Općina Matulji Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Općina Matulji in 2025? Explore comprehensive Airbnb analytics for Općina Matulji, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Općina Matulji, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 217 active listings.

Whether you're considering an Airbnb investment in Općina Matulji, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Općina Matulji Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Općina Matulji Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$228
The average rental revenue earned for an occupied room per day in Općina Matulji.
Occupancy Rate(?)
36.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,496
Typical annual income for an Airbnb listing in Općina Matulji. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.8%
Significant decrease (-10.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Općina Matulji.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Općina Matulji.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
217
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Općina Matulji (2025)

Understanding the monthly revenue variations for Airbnb listings in Općina Matulji is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Općina Matulji is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Općina Matulji across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,087+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,233 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,057 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $480, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Općina Matulji

Općina Matulji Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Općina Matulji STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Općina Matulji:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Općina Matulji

Average Daily Rate (ADR) Airbnb Trends in Općina Matulji (2025)

Effective short term rental pricing strategy in Općina Matulji involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Općina Matulji typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $554+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
  • Typical properties (Median) charge around $127 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Općina Matulji

Get Live Općina Matulji Market Intelligence 👇

Discover Općina Matulji Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Općina Matulji (2025)

Peak Season (August, July, September)
  • Revenue averages $3,193 per month
  • Occupancy rates average 47.4%
  • Daily rates average $221
Shoulder Season
  • Revenue averages $1,717 per month
  • Occupancy maintains around 26.5%
  • Daily rates hold near $219
Low Season (January, February, March)
  • Revenue drops to average $1,224 per month
  • Occupancy decreases to average 20.5%
  • Daily rates adjust to average $235

Seasonality Insights for Općina Matulji

  • The Airbnb seasonality in Općina Matulji shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Općina Matulji's highest earning potential, with monthly revenues capable of climbing to $3,790, occupancy reaching a high of 59.6%, and ADRs peaking at $247.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,146, occupancy could drop to 15.5%, and ADRs may adjust down to $204.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Općina Matulji.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Općina Matulji seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Općina Matulji (2025)

Exploring the top neighborhoods for short-term rentals in Općina Matulji? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Matulji
Located close to Opatija, Matulji offers a charming atmosphere with beautiful nature and proximity to the waterfront, attracting tourists looking for a peaceful and scenic getaway.
Učka Nature Park, Lučica Beach, Matulji old town, Local wineries, Hiking trails
Opatija
As a well-known tourist destination with historic architecture and beautiful coastal views, Opatija is perfect for Airbnb investments, appealing to both couples and families looking for leisure and wellness.
Lungomare Promenade, St. James' Church, Angiolina Park, Hotel Kvarner, Croatian Walk of Fame
Icici
A picturesque coastal village, Icici is ideal for those seeking beach access combined with a relaxing environment, making it a favorite for summer tourists.
Icici Beach, Marina Icici, Vela Plaža, Beachfront restaurants, Nearby Opatija
Lovran
Known for its medieval architecture and proximity to the sea, Lovran attracts those interested in historical sites and beach leisure, making it a popular choice for guests.
Lovran Old Town, Medveja Beach, Lungs of Istria Path, Local seafood restaurants, Nearby hiking trails
Volosko
A quaint fishing village near Opatija, Volosko is perfect for Romantic getaways, offering stunning views, local charm, and easy access to the coast.
Volosko Seafront, Local taverns, Art galleries, Promenade, Nearby beaches
Moscenicka Draga
Beautiful beaches and a laid-back atmosphere characterize Moscenicka Draga, making it a great spot for families looking for a relaxing holiday by the sea.
Moscenicka Draga Beach, Historic town center, Local cafes, Natural parks, Water sports
Rijeka
As the principal city of the region, Rijeka offers rich culture, history and vibrant nightlife, appealing to a wide range of tourists from business to leisure.
Trsat Castle, Rijeka City Market, Korzo Street, The Maritime and History Museum, Local festivals
Crikvenica
A renowned tourist destination with a beautiful coastline and family-friendly atmosphere, Crikvenica is ideal for those seeking a beach holiday experience.
Crikvenica Beach, Aquapark, Crikvenica Town Museum, Promenade, Local markets

Understanding Airbnb License Requirements & STR Laws in Općina Matulji (2025)

While Općina Matulji, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Općina Matulji to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Općina Matulji (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Općina Matuljibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Sušanj | Adriatic Luxury Villas

Villa Sušanj | Adriatic Luxury Villas

Entire Place • 4 bedrooms

$77,612
Revenue
59.9%
Occupancy
$625.51
Daily Rate
Amazing apartment in Bregi with house sea view

Amazing apartment in Bregi with house sea view

Entire Place • 3 bedrooms

$67,726
Revenue
28.7%
Occupancy
$795.02
Daily Rate
Awesome home in Matulji with swimming pool

Awesome home in Matulji with swimming pool

Entire Place • 3 bedrooms

$65,212
Revenue
38.8%
Occupancy
$912.94
Daily Rate
Gorgeous home in Bregi with kitchen

Gorgeous home in Bregi with kitchen

Entire Place • 5 bedrooms

$63,628
Revenue
60.8%
Occupancy
$379.91
Daily Rate
Unique View Luxury Spa Apartment

Unique View Luxury Spa Apartment

Entire Place • 2 bedrooms

$59,714
Revenue
34.4%
Occupancy
$696.98
Daily Rate
"SyVilla-SeaView" Opatija, Sommervilla Bregi-Hills

"SyVilla-SeaView" Opatija, Sommervilla Bregi-Hills

Entire Place • 5 bedrooms

$56,247
Revenue
52.1%
Occupancy
$371.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Općina Matulji (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Općina Matulji based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #1415397094$167,6930N/A/5.0
Thomas - Interhome Group9$145,998744.86/5.0
Novasol5$131,545164.90/5.0
Adriatic Luxury Villas1$77,61275.00/5.0
Host #1539122281$65,2120N/A/5.0
Novasol1$63,628134.92/5.0
Suzana3$60,9863924.96/5.0
Ivan1$59,714294.93/5.0
Sylvia1$56,247194.89/5.0
Filip1$51,112174.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Općina Matulji.

Dive Deeper: Advanced Općina Matulji STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Općina Matulji. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Općina Matulji Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Općina Matulji

  • The Općina Matulji Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 217 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Općina Matulji, Apartment/Condo properties are the most common (51.6%), reflecting the local real estate landscape.
  • Houses represent a significant 43.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 5.1%) offer potential for unique stay experiences.

Općina Matulji Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Općina Matulji

  • The dominant room capacity in Općina Matulji is 2 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 57.6% of the active Airbnb listings in Općina Matulji, indicating a high concentration in these sizes.
  • A significant 33.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Općina Matulji.

Općina Matulji Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Općina Matulji

  • The most common guest capacity trend in Općina Matulji vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Općina Matulji STR market, accounting for 47.4% of listings.
  • 37.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Općina Matulji.
  • On average, properties in Općina Matulji are equipped to host 4.9 guests.

Općina Matulji Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Općina Matulji

  • The most common availability pattern in Općina Matulji falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Općina Matulji (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Općina Matulji Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.4%)

1 Night

62 listings

29.4% of total

2 Nights (12.3%)

2 Nights

26 listings

12.3% of total

3 Nights (9%)

3 Nights

19 listings

9% of total

4-6 Nights (14.7%)

4-6 Nights

31 listings

14.7% of total

7-29 Nights (4.7%)

7-29 Nights

10 listings

4.7% of total

30+ Nights (29.9%)

30+ Nights

63 listings

29.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Općina Matulji is 30+ Nights, adopted by 29.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (29.9%) caters to monthly stays (30+ nights) in Općina Matulji, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 29.9% of Općina Matulji hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Općina Matulji.

Općina Matulji Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (15.6%)

Super Strict 60 Days

28 listings

15.6% of total

Super Strict 30 Days

6 listings

3.4% of total

Flexible (17.3%)

Flexible

31 listings

17.3% of total

Moderate (17.3%)

Moderate

31 listings

17.3% of total

Firm (25.1%)

Firm

45 listings

25.1% of total

Strict (21.2%)

Strict

38 listings

21.2% of total

Cancellation Policy Insights for Općina Matulji

  • The prevailing Airbnb cancellation policy trend in Općina Matulji is Firm, used by 25.1% of listings.
  • There's a relatively balanced mix between guest-friendly (34.6%) and stricter (46.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 25.1% market standard in Općina Matulji.
  • Regularly review your cancellation policy against competitors and market demand shifts in Općina Matulji.

Općina Matulji STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Općina Matulji

  • The overall average booking lead time for vacation rentals in Općina Matulji is 64 days.
  • Guests book furthest in advance for stays during August (average 91 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Općina Matulji.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Općina Matulji averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Općina Matulji (2025)

Amenity Prevalence

Amenity Insights for Općina Matulji

  • Essential amenities in Općina Matulji that guests expect include: Wifi, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Air conditioning, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Općina Matulji: Wifi, TV, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, TV, Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Općina Matulji to stay competitive.

Općina Matulji Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Općina Matulji

  • The typical guest profile for Airbnb in Općina Matulji consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 3.5% of guests.
  • Key international markets include Germany (27.3%) and France (10.9%).
  • Top languages spoken are English (37.6%) followed by German (18.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Općina Matulji Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Poljica Brig17$3,522$495.8050%
Bad Sankt Leonhard im Lavanttal27$2,855$267.5440%
Selina17$2,680$399.9241%
Režanci26$2,670$511.7539%
Rojnići13$2,596$238.3845%
Crno16$2,492$352.8240%
Stadl-Predlitz89$2,370$322.6534%
Barat37$2,333$501.8232%
Zemunik Gornji12$2,273$327.8039%
Briševo18$2,220$324.8439%

Maximize Your Airbnb Income in Općina Matulji

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights