Hum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia
Is Airbnb profitable in Hum in 2025? Explore comprehensive Airbnb analytics for Hum, Istria County, Croatia to uncover income potential. This 2025 STR market report for Hum, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Hum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hum (2025)
Understanding the monthly revenue variations for Airbnb listings in Hum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hum is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,933+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,769 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $770 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hum
Hum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hum:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hum
Average Daily Rate (ADR) Airbnb Trends in Hum (2025)
Effective short term rental pricing strategy in Hum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hum typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $565+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Hum
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Airbnb Seasonality Analysis & Trends in Hum (2025)
Peak Season (August, September, July)
- Revenue averages $7,244 per month
- Occupancy rates average 35.7%
- Daily rates average $381
Shoulder Season
- Revenue averages $2,314 per month
- Occupancy maintains around 20.8%
- Daily rates hold near $310
Low Season (January, February, April)
- Revenue drops to average $497 per month
- Occupancy decreases to average 13.4%
- Daily rates adjust to average $280
Seasonality Insights for Hum
- The Airbnb seasonality in Hum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hum's highest earning potential, with monthly revenues capable of climbing to $7,630, occupancy reaching a high of 43.1%, and ADRs peaking at $392.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $324, occupancy could drop to 8.3%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hum (2025)
Exploring the top neighborhoods for short-term rentals in Hum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Hum | A charming medieval town known for its well-preserved architecture and rich history. Ideal for tourists seeking a unique cultural experience and a glimpse into Croatia's past. | The smallest town in the world, Hum's bell tower, Ancient city walls, Local winemaking traditions, Museum of Hum, Cultural events |
| Nearby Motovun | A picturesque hilltop town famous for its truffles and scenic views of vineyards. Popular among foodies and nature lovers, providing a tranquil retreat away from the bustling coast. | Motovun Film Festival, Truffle hunting tours, Venetian architecture, Walking trails around the hill, Local wine and olive oil producers, Culinary experiences |
| Istrian Countryside | Beautiful rural area filled with vineyards and olive groves, attracting guests looking for relaxation and a taste of authentic Istrian life with stunning landscapes. | Wine tasting tours, Olive oil farms, Cycling paths, Historic villages like Grožnjan and Buje |
| Poreč | A popular tourist destination on the Istrian coast with beautiful beaches and historic sites. It offers a mix of relaxation and activities, making it a great spot for various travelers. | Euphrasian Basilica, Poreč Aquarium, Beaches and seaside promenades, Water sports, Historical center tours |
| Rovinj | A picturesque coastal town with a beautiful old town and vibrant cultural scene. Renowned for its excellent seafood and romantic atmosphere, ideal for couples and families. | Rovinj Old Town, Church of St. Euphemia, Rovinj Heritage Museum, Local seafood restaurants, Beaches and water activities |
| Novigrad | A charming small coastal town characterized by its medieval architecture and beautiful beaches. Great for families and those seeking a relaxed vacation atmosphere. | Novigrad Marina, Local seafood markets, Old town walls, Beaches, Cycling paths |
| Labin | A historical town with a rich mining heritage that offers beautiful views and a vibrant arts scene. A great site for travelers interested in history and culture. | Labin's old town, Art galleries, The Civil Museum, Nearby Rabac beaches |
| Umag | Known for its numerous sports facilities and events, Umag is a favorite for families and active travelers seeking sports tourism combined with leisure relaxation. | Umag Tennis Academy, Beaches, Historical town center, Water sports and activities, Wine festivals |
Understanding Airbnb License Requirements & STR Laws in Hum (2025)
While Hum, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Humbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartments and rooms nela hum - studio apartment a
Entire Place • 1 bedroom
Villa Noeli - Two Bedroom Villa with Terrace&Pool
Entire Place • 2 bedrooms
NEW Villa Green Forest with WELLNESS & salty pool
Entire Place • 3 bedrooms
Vila Dolina The Istrian House
Entire Place • 1 bedroom
3 bedroom lovely home in Hum
Entire Place • 3 bedrooms
Sweet stone house Franko in Hum ☆☆☆
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosana | 2 | $471,389 | 42 | 4.78/5.0 |
| Dores | 3 | $39,518 | 101 | 4.98/5.0 |
| Ana | 1 | $35,756 | 3 | 5.00/5.0 |
| Franko | 2 | $26,318 | 173 | 4.96/5.0 |
| Ivan | 3 | $23,587 | 46 | 4.89/5.0 |
| Dario | 1 | $20,688 | 12 | 4.92/5.0 |
| Host #141539709 | 1 | $16,646 | 0 | 0.00/5.0 |
| Host #391110195 | 1 | $13,600 | 0 | 0.00/5.0 |
| Nena | 1 | $13,437 | 13 | 4.69/5.0 |
| Host #410220451 | 1 | $10,410 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hum.
Dive Deeper: Advanced Hum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hum
- The Hum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hum, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Hum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hum
- The dominant room capacity in Hum is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Hum, indicating a high concentration in these sizes.
- A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hum.
Hum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hum
- The most common guest capacity trend in Hum vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Hum STR market, accounting for 45.8% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hum.
- On average, properties in Hum are equipped to host 4.2 guests.
Hum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hum
- The most common availability pattern in Hum falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hum (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12.5% of total
2 Nights
12 listings
50% of total
3 Nights
3 listings
12.5% of total
4-6 Nights
3 listings
12.5% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hum is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Hum Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Hum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Hum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hum.
Hum Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
10% of total
Flexible
1 listings
5% of total
Moderate
6 listings
30% of total
Firm
5 listings
25% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Hum
- The prevailing Airbnb cancellation policy trend in Hum is Moderate, used by 30% of listings.
- A majority (55.0%) of hosts in Hum utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Hum.
- Regularly review your cancellation policy against competitors and market demand shifts in Hum.
Hum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hum
- The overall average booking lead time for vacation rentals in Hum is 62 days.
- Guests book furthest in advance for stays during May (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (75 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Hum.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Hum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hum (2025)
Amenity Prevalence
Amenity Insights for Hum
- Essential amenities in Hum that guests expect include: Wifi, Free parking on premises, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hum: Wifi, Free parking on premises, TV, Essentials.
- Prioritize adding missing essentials: Free parking on premises, TV, Essentials.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hum to stay competitive.
Hum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hum
- The typical guest profile for Airbnb in Hum consists of predominantly international visitors (91%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.9% of guests.
- Key international markets include Germany (25%) and United States (10.7%).
- Top languages spoken are English (36.5%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Podhom | 10 | $2,849 | $196.31 | 50% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |
| Rogovići | 17 | $2,548 | $281.12 | 47% |