Palhoça Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Palhoça in 2025? Explore comprehensive Airbnb analytics for Palhoça, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Palhoça, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,091 active listings.
Whether you're considering an Airbnb investment in Palhoça, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palhoça Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palhoça Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palhoça (2025)
Understanding the monthly revenue variations for Airbnb listings in Palhoça is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palhoça is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palhoça across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,702+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $983 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $529 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palhoça
Palhoça Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palhoça STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palhoça:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palhoça
Average Daily Rate (ADR) Airbnb Trends in Palhoça (2025)
Effective short term rental pricing strategy in Palhoça involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palhoça typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Palhoça
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Airbnb Seasonality Analysis & Trends in Palhoça (2025)
Peak Season (January, February, December)
- Revenue averages $1,311 per month
- Occupancy rates average 46.4%
- Daily rates average $93
Shoulder Season
- Revenue averages $667 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $86
Low Season (July, August, September)
- Revenue drops to average $452 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $86
Seasonality Insights for Palhoça
- The Airbnb seasonality in Palhoça shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palhoça's highest earning potential, with monthly revenues capable of climbing to $1,760, occupancy reaching a high of 57.9%, and ADRs peaking at $95.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $433, occupancy could drop to 18.3%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palhoça.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palhoça seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palhoça (2025)
Exploring the top neighborhoods for short-term rentals in Palhoça? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Sonho | Known for its beautiful beach and relaxed atmosphere, this area attracts families and beachgoers seeking a peaceful getaway with access to fresh seafood and beautiful natural scenery. | Praia do Sonho Beach, Caminho dos Açores, Green Valley, Pousada Praia do Sonho, local seafood restaurants |
| Pinheira | A beautiful beach known for its clear waters and natural beauty, Pinheira is popular among tourists who enjoy hiking and outdoor activities, making it great for eco-tourism. | Pinheira Beach, Lagoinha do Leste, Trilha da Lagoinha do Leste, local surf schools, beachfront bars and restaurants |
| Pontal do Sul | Offering a quieter beach experience, this area is ideal for relaxation and enjoying nature, with great access to less crowded beaches and scenic views. | Pontal do Sul Beach, local hiking trails, small fishing villages, nature reserves, beachfront chalets |
| Morrinhos | This area is known for its stunning landscapes, ideal for hiking and outdoor activities. It's perfect for travelers seeking adventure and natural beauty. | Morrinhos Beach, Trilha do Morro do Cambirela, local artisan shops, nature photography spots |
| Cangova do Sul | A scenic coastal region that attracts tourists seeking both adventure and tranquility, perfect for those who love the outdoors and want to explore hidden gems. | Cangova do Sul Beach, hiking trails, local craft markets, sunset viewing points |
| Sertão do Maruim | A less commercialized area with pristine nature, ideal for eco-tourism and family vacations away from the hustle and bustle of main tourist spots. | Sertão do Maruim Beach, hiking paths, wildlife observation, local artisan food markets |
| Centro de Palhoça | As the heart of the municipality, the city center offers vibrant culture, local businesses, and is a prime location for guests looking to explore all that Palhoça has to offer. | Praça Sete de Setembro, Cine Cinemark, local shops, Palhoça Cultural Center, restaurants and bars |
| Guarani | This neighborhood is known for its residential charm, making it an attractive spot for longer-term stays and providing a local living experience close to amenities. | Guarani Parque, shopping centers, local eateries, parks and recreational areas |
Understanding Airbnb License Requirements & STR Laws in Palhoça (2025)
While Palhoça, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palhoça to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Palhoça (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palhoçabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing house by the sea 5 quart.
Entire Place • 5 bedrooms
The beachfront house with private beach access.
Entire Place • 4 bedrooms
Beachfront house with private beach
Entire Place • 3 bedrooms
3suites heated heated swimming pool tip of pinheir parrot
Entire Place • 3 bedrooms
Casa 5 Quartos - Pé na Areia com Hidro
Entire Place • 5 bedrooms
700m Beach Pool House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palhoça (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palhoça based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bruna | 25 | $131,858 | 694 | 4.05/5.0 |
| Joao Gustavo | 2 | $115,604 | 43 | 4.98/5.0 |
| Melissa | 11 | $95,966 | 125 | 4.41/5.0 |
| Junior E Rubia | 7 | $86,184 | 55 | 4.21/5.0 |
| Daniel E Ana | 4 | $83,249 | 285 | 4.99/5.0 |
| Rental Palhoça | 18 | $80,851 | 600 | 4.04/5.0 |
| Angela Maria B.Cavalcanti De A | 5 | $60,948 | 175 | 3.91/5.0 |
| José Pedro | 1 | $60,663 | 27 | 4.59/5.0 |
| Tiago | 2 | $59,663 | 4 | 2.50/5.0 |
| Dyego | 7 | $58,486 | 41 | 3.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palhoça.
Dive Deeper: Advanced Palhoça STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palhoça. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalhoça Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palhoça
- The Palhoça Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 2,091 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palhoça, House properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 57% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.3%) offer potential for unique stay experiences.
Palhoça Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palhoça
- The dominant room capacity in Palhoça is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.2% of the active Airbnb listings in Palhoça, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palhoça.
Palhoça Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palhoça
- The most common guest capacity trend in Palhoça vacation rentals is listings accommodating 8+ guests (26.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Palhoça STR market, accounting for 46.8% of listings.
- 50.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palhoça.
- On average, properties in Palhoça are equipped to host 5.1 guests.
Palhoça Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palhoça
- The most common availability pattern in Palhoça falls within the 271-366 days range, representing 77.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Palhoça (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palhoça Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
281 listings
14% of total
2 Nights
428 listings
21.3% of total
3 Nights
278 listings
13.8% of total
4-6 Nights
400 listings
19.9% of total
7-29 Nights
64 listings
3.2% of total
30+ Nights
562 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Palhoça is 30+ Nights, adopted by 27.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Palhoça, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.9% of Palhoça hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palhoça.
Palhoça Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
4 listings
0.2% of total
Refundable
1 listings
0.1% of total
Flexible
296 listings
18% of total
Moderate
256 listings
15.6% of total
Firm
361 listings
22% of total
Strict
723 listings
44.1% of total
Cancellation Policy Insights for Palhoça
- The prevailing Airbnb cancellation policy trend in Palhoça is Strict, used by 44.1% of listings.
- A majority (66.1%) of hosts in Palhoça utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.1% market standard in Palhoça.
- With 44.1% using Strict terms, this is a viable option in Palhoça, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Palhoça.
Palhoça STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palhoça
- The overall average booking lead time for vacation rentals in Palhoça is 49 days.
- Guests book furthest in advance for stays during December (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Palhoça.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Palhoça averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palhoça (2025)
Amenity Prevalence
Amenity Insights for Palhoça
- Essential amenities in Palhoça that guests expect include: Wifi, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Dishes and silverware, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palhoça: Wifi, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palhoça to stay competitive.
Palhoça Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palhoça
- The typical guest profile for Airbnb in Palhoça consists of primarily domestic travelers (93%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.0% of guests.
- Key international markets include Brazil (93%) and Argentina (3%).
- Top languages spoken are Portuguese (53.5%) followed by English (25.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palhoça Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Massaranduba | 10 | $838 | $95.08 | 34% |