Urupema Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Urupema in 2025? Explore comprehensive Airbnb analytics for Urupema, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Urupema, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Urupema, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urupema Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urupema Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urupema (2025)
Understanding the monthly revenue variations for Airbnb listings in Urupema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urupema is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urupema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $986+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $613 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $301 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $140, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urupema
Urupema Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urupema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urupema:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urupema
Average Daily Rate (ADR) Airbnb Trends in Urupema (2025)
Effective short term rental pricing strategy in Urupema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urupema typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Urupema
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Airbnb Seasonality Analysis & Trends in Urupema (2025)
Peak Season (July, June, September)
- Revenue averages $946 per month
- Occupancy rates average 28.3%
- Daily rates average $86
Shoulder Season
- Revenue averages $400 per month
- Occupancy maintains around 21.9%
- Daily rates hold near $85
Low Season (February, October, November)
- Revenue drops to average $296 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $84
Seasonality Insights for Urupema
- The Airbnb seasonality in Urupema shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urupema's highest earning potential, with monthly revenues capable of climbing to $1,236, occupancy reaching a high of 38.4%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $282, occupancy could drop to 12.7%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urupema.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urupema seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urupema (2025)
Exploring the top neighborhoods for short-term rentals in Urupema? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Urupema | The town center offers easy access to local amenities, shops, and dining options. It's an ideal spot for guests who want to experience the local culture. | Pico da Bandeira, Urupema Church, local coffee shops, URUPI Eco Park, Cascata do Avencal |
| Serra do Rio do Rastro | Famous for its breathtaking views and winding roads, ideal for nature enthusiasts and travelers looking for scenic drives and outdoor activities. | Serra do Rio do Rastro viewpoint, hiking trails, waterfalls, local artisan shops |
| Parque Nacional de São Joaquim | Known for its natural beauty and rich biodiversity, it's perfect for tourists interested in hiking, wildlife, and stunning landscapes. | Hiking trails, Canyon do Funil, Lagoa do Sossego, São Joaquim National Park, snow-capped mountains in winter |
| Lages | The largest city nearby, offering more urban attractions and a wider range of services. Great for guests who prefer city comforts while exploring the region. | Lages Cathedral, Morro da Cruz, Caminho dos Antiquários, local markets, cultural events and festivals |
| São Joaquim | Known for its apple cultivation and cooler climate, it's a charming town with local festivals and agricultural attractions. | Apple festival, São Joaquim National Park, local wineries, craft markets |
| Bela Vista | A quiet, residential area offering a relaxed atmosphere and beautiful landscapes, appealing to families and vacationers looking for peace. | scenic viewpoints, nature walks, local restaurants, community events |
| Pousadas de Montanha | A cluster of mountain lodges that provide unique accommodations in the nature-rich area, perfect for eco-tourism and adventure seekers. | private nature trails, mountain biking, birdwatching opportunities, local culinary experiences |
| Cascavel | A small town nearby known for its tranquility and natural beauty, making it a great retreat for those looking to escape city life. | local parks, hiking trails, fishing spots, rural tourism experiences |
Understanding Airbnb License Requirements & STR Laws in Urupema (2025)
While Urupema, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urupema to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Urupema (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urupemabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unforgettable cabin in the Serra Catarinense
Entire Place • 5 bedrooms
Pousada Villa Santana
Entire Place • 4 bedrooms
Rota das Araucárias Site
Entire Place • 3 bedrooms
Chalet with hot tub
Entire Place • 1 bedroom
Refúgio das Águas Chalet
Entire Place • 1 bedroom
Chalet Rota das Cachoeiras (View of the Waterfall)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urupema (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urupema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Winni | 1 | $19,925 | 1 | Not Rated |
| Miriele | 2 | $9,232 | 67 | 4.95/5.0 |
| Margarete | 1 | $7,336 | 40 | 4.98/5.0 |
| Sonia | 3 | $7,153 | 127 | 4.91/5.0 |
| Edinei | 1 | $6,909 | 3 | 5.00/5.0 |
| Camila | 1 | $4,932 | 28 | 5.00/5.0 |
| Rogério | 1 | $4,275 | 2 | Not Rated |
| Katia | 1 | $4,231 | 3 | 5.00/5.0 |
| Ângelo Pedro Stupp | 1 | $1,919 | 18 | 4.94/5.0 |
| Marcelo | 1 | $1,500 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urupema.
Dive Deeper: Advanced Urupema STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urupema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrupema Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urupema
- The Urupema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urupema, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Urupema Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urupema
- The dominant room capacity in Urupema is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Urupema, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Urupema.
Urupema Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urupema
- The most common guest capacity trend in Urupema vacation rentals is listings accommodating 4 guests (29.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Urupema STR market, accounting for 54.2% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urupema.
- On average, properties in Urupema are equipped to host 4.5 guests.
Urupema Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urupema
- The most common availability pattern in Urupema falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Urupema (62.5%), reflecting common guest stay durations or potential owner blocking patterns.
Urupema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
59.1% of total
2 Nights
9 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in Urupema is 1 Night, adopted by 59.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Urupema Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.1% of Urupema hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urupema.
Urupema Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
62.5% of total
Moderate
3 listings
12.5% of total
Firm
2 listings
8.3% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Urupema
- The prevailing Airbnb cancellation policy trend in Urupema is Flexible, used by 62.5% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Urupema may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.5% market standard in Urupema.
- Given the high prevalence of Flexible policies (62.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Urupema.
Urupema STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urupema
- The overall average booking lead time for vacation rentals in Urupema is 20 days.
- Guests book furthest in advance for stays during June (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Urupema.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Urupema averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urupema (2025)
Amenity data is currently unavailable for Urupema.
Urupema Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urupema
- The typical guest profile for Airbnb in Urupema consists of primarily domestic travelers (96%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.4% of guests.
- Key international markets include Brazil (96.4%) and Italy (1.8%).
- Top languages spoken are Portuguese (50%) followed by English (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urupema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 152 | $1,128 | $143.10 | 32% |
| Rio dos Cedros | 131 | $1,055 | $134.88 | 30% |
| Balneário Camboriú | 4,284 | $1,030 | $118.13 | 41% |
| Alfredo Wagner | 175 | $956 | $122.69 | 28% |
| Anitápolis | 68 | $925 | $83.32 | 41% |
| Canelinha | 10 | $917 | $163.22 | 27% |
| Angelina | 26 | $893 | $116.60 | 24% |
| Grão-Pará | 11 | $855 | $109.77 | 25% |
| Região Geográfica Imediata de Criciúma | 10 | $811 | $86.61 | 36% |
| Florianópolis | 16,049 | $810 | $101.61 | 43% |