City of Zagreb Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in City of Zagreb, Croatia
Is Airbnb profitable in City of Zagreb in 2025? Explore comprehensive Airbnb analytics for City of Zagreb, City of Zagreb, Croatia to uncover income potential. This 2025 STR market report for City of Zagreb, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,720 active listings.
Whether you're considering an Airbnb investment in City of Zagreb, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Zagreb Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of Zagreb Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of Zagreb (2025)
Understanding the monthly revenue variations for Airbnb listings in City of Zagreb is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Zagreb is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Zagreb across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,330+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $993 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $509, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of Zagreb
City of Zagreb Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of Zagreb STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Zagreb:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of Zagreb
Average Daily Rate (ADR) Airbnb Trends in City of Zagreb (2025)
Effective short term rental pricing strategy in City of Zagreb involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Zagreb typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in City of Zagreb
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Airbnb Seasonality Analysis & Trends in City of Zagreb (2025)
Peak Season (August, December, July)
- Revenue averages $1,509 per month
- Occupancy rates average 48.9%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,200 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $101
Low Season (January, February, November)
- Revenue drops to average $918 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $100
Seasonality Insights for City of Zagreb
- The Airbnb seasonality in City of Zagreb shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of Zagreb's highest earning potential, with monthly revenues capable of climbing to $1,559, occupancy reaching a high of 52.0%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $849, occupancy could drop to 33.3%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Zagreb.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of Zagreb seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of Zagreb (2025)
Exploring the top neighborhoods for short-term rentals in City of Zagreb? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Upper Town (Gornji Grad) | Historical district with charming cobbled streets, stunning architecture, and proximity to key attractions. Ideal for tourists interested in history and culture. | Zagreb Cathedral, St. Mark's Church, Museum of Broken Relationships, Zagreb Funicular, Lotrščak Tower |
| Lower Town (Donji Grad) | The vibrant heart of Zagreb, featuring bustling squares, shops, and restaurants. Perfect for visitors who want to experience urban life and local culture. | Ban Jelačić Square, Zrinjevac Park, Croatian National Theatre, Museum of Arts and Crafts, Ilica Street |
| Jarun | A popular recreational area with a large lake, perfect for outdoor activities. Attracts both locals and tourists looking to relax or enjoy water sports. | Jarun Lake, beach areas, bike paths, sports facilities, water activities |
| Tkalčićeva Street | A lively street known for its cafes, bars, and restaurants. Great for attracting guests who want to experience Zagreb’s nightlife and local cuisine. | Cafes and bars, local restaurants, live music venues, vibrant atmosphere |
| Maksimir | Home to the beautiful Maksimir Park and Zagreb Zoo. Popular among families and nature lovers, ideal for those looking for a peaceful retreat in the city. | Maksimir Park, Zagreb Zoo, Walking paths, Nature trails |
| Jelacic Square | Central square of Zagreb, bustling with activity and events. Excellent location for tourists who want to stay at the center of everything. | Central market, events and festivals, public transport hubs, surrounding shops and cafes |
| Medveščak | A residential area that offers a quieter stay while still being close to the city center. Good for families and longer visits. | Residential neighborhoods, local parks, close proximity to Upper Town |
| Pantovčak | Picturesque area with beautiful views and closer to the presidential residence. Appealing for tourists looking for more upscale and serene lodging options. | Mirogoj Cemetery, Nature walks, Quiet residential streets |
Understanding Airbnb License Requirements & STR Laws in City of Zagreb (2025)
While City of Zagreb, City of Zagreb, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Zagreb to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in City of Zagreb (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Zagrebbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
150sqm Main Square Apt!-4 Units- Great for Groups!
Entire Place • N/A
Bright and Modern Triplex w balcony
Entire Place • 3 bedrooms
dolacguesthouse
Entire Place • 4 bedrooms
Cibona Station Triplex
Entire Place • 5 bedrooms
Beautiful home in Zagreb with WiFi
Entire Place • 2 bedrooms
Cozy home in Starjak with WiFi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of Zagreb (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of Zagreb based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flok | 67 | $1,084,738 | 3413 | 4.59/5.0 |
| Zagreb Apartments | 79 | $1,021,566 | 2960 | 4.78/5.0 |
| SelfCheckIns Contact Team 1 | 89 | $874,485 | 2816 | 4.65/5.0 |
| Home | 43 | $606,068 | 1164 | 4.82/5.0 |
| Irundo Apartments | 28 | $492,295 | 1233 | 4.71/5.0 |
| Goranko | 17 | $380,325 | 1097 | 4.91/5.0 |
| Aero | 26 | $278,110 | 712 | 4.78/5.0 |
| Katarina I Dominik | 9 | $225,137 | 2290 | 4.82/5.0 |
| Fran | 17 | $211,359 | 70 | 4.89/5.0 |
| Happy Rentals | 19 | $203,267 | 79 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Zagreb.
Dive Deeper: Advanced City of Zagreb STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Zagreb. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of Zagreb Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of Zagreb
- The City of Zagreb Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 2,720 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of Zagreb, Apartment/Condo properties are the most common (91.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
City of Zagreb Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of Zagreb
- The dominant room capacity in City of Zagreb is 1 bedroom listings, making up 59.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in City of Zagreb, indicating a high concentration in these sizes.
- With over half the market (59.3%) consisting of studios or 1-bedroom units, City of Zagreb is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in City of Zagreb.
City of Zagreb Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of Zagreb
- The most common guest capacity trend in City of Zagreb vacation rentals is listings accommodating 2 guests (33.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the City of Zagreb STR market, accounting for 66.4% of listings.
- 11.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Zagreb.
- On average, properties in City of Zagreb are equipped to host 3.4 guests.
City of Zagreb Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of Zagreb
- The most common availability pattern in City of Zagreb falls within the 271-366 days range, representing 45.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in City of Zagreb (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of Zagreb Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1084 listings
41% of total
2 Nights
736 listings
27.9% of total
3 Nights
135 listings
5.1% of total
4-6 Nights
85 listings
3.2% of total
7-29 Nights
73 listings
2.8% of total
30+ Nights
528 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in City of Zagreb is 1 Night, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.9%) of the City of Zagreb Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in City of Zagreb, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41% of City of Zagreb hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Zagreb.
City of Zagreb Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
0.3% of total
Super Strict 30 Days
3 listings
0.1% of total
Flexible
787 listings
31.5% of total
Moderate
961 listings
38.5% of total
Firm
327 listings
13.1% of total
Strict
411 listings
16.5% of total
Cancellation Policy Insights for City of Zagreb
- The prevailing Airbnb cancellation policy trend in City of Zagreb is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (29.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in City of Zagreb.
- Regularly review your cancellation policy against competitors and market demand shifts in City of Zagreb.
City of Zagreb STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of Zagreb
- The overall average booking lead time for vacation rentals in City of Zagreb is 36 days.
- Guests book furthest in advance for stays during June (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in City of Zagreb.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these City of Zagreb averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of Zagreb (2025)
Amenity Prevalence
Amenity Insights for City of Zagreb
- Essential amenities in City of Zagreb that guests expect include: Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of Zagreb: Wifi, TV, Heating.
- Prioritize adding missing essentials: Wifi, TV, Heating.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of Zagreb to stay competitive.
City of Zagreb Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of Zagreb
- The typical guest profile for Airbnb in City of Zagreb consists of predominantly international visitors (88%), with top international origins including Croatia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.3% of guests.
- Key international markets include United States (13.9%) and Croatia (12.3%).
- Top languages spoken are English (43.3%) followed by German (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Croatia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of Zagreb Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 17 | $3,522 | $495.80 | 50% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,855 | $267.54 | 40% |
| Crno | 16 | $2,492 | $352.82 | 40% |
| Zemunik Gornji | 12 | $2,273 | $327.80 | 39% |
| Briševo | 18 | $2,220 | $324.84 | 39% |
| Hum | 26 | $2,170 | $281.74 | 24% |
| Stainz | 11 | $1,988 | $255.39 | 25% |
| Zagore | 13 | $1,897 | $282.41 | 39% |
| Murvica | 32 | $1,891 | $318.26 | 44% |
| Sveti Bartul | 19 | $1,851 | $375.10 | 40% |