Općina Marčana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia
Is Airbnb profitable in Općina Marčana in 2025? Explore comprehensive Airbnb analytics for Općina Marčana, Istria County, Croatia to uncover income potential. This 2025 STR market report for Općina Marčana, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Općina Marčana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Općina Marčana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Općina Marčana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Općina Marčana (2025)
Understanding the monthly revenue variations for Airbnb listings in Općina Marčana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Općina Marčana is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Općina Marčana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,481+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,860 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $938, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Općina Marčana
Općina Marčana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Općina Marčana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Općina Marčana:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Općina Marčana
Average Daily Rate (ADR) Airbnb Trends in Općina Marčana (2025)
Effective short term rental pricing strategy in Općina Marčana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Općina Marčana typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $472+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Općina Marčana
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Airbnb Seasonality Analysis & Trends in Općina Marčana (2025)
Peak Season (July, August, June)
- Revenue averages $6,241 per month
- Occupancy rates average 53.6%
- Daily rates average $335
Shoulder Season
- Revenue averages $1,303 per month
- Occupancy maintains around 26.7%
- Daily rates hold near $207
Low Season (September, October, November)
- Revenue drops to average $157 per month
- Occupancy decreases to average 3.7%
- Daily rates adjust to average $223
Seasonality Insights for Općina Marčana
- The Airbnb seasonality in Općina Marčana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Općina Marčana's highest earning potential, with monthly revenues capable of climbing to $7,199, occupancy reaching a high of 54.0%, and ADRs peaking at $372.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Općina Marčana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Općina Marčana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Općina Marčana (2025)
Exploring the top neighborhoods for short-term rentals in Općina Marčana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Barban | A charming medieval town close to the coast, offering historical sites and tranquil nature, making it ideal for guests looking for a peaceful retreat. | Barban Castle, Ranch Barba, Local wineries, Nature trails, Historically crafted stone houses |
| Pula | The largest city in Istria, known for its ancient Roman architecture, vibrant nightlife, and beaches. A hotspot for tourists looking to explore history and enjoy the seaside. | Pula Arena, Temple of Augustus, Pula Cathedral, Kamenjak National Park, Beaches of Pula |
| Ližnjan | A picturesque village near the coast, famous for its stunning beaches and relaxed atmosphere, perfect for families and beach lovers. | Ližnjan Beach, Cape Kamenjak, Local seafood restaurants, Cycling routes, Scenic coastline |
| Šišan | A coastal village that offers a blend of relaxation and local culture, ideal for guests who want to experience traditional Istrian life close to the sea. | Šišan Beach, Local taverns, Nature parks, Historic stone houses, Wine tasting tours |
| Medulin | A popular tourist destination known for its beaches and summer events, drawing a young crowd and families for vacation getaways. | Medulin Beach, Bijeca Beach, Summer music festivals, Water sports, Local markets |
| Rakalj | A peaceful village away from the tourist crowds, known for its scenic views and authentic Istrian lifestyle, great for rural tourism. | Church of St. Barbara, Hiking trails, Wild nature, Traditional Istrian cuisine, Nearby vineyards |
| Marčana | A quaint village that offers a glimpse into traditional Istrian life, with close proximity to both nature and the coast, attracting rural tourism seekers. | Local olive oil producers, Scenic countryside, Cultural heritage sites, Community events, Nearby beaches |
| Banjole | A small fishing village that has become popular with tourists for its beautiful coastline and recreational activities, attracting both families and adventure seekers. | Banjole Beach, Diving spots, Sea kayaking, Local seafood cuisine, Nature park Rt Kamenjak |
Understanding Airbnb License Requirements & STR Laws in Općina Marčana (2025)
While Općina Marčana, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Općina Marčana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Općina Marčana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Općina Marčanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vila Pieron & Bavigo Holiday Complex
Entire Place • 8 bedrooms
Vila Lavinia with private pool
Entire Place • 4 bedrooms
Villa LiLa - Sunshine
Entire Place • 3 bedrooms
Villa Pieron with Pool, Jacuzzi and Sauna
Entire Place • 4 bedrooms
Villa Martina, luxury newly built single level home
Entire Place • 2 bedrooms
Family Holiday House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Općina Marčana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Općina Marčana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tina | 2 | $86,672 | 3 | Not Rated |
| Lavinija | 1 | $45,064 | 4 | 5.00/5.0 |
| Tilo | 1 | $35,485 | 7 | 4.86/5.0 |
| Istria Star | 3 | $34,551 | 4 | Not Rated |
| Tamara | 1 | $31,662 | 14 | 5.00/5.0 |
| Sadetah | 1 | $27,546 | 12 | 4.75/5.0 |
| Marija | 1 | $26,926 | 12 | 5.00/5.0 |
| Ljubica | 1 | $23,980 | 5 | 4.80/5.0 |
| Novasol | 1 | $23,778 | 1 | Not Rated |
| Diana | 1 | $22,486 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Općina Marčana.
Dive Deeper: Advanced Općina Marčana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Općina Marčana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOpćina Marčana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Općina Marčana
- The Općina Marčana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Općina Marčana, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
Općina Marčana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Općina Marčana
- The dominant room capacity in Općina Marčana is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Općina Marčana, indicating a high concentration in these sizes.
- A significant 61.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Općina Marčana.
Općina Marčana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Općina Marčana
- The most common guest capacity trend in Općina Marčana vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Općina Marčana STR market, accounting for 71.4% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Općina Marčana.
- On average, properties in Općina Marčana are equipped to host 6.2 guests.
Općina Marčana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Općina Marčana
- The most common availability pattern in Općina Marčana falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Općina Marčana (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
Općina Marčana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
3 Nights
1 listings
4.8% of total
4-6 Nights
5 listings
23.8% of total
7-29 Nights
3 listings
14.3% of total
30+ Nights
12 listings
57.1% of total
Key Insights
- The most prevalent minimum stay requirement in Općina Marčana is 30+ Nights, adopted by 57.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (57.1%) caters to monthly stays (30+ nights) in Općina Marčana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.1% of Općina Marčana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 57.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Općina Marčana.
Općina Marčana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.8% of total
Super Strict 60 Days
2 listings
9.5% of total
Flexible
1 listings
4.8% of total
Firm
8 listings
38.1% of total
Strict
9 listings
42.9% of total
Cancellation Policy Insights for Općina Marčana
- The prevailing Airbnb cancellation policy trend in Općina Marčana is Strict, used by 42.9% of listings.
- A majority (81.0%) of hosts in Općina Marčana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in Općina Marčana.
- With 42.9% using Strict terms, this is a viable option in Općina Marčana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Općina Marčana.
Općina Marčana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Općina Marčana
- The overall average booking lead time for vacation rentals in Općina Marčana is 80 days.
- Guests book furthest in advance for stays during August (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Fall (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Općina Marčana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Općina Marčana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Općina Marčana (2025)
Amenity Prevalence
Amenity Insights for Općina Marčana
- Essential amenities in Općina Marčana that guests expect include: Free parking on premises, Kitchen, Wifi, Washer, TV, Freezer, Air conditioning, Hair dryer, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Općina Marčana: Free parking on premises, Kitchen, Wifi, Washer, TV, Freezer, Air conditioning, Hair dryer, Refrigerator.
- Prioritize adding missing essentials: Washer, TV, Freezer, Air conditioning, Hair dryer, Refrigerator.
- Consider adding popular differentiators like BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Općina Marčana to stay competitive.
Općina Marčana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Općina Marčana
- The typical guest profile for Airbnb in Općina Marčana consists of predominantly international visitors (100%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (29.6%) and Italy (14.8%).
- Top languages spoken are English (38.7%) followed by German (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Općina Marčana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Venice | 6,701 | $3,124 | $245.19 | 49% |
| Sveti Bartul | 15 | $2,648 | $384.34 | 43% |
| Zagore | 12 | $2,495 | $351.89 | 37% |
| Šivati | 11 | $2,488 | $374.08 | 40% |
| Bertinoro | 16 | $2,450 | $406.80 | 24% |
| Režanci | 20 | $2,417 | $452.15 | 37% |
| Selina | 16 | $2,401 | $383.04 | 39% |
| San Biagio di Callalta | 11 | $2,333 | $174.50 | 47% |
| San Leo | 22 | $2,273 | $258.83 | 33% |
| Barat | 27 | $2,174 | $445.37 | 31% |