paulo is super cozy
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santo Amaro da Imperatriz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Amaro da Imperatriz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natany | 4 | $80,798 | 214 | 4.99/5.0 |
| Gustavo Bruggemann | 3 | $46,321 | 197 | 4.87/5.0 |
| Ramona | 2 | $45,036 | 7 | 5.00/5.0 |
| Luiz | 2 | $33,546 | 344 | 4.88/5.0 |
| Otávio | 1 | $33,271 | 102 | 4.87/5.0 |
| Fernando | 3 | $31,461 | 49 | 4.98/5.0 |
| Joice | 1 | $31,230 | 32 | 4.91/5.0 |
| Ignacio | 1 | $30,983 | 79 | 4.99/5.0 |
| Fabricio | 1 | $28,780 | 11 | 5.00/5.0 |
| Marileia | 1 | $26,158 | 76 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Amaro da Imperatriz.
Dive Deeper: Advanced Santo Amaro da Imperatriz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Amaro da Imperatriz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Amaro da Imperatriz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Amaro da Imperatriz
- The Santo Amaro da Imperatriz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santo Amaro da Imperatriz, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 6.7%) offer potential for unique stay experiences.
Santo Amaro da Imperatriz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Amaro da Imperatriz
- The dominant room capacity in Santo Amaro da Imperatriz is 1 bedroom listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Santo Amaro da Imperatriz, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santo Amaro da Imperatriz.
Santo Amaro da Imperatriz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Amaro da Imperatriz
- The most common guest capacity trend in Santo Amaro da Imperatriz vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santo Amaro da Imperatriz STR market, accounting for 53.4% of listings.
- 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Amaro da Imperatriz.
- On average, properties in Santo Amaro da Imperatriz are equipped to host 4.8 guests.
Santo Amaro da Imperatriz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Amaro da Imperatriz
- The most common availability pattern in Santo Amaro da Imperatriz falls within the 271-366 days range, representing 64.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santo Amaro da Imperatriz (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santo Amaro da Imperatriz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
27.3% of total
2 Nights
40 listings
45.5% of total
3 Nights
6 listings
6.8% of total
30+ Nights
18 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Amaro da Imperatriz is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.8%) of the Santo Amaro da Imperatriz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Santo Amaro da Imperatriz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Santo Amaro da Imperatriz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Amaro da Imperatriz.
Santo Amaro da Imperatriz Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.2% of total
Flexible
32 listings
37.6% of total
Moderate
24 listings
28.2% of total
Firm
17 listings
20% of total
Strict
11 listings
12.9% of total
Cancellation Policy Insights for Santo Amaro da Imperatriz
- The prevailing Airbnb cancellation policy trend in Santo Amaro da Imperatriz is Flexible, used by 37.6% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (32.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.6% market standard in Santo Amaro da Imperatriz.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Amaro da Imperatriz.
Santo Amaro da Imperatriz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Amaro da Imperatriz
- The overall average booking lead time for vacation rentals in Santo Amaro da Imperatriz is 27 days.
- Guests book furthest in advance for stays during December (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (31 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Santo Amaro da Imperatriz.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Santo Amaro da Imperatriz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santo Amaro da Imperatriz (2025)
Amenity Prevalence
Amenity Insights for Santo Amaro da Imperatriz
- Essential amenities in Santo Amaro da Imperatriz that guests expect include: Kitchen, Wifi, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Air conditioning, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santo Amaro da Imperatriz: Kitchen, Wifi, Free parking on premises, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, Free parking on premises, TV.
- Consider adding popular differentiators like Dishes and silverware or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Amaro da Imperatriz to stay competitive.
Santo Amaro da Imperatriz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santo Amaro da Imperatriz
- The typical guest profile for Airbnb in Santo Amaro da Imperatriz consists of primarily domestic travelers (95%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Brazil (95.1%) and United States (0.9%).
- Top languages spoken are Portuguese (49.5%) followed by English (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and State of Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santo Amaro da Imperatriz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 158 | $1,268 | $155.36 | 30% |
| Angelina | 23 | $1,181 | $121.58 | 25% |
| Rio dos Cedros | 141 | $1,055 | $143.76 | 28% |
| Balneário Camboriú | 4,463 | $1,044 | $119.43 | 40% |
| Alfredo Wagner | 171 | $1,035 | $132.55 | 27% |
| Anitápolis | 67 | $976 | $93.75 | 37% |
| São Pedro de Alcântara | 18 | $969 | $125.39 | 33% |
| Antônio Carlos | 35 | $892 | $121.08 | 28% |
| Região Geográfica Imediata de Lages | 63 | $877 | $129.82 | 27% |
| Florianópolis | 16,736 | $849 | $107.36 | 43% |