Malinska Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Malinska in 2025? Explore comprehensive Airbnb analytics for Malinska, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Malinska, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 189 active listings.

Whether you're considering an Airbnb investment in Malinska, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malinska Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Malinska Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$185
The average rental revenue earned for an occupied room per day in Malinska.
Occupancy Rate(?)
36.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,800
Typical annual income for an Airbnb listing in Malinska. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-73.5%
Significant decrease (-73.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Malinska.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Malinska.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
189
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Malinska (2025)

Understanding the monthly revenue variations for Airbnb listings in Malinska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malinska is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malinska across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,172+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,658 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $753 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $374, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Malinska

Malinska Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Malinska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malinska:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Malinska

Average Daily Rate (ADR) Airbnb Trends in Malinska (2025)

Effective short term rental pricing strategy in Malinska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malinska typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $453+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Malinska

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Airbnb Seasonality Analysis & Trends in Malinska (2025)

Peak Season (August, July, October)
  • Revenue averages $2,558 per month
  • Occupancy rates average 39.8%
  • Daily rates average $274
Shoulder Season
  • Revenue averages $1,296 per month
  • Occupancy maintains around 21.9%
  • Daily rates hold near $221
Low Season (February, November, December)
  • Revenue drops to average $465 per month
  • Occupancy decreases to average 8.4%
  • Daily rates adjust to average $242

Seasonality Insights for Malinska

  • The Airbnb seasonality in Malinska shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Malinska's highest earning potential, with monthly revenues capable of climbing to $2,998, occupancy reaching a high of 47.1%, and ADRs peaking at $296.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $362, occupancy could drop to 6.8%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malinska.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Malinska seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Malinska (2025)

Exploring the top neighborhoods for short-term rentals in Malinska? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Malinska Beach
A beautiful pebble beach known for its clear waters and family-friendly atmosphere. Popular among tourists who want to enjoy sunbathing, swimming, and nearby amenities.
Malinska Beach, Rova Beach, Klimno Beach, Vantacici Beach
Center of Malinska
The town center is vibrant and full of life, offering local shops, cafes, and restaurants. It's a great location for guests who want to experience the local culture.
Malinska Harbor, St. Nicholas Church, local markets, restaurants and cafes
Porat
A quiet village near Malinska with beautiful nature and historical sites. Great for those looking for a tranquil getaway close to the coast.
Monastery of Porat, Porat Beach
Njivice
A charming coastal village nearby with picturesque beaches and a laid-back atmosphere. Ideal for families and couples.
Njivice Beach, Segways rentals, local restaurants, scenic walking paths
Omisalj
A historic town located on a hilltop with stunning views of the Kvarner Bay. Attracts those interested in history and stunning landscapes.
Church of the Assumption, Omisalj Town Museum, beach nearby, Bunker from World War II
Silo
A peaceful location known for its natural beauty, ideal for visitors looking to explore the surrounding nature and enjoy a relaxing vacation.
Silo Beach, nature trails, views of the Island of Krk
Vantacici
A small village known for its tranquil atmosphere and proximity to beautiful beaches, great for families and those looking to escape the crowds.
Vantacici Beach, water sports activities, scenic nature paths
Malinska-Monitoring Area
A zone popular for monitoring the local wildlife and plant species, attracting nature lovers and eco-conscious travelers.
nature reserve trails, bird watching, scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Malinska (2025)

While Malinska, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malinska to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Malinska (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Malinskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Rooms marija - double bedroom with sea view/ front

Rooms marija - double bedroom with sea view/ front

Entire Place • 1 bedroom

$63,921
Revenue
70.3%
Occupancy
$407.51
Daily Rate
Villa Stone Queen with heated pool and Seaview

Villa Stone Queen with heated pool and Seaview

Entire Place • 4 bedrooms

$61,798
Revenue
48.4%
Occupancy
$335.98
Daily Rate
Villa Lanterna with private pool & jacuzzi

Villa Lanterna with private pool & jacuzzi

Entire Place • 4 bedrooms

$59,831
Revenue
53.8%
Occupancy
$467.22
Daily Rate
Apartment Pivas Nr 3 - Apartment Pivas Nr 3

Apartment Pivas Nr 3 - Apartment Pivas Nr 3

Entire Place • 2 bedrooms

$53,984
Revenue
85.9%
Occupancy
$438.22
Daily Rate
Awesome home in Malinska with kitchen

Awesome home in Malinska with kitchen

Entire Place • 6 bedrooms

$50,133
Revenue
17.0%
Occupancy
$2285.62
Daily Rate
Villa Ma Maison - Cki324

Villa Ma Maison - Cki324

Entire Place • 6 bedrooms

$47,869
Revenue
36.6%
Occupancy
$954.79
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Malinska (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Malinska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Apolinar30$197,2851054.37/5.0
Agency Olivari Malinska6$87,141114.78/5.0
El-Pi Tours5$62,43655.00/5.0
Kralj18$62,339664.43/5.0
Januš1$61,798165.00/5.0
Marin1$59,83145.00/5.0
Sol Tours9$51,402364.54/5.0
Host #1375102441$50,1331N/A/5.0
Irena4$48,5012944.83/5.0
⁨Contessa D.O.O.⁩4$45,32184.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malinska.

Dive Deeper: Advanced Malinska STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malinska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Malinska Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Malinska

  • The Malinska Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 189 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Malinska, Apartment/Condo properties are the most common (75.1%), reflecting the local real estate landscape.
  • Houses represent a significant 21.2% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 3.7%) offer potential for unique stay experiences.

Malinska Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Malinska

  • The dominant room capacity in Malinska is 1 bedroom listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Malinska, indicating a high concentration in these sizes.

Malinska Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Malinska

  • The most common guest capacity trend in Malinska vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Malinska STR market, accounting for 57.2% of listings.
  • 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malinska.
  • On average, properties in Malinska are equipped to host 4.1 guests.

Malinska Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Malinska

  • The most common availability pattern in Malinska falls within the 271-366 days range, representing 92.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Malinska (47.6%), reflecting common guest stay durations or potential owner blocking patterns.

Malinska Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.2%)

1 Night

28 listings

15.2% of total

2 Nights (8.7%)

2 Nights

16 listings

8.7% of total

3 Nights (4.9%)

3 Nights

9 listings

4.9% of total

4-6 Nights (42.9%)

4-6 Nights

79 listings

42.9% of total

7-29 Nights (17.4%)

7-29 Nights

32 listings

17.4% of total

30+ Nights (10.9%)

30+ Nights

20 listings

10.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Malinska is 4-6 Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (10.9%) caters to monthly stays (30+ nights) in Malinska, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 42.9% of Malinska hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malinska.

Malinska Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (13.2%)

Super Strict 30 Days

18 listings

13.2% of total

Super Strict 60 Days

2 listings

1.5% of total

Flexible (7.4%)

Flexible

10 listings

7.4% of total

Moderate (10.3%)

Moderate

14 listings

10.3% of total

Firm (17.6%)

Firm

24 listings

17.6% of total

Strict (50%)

Strict

68 listings

50% of total

Cancellation Policy Insights for Malinska

  • The prevailing Airbnb cancellation policy trend in Malinska is Strict, used by 50% of listings.
  • A majority (67.6%) of hosts in Malinska utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 50% market standard in Malinska.
  • With 50% using Strict terms, this is a viable option in Malinska, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Malinska.

Malinska STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Malinska

  • The overall average booking lead time for vacation rentals in Malinska is 59 days.
  • Guests book furthest in advance for stays during October (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (87 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Malinska.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
  • Monitor your own booking lead times against these Malinska averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Malinska (2025)

Amenity Prevalence

Amenity Insights for Malinska

  • Essential amenities in Malinska that guests expect include: Wifi, Essentials, Free parking on premises, TV, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Malinska: Wifi, Essentials, Free parking on premises, TV, Kitchen, Air conditioning.
  • Prioritize adding missing essentials: Wifi, Essentials, Free parking on premises, TV, Kitchen, Air conditioning.
  • Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Malinska to stay competitive.

Malinska Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Malinska

  • The typical guest profile for Airbnb in Malinska consists of predominantly international visitors (95%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 4.6% of guests.
  • Key international markets include Germany (24%) and Italy (12.4%).
  • Top languages spoken are English (42%) followed by German (20%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Malinska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Poljica Brig17$3,522$495.8050%
Bad Sankt Leonhard im Lavanttal27$2,855$267.5440%
Selina17$2,680$399.9241%
Režanci26$2,670$511.7539%
Rojnići13$2,596$238.3845%
Crno16$2,492$352.8240%
Stadl-Predlitz89$2,370$322.6534%
Barat37$2,333$501.8232%
Zemunik Gornji12$2,273$327.8039%
Briševo18$2,220$324.8439%

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