Grad Rijeka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Grad Rijeka in 2025? Explore comprehensive Airbnb analytics for Grad Rijeka, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Grad Rijeka, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 735 active listings.

Whether you're considering an Airbnb investment in Grad Rijeka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grad Rijeka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grad Rijeka Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Grad Rijeka.
Occupancy Rate(?)
37.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,282
Typical annual income for an Airbnb listing in Grad Rijeka. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.9%
Significant decrease (-13.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Grad Rijeka.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Grad Rijeka.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
735
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grad Rijeka (2025)

Understanding the monthly revenue variations for Airbnb listings in Grad Rijeka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Rijeka is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Rijeka across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,443+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,526 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $877 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $427, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grad Rijeka

Grad Rijeka Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grad Rijeka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Rijeka:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grad Rijeka

Average Daily Rate (ADR) Airbnb Trends in Grad Rijeka (2025)

Effective short term rental pricing strategy in Grad Rijeka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Rijeka typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
  • Typical properties (Median) charge around $91 per night.
  • Entry-level properties (Bottom 25%) earn around $69 per night.

Average Daily Rate (ADR) Trend by Month in Grad Rijeka

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Airbnb Seasonality Analysis & Trends in Grad Rijeka (2025)

Peak Season (June, August, July)
  • Revenue averages $2,148 per month
  • Occupancy rates average 48.4%
  • Daily rates average $172
Shoulder Season
  • Revenue averages $1,065 per month
  • Occupancy maintains around 29.7%
  • Daily rates hold near $152
Low Season (January, November, December)
  • Revenue drops to average $590 per month
  • Occupancy decreases to average 22.7%
  • Daily rates adjust to average $112

Seasonality Insights for Grad Rijeka

  • The Airbnb seasonality in Grad Rijeka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grad Rijeka's highest earning potential, with monthly revenues capable of climbing to $2,182, occupancy reaching a high of 54.4%, and ADRs peaking at $179.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $510, occupancy could drop to 19.6%, and ADRs may adjust down to $110.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grad Rijeka.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grad Rijeka seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grad Rijeka (2025)

Exploring the top neighborhoods for short-term rentals in Grad Rijeka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rijeka City Center
The bustling heart of Rijeka, featuring a mix of historical architecture and modern amenities. Ideal for travelers looking to explore the city's cultural and historical sites.
Korzo, Trsat Castle, Rijeka Cathedral, Museum of Modern and Contemporary Art, Rijeka Market
Opatija
Known as the Pearl of the Adriatic, Opatija offers luxurious seaside villas and stunning views, attracting tourists looking for relaxation and elegance.
Lungomare Promenade, Villa Angiolina, St. James' Church, Opatija Port, Slatina Beach
Krk Island
A popular island destination with beautiful beaches and vibrant nightlife, perfect for summer tourists and families.
Vrbnik, Baška Beach, Punat Bay, Krk Town, Punat Beach
Malinska
A favourite amongst families, offering beautiful beaches and a peaceful atmosphere, along with numerous recreational activities.
Rujno Beach, Malinska Beach, Vantacici Beach, Biserija Beach, Malinska Harbor
Crikvenica
A well-known coastal town recognized for its beautiful beaches and favorable climate, making it attractive for summer visitors.
Crikvenica Beach, Paradiso Beach, Omorika Beach, Crikvenica Aquarium, Crikvenica Town Center
Vrbnik
A charming village on Krk Island, known for its wine production and scenic views, attracting tourists interested in local culture and gastronomy.
Vineyards, Vrbnik Old Town, Wine Cellars, Beach Zlahtina, Bunker's Beach
Baska
Home to one of the most beautiful beaches in Croatia, Baška attracts beachgoers and those looking for natural beauty and tranquility.
Baška Beach, Vela Plaža, Baška Tablet, St. Lucy's Church, Zala Beach
Senj
A historic town with a rich cultural heritage and beautiful beaches, it appeals to tourists looking for both history and relaxation by the sea.
Senj Fortress, Neptune's Fountain, Senj Beach, Church of St. Mary, Cape Jozac

Understanding Airbnb License Requirements & STR Laws in Grad Rijeka (2025)

While Grad Rijeka, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grad Rijeka to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Grad Rijeka (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Rijekabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apartment "Vežica"

Apartment "Vežica"

Entire Place • 2 bedrooms

$81,618
Revenue
59.0%
Occupancy
$822.56
Daily Rate
Black & White apartment #2

Black & White apartment #2

Entire Place • N/A

$74,337
Revenue
30.4%
Occupancy
$591.11
Daily Rate
Soba Forever #8

Soba Forever #8

Entire Place • N/A

$55,754
Revenue
54.3%
Occupancy
$364.81
Daily Rate
Vista

Vista

Entire Place • 4 bedrooms

$51,210
Revenue
51.5%
Occupancy
$650.07
Daily Rate
Cozy studio in the  heart of Rijeka -Opa 2

Cozy studio in the heart of Rijeka -Opa 2

Entire Place • 1 bedroom

$47,438
Revenue
46.5%
Occupancy
$258.32
Daily Rate
Luxury Apartments Pod Kaštelom

Luxury Apartments Pod Kaštelom

Entire Place • 2 bedrooms

$46,895
Revenue
25.9%
Occupancy
$274.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grad Rijeka (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grad Rijeka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Molo Longo - Central Apartment148$1,432,55415143.10/5.0
Ananke14$183,293863.30/5.0
Number 1 Apartments18$139,7493274.32/5.0
Mia8$94,205614.33/5.0
Luka3$93,5421934.96/5.0
Ernad1$81,618814.72/5.0
Mladen5$75,716744.78/5.0
Sandra3$71,552314.73/5.0
Novasol2$69,741164.79/5.0
Asmira9$65,9681073.17/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Rijeka.

Dive Deeper: Advanced Grad Rijeka STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Rijeka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grad Rijeka Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grad Rijeka

  • The Grad Rijeka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 735 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grad Rijeka, Apartment/Condo properties are the most common (91.2%), reflecting the local real estate landscape.
  • Smaller segments like others, hotel/boutique (combined 3.2%) offer potential for unique stay experiences.

Grad Rijeka Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grad Rijeka

  • The dominant room capacity in Grad Rijeka is 1 bedroom listings, making up 49.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 76.6% of the active Airbnb listings in Grad Rijeka, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Grad Rijeka.

Grad Rijeka Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grad Rijeka

  • The most common guest capacity trend in Grad Rijeka vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Grad Rijeka STR market, accounting for 63.3% of listings.
  • 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Rijeka.
  • On average, properties in Grad Rijeka are equipped to host 3.3 guests.

Grad Rijeka Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grad Rijeka

  • The most common availability pattern in Grad Rijeka falls within the 271-366 days range, representing 66.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Grad Rijeka (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Grad Rijeka Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (51.3%)

1 Night

358 listings

51.3% of total

2 Nights (18.6%)

2 Nights

130 listings

18.6% of total

3 Nights (13.5%)

3 Nights

94 listings

13.5% of total

4-6 Nights (7.4%)

4-6 Nights

52 listings

7.4% of total

7-29 Nights (1.3%)

7-29 Nights

9 listings

1.3% of total

30+ Nights (7.9%)

30+ Nights

55 listings

7.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Grad Rijeka is 1 Night, adopted by 51.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (69.9%) of the Grad Rijeka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 51.3% of Grad Rijeka hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Rijeka.

Grad Rijeka Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

19 listings

3.2% of total

Super Strict 30 Days

9 listings

1.5% of total

Flexible (17.8%)

Flexible

105 listings

17.8% of total

Moderate (29.4%)

Moderate

173 listings

29.4% of total

Firm (26.3%)

Firm

155 listings

26.3% of total

Strict (21.7%)

Strict

128 listings

21.7% of total

Cancellation Policy Insights for Grad Rijeka

  • The prevailing Airbnb cancellation policy trend in Grad Rijeka is Moderate, used by 29.4% of listings.
  • There's a relatively balanced mix between guest-friendly (47.2%) and stricter (48.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.4% market standard in Grad Rijeka.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grad Rijeka.

Grad Rijeka STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grad Rijeka

  • The overall average booking lead time for vacation rentals in Grad Rijeka is 45 days.
  • Guests book furthest in advance for stays during June (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Grad Rijeka.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
  • Monitor your own booking lead times against these Grad Rijeka averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grad Rijeka (2025)

Amenity Prevalence

Amenity Insights for Grad Rijeka

  • Essential amenities in Grad Rijeka that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grad Rijeka: Wifi, Air conditioning, TV, Kitchen.
  • Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
  • Consider adding popular differentiators like Essentials or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grad Rijeka to stay competitive.

Grad Rijeka Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grad Rijeka

  • The typical guest profile for Airbnb in Grad Rijeka consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 6.9% of guests.
  • Key international markets include Germany (18.2%) and France (8.1%).
  • Top languages spoken are English (40.1%) followed by German (14.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grad Rijeka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Selina14$4,330$440.3347%
Poljica Brig17$3,498$482.9450%
Crno17$3,372$541.2340%
Zemunik Gornji11$2,879$332.5145%
Podhom10$2,849$196.3050%
Rojnići13$2,827$244.4248%
Bad Sankt Leonhard im Lavanttal27$2,745$266.4839%
Sveti Petar u Šumi42$2,737$316.9645%
Brajkovići17$2,712$408.8643%
Rogovići17$2,548$281.1247%

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