Paulo Lopes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Paulo Lopes in 2025? Explore comprehensive Airbnb analytics for Paulo Lopes, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Paulo Lopes, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Paulo Lopes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paulo Lopes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paulo Lopes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paulo Lopes (2025)
Understanding the monthly revenue variations for Airbnb listings in Paulo Lopes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paulo Lopes is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paulo Lopes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,834+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $700 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $190, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paulo Lopes
Paulo Lopes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paulo Lopes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paulo Lopes:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paulo Lopes
Average Daily Rate (ADR) Airbnb Trends in Paulo Lopes (2025)
Effective short term rental pricing strategy in Paulo Lopes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paulo Lopes typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Paulo Lopes
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Airbnb Seasonality Analysis & Trends in Paulo Lopes (2025)
Peak Season (January, December, February)
- Revenue averages $1,324 per month
- Occupancy rates average 37.7%
- Daily rates average $116
Shoulder Season
- Revenue averages $758 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $122
Low Season (July, August, October)
- Revenue drops to average $270 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $108
Seasonality Insights for Paulo Lopes
- The Airbnb seasonality in Paulo Lopes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paulo Lopes's highest earning potential, with monthly revenues capable of climbing to $1,699, occupancy reaching a high of 49.0%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $219, occupancy could drop to 11.8%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paulo Lopes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paulo Lopes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paulo Lopes (2025)
Exploring the top neighborhoods for short-term rentals in Paulo Lopes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Rosa | A stunning beach known for its natural beauty and vibrant surf culture. Attracts both families and young travelers, making it a prime spot for vacation rentals. | Praia do Rosa Beach, Lagoa do Meio, Whale Watching Tours, Surfing Schools, Restaurants with local cuisine |
| Centro de Paulo Lopes | The central area is convenient for guests, offering immediate access to local shops, restaurants and cultural experiences. Ideal for tourists looking for local engagement. | Local Markets, Cultural Events, Church of Nossa Senhora das Dores, Nearby Parks, Restaurants with regional food |
| Laguna | A neighboring city known for its historic district and beautiful beaches. Attracts history buffs and beachgoers, making it a good option for Airbnb hosting. | Laguna Historic Center, Praia do Mar Grosso, Praia da Barra, Museu Anita Garibaldi, Annual Cultural Festivals |
| Praia da Pinheira | Famous for its picturesque beach and great atmosphere for summer vacations. Popular for both relaxation and adventure activities. | Praia da Pinheira Beach, Natural Pools, Hiking Trails, Local Seafood Restaurants, Water Sports |
| Morro das Pedras | Known for its quieter environment and stunning views, Morro das Pedras attracts those looking to escape into nature while still being close to urban amenities. | Morro das Pedras Beach, Coastal Hiking Paths, Fishing Spots, Nature Photography, Surf Points |
| São João do Estiva | A beautiful rural area that offers a peaceful retreat. Ideal for nature lovers and those looking for a unique Airbnb experience away from the coast. | Rural Hiking Trails, Cultural Heritage Sites, Local Artisan Shops, Traditional Cuisine, Community Festivals |
| Praia de Naufragados | This beach is known for its natural beauty and seclusion. It's ideal for travelers wanting a serene getaway, making it a hidden gem for Airbnb hosts. | Praia de Naufragados Beach, Hiking Trails, Wildlife Watching, Picnic Spots, Lighthouse Views |
| Barra do Ararapira | A tranquil area known for its natural reserves and laid-back atmosphere. Perfect for eco-tourism and attracting nature enthusiasts. | Barra do Ararapira Beach, Ecological Reserves, Bird Watching, Fishing Activities, Boat Tours |
Understanding Airbnb License Requirements & STR Laws in Paulo Lopes (2025)
While Paulo Lopes, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paulo Lopes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Paulo Lopes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paulo Lopesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dunas da Gamboa House
Entire Place • 4 bedrooms
Paraíso do Coral - Vista Mar - Garopaba - SC
Entire Place • 3 bedrooms
Pool house
Entire Place • 3 bedrooms
Gran Chalé Canadense Luxo MATA D´ÁGUA, Paulo Lopes
Entire Place • 1 bedroom
Casa Trevo. Your home in Gamboa.
Entire Place • 1 bedroom
Gi's Cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paulo Lopes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paulo Lopes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renata | 1 | $51,148 | 44 | 4.98/5.0 |
| Host #235171870 | 1 | $24,981 | 0 | Not Rated |
| Rancho Passatempo | 1 | $17,087 | 1 | Not Rated |
| Rangel | 1 | $13,985 | 54 | 5.00/5.0 |
| Tais | 1 | $7,154 | 5 | 5.00/5.0 |
| Gisele | 1 | $5,574 | 2 | Not Rated |
| Debora | 1 | $5,288 | 53 | 4.94/5.0 |
| Elisabete | 2 | $4,971 | 46 | 4.82/5.0 |
| Felipe | 2 | $4,944 | 62 | 4.96/5.0 |
| Marjane | 1 | $4,913 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paulo Lopes.
Dive Deeper: Advanced Paulo Lopes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paulo Lopes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPaulo Lopes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paulo Lopes
- The Paulo Lopes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paulo Lopes, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Paulo Lopes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paulo Lopes
- The dominant room capacity in Paulo Lopes is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Paulo Lopes, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paulo Lopes.
Paulo Lopes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paulo Lopes
- The most common guest capacity trend in Paulo Lopes vacation rentals is listings accommodating 3 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Paulo Lopes STR market, accounting for 44.4% of listings.
- 41.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paulo Lopes.
- On average, properties in Paulo Lopes are equipped to host 4.9 guests.
Paulo Lopes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paulo Lopes
- The most common availability pattern in Paulo Lopes falls within the 271-366 days range, representing 86.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Paulo Lopes (50%), reflecting common guest stay durations or potential owner blocking patterns.
Paulo Lopes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
29.4% of total
2 Nights
10 listings
29.4% of total
3 Nights
3 listings
8.8% of total
4-6 Nights
3 listings
8.8% of total
30+ Nights
8 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Paulo Lopes is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Paulo Lopes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Paulo Lopes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paulo Lopes.
Paulo Lopes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
36.1% of total
Moderate
6 listings
16.7% of total
Firm
10 listings
27.8% of total
Strict
7 listings
19.4% of total
Cancellation Policy Insights for Paulo Lopes
- The prevailing Airbnb cancellation policy trend in Paulo Lopes is Flexible, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.8%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.1% market standard in Paulo Lopes.
- Regularly review your cancellation policy against competitors and market demand shifts in Paulo Lopes.
Paulo Lopes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paulo Lopes
- The overall average booking lead time for vacation rentals in Paulo Lopes is 31 days.
- Guests book furthest in advance for stays during December (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Paulo Lopes.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Paulo Lopes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paulo Lopes (2025)
Amenity data is currently unavailable for Paulo Lopes.
Paulo Lopes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paulo Lopes
- The typical guest profile for Airbnb in Paulo Lopes consists of primarily domestic travelers (89%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 88.8% of guests.
- Key international markets include Brazil (88.8%) and Uruguay (3.4%).
- Top languages spoken are Portuguese (43.9%) followed by English (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paulo Lopes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 152 | $1,128 | $143.10 | 32% |
| Rio dos Cedros | 131 | $1,055 | $134.88 | 30% |
| Balneário Camboriú | 4,284 | $1,030 | $118.13 | 41% |
| Alfredo Wagner | 175 | $956 | $122.69 | 28% |
| Anitápolis | 68 | $925 | $83.32 | 41% |
| Canelinha | 10 | $917 | $163.22 | 27% |
| Angelina | 26 | $893 | $116.60 | 24% |
| Grão-Pará | 11 | $855 | $109.77 | 25% |
| Região Geográfica Imediata de Criciúma | 10 | $811 | $86.61 | 36% |
| Florianópolis | 16,049 | $810 | $101.61 | 43% |