Poljica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia
Is Airbnb profitable in Poljica in 2025? Explore comprehensive Airbnb analytics for Poljica, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Poljica, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Poljica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poljica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Poljica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Poljica (2025)
Understanding the monthly revenue variations for Airbnb listings in Poljica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poljica is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poljica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,023+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,672 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,202 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,147, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Poljica
Poljica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Poljica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poljica:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Poljica
Average Daily Rate (ADR) Airbnb Trends in Poljica (2025)
Effective short term rental pricing strategy in Poljica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poljica typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $350 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Poljica
Get Live Poljica Market Intelligence 👇

Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Poljica (2025)
Peak Season (July, August, May)
- Revenue averages $5,878 per month
- Occupancy rates average 53.0%
- Daily rates average $281
Shoulder Season
- Revenue averages $2,675 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $252
Low Season (January, February, November)
- Revenue drops to average $503 per month
- Occupancy decreases to average 9.8%
- Daily rates adjust to average $279
Seasonality Insights for Poljica
- The Airbnb seasonality in Poljica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Poljica's highest earning potential, with monthly revenues capable of climbing to $6,846, occupancy reaching a high of 58.6%, and ADRs peaking at $290.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $346, occupancy could drop to 5.4%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poljica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Poljica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Poljica (2025)
Exploring the top neighborhoods for short-term rentals in Poljica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Poljica | A tranquil village near the coast, perfect for tourists looking for a peaceful retreat. Its close proximity to beaches and local attractions makes it appealing for those seeking a quieter vacation experience. | Beaches of the Adriatic Sea, Local seafood restaurants, Scenic walking paths, Nearby parks and nature reserves, Cultural heritage sites |
| Omisalj | A charming town known for its historical architecture and stunning views of the Kvarner Gulf. Ideal for tourists interested in exploring Croatian history and coastal scenery. | Old Town of Omisalj, Omisalj Beach, St. Peter's Church, Local markets, Scenic viewpoints |
| Njivice | A former fishing village turned tourist destination, known for its beautiful beaches and family-friendly atmosphere. Great for beach lovers and those looking for water activities. | Njivice Beach, Water sports activities, Promenade along the coast, Local cafes and restaurants, Surrounding nature |
| Malinska | A picturesque town that offers a blend of beautiful beaches and a lively promenade. It's popular among families and couples looking for a romantic getaway. | Malinska Beach, Rijeka's historical sites nearby, Walking trails along the coast, Restaurants offering local cuisine, Marinas |
| Vrbnik | Famous for its wine and stunning views of the sea, Vrbnik is a must-visit for wine lovers and those seeking a unique experience in a quaint village. | Vrbnik Wine Cellars, Old Town architecture, Local vineyards, Panoramic viewpoints, Cultural events |
| Cres | An island known for its unspoiled nature and rich biodiversity, ideal for eco-tourism and outdoor activities such as hiking and diving. | Cres Island beaches, Hiking trails, Local wildlife reserves, Historic towns like Cres, Marine activities |
| Krk Town | The historical capital of Krk Island, filled with cultural and natural attractions, making it a hotspot for tourists looking to explore the island's rich heritage. | Krk Cathedral, Frankopan Castle, Local markets, Krk Town beaches, Countryside excursions |
| Baška | Famous for its long pebble beach and clear waters, Baška is a go-to destination for beachgoers and those looking to relax by the Adriatic Sea. | Baška Beach, Vela Plaža, Hiking trails to nearby viewpoints, Local dining options, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Poljica (2025)
While Poljica, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poljica to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Poljica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poljicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful villa with private pool
Entire Place • 4 bedrooms

Beautiful Villa Vita Maris with heated pool
Entire Place • 4 bedrooms

Holiday House Plovanija
Entire Place • 8 bedrooms

Villa Andrea with 50 sqm pool, fun zone, billiard
Entire Place • 5 bedrooms

Villa MIR-My Inner Rest- 4 bedroom villa with pool
Entire Place • 4 bedrooms

House for vacation Runac
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Poljica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Poljica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adria Holiday Rent | 3 | $114,854 | 25 | 5.00/5.0 |
| Marina I Đani | 1 | $61,414 | 57 | 4.98/5.0 |
| Ferie Home Agency | 1 | $43,069 | 16 | 5.00/5.0 |
| Ana | 1 | $29,338 | 30 | 4.90/5.0 |
| Smiljana | 1 | $17,976 | 20 | 4.90/5.0 |
| Novasol | 1 | $17,136 | 2 | Not Rated |
| Tina | 1 | $11,393 | 14 | 5.00/5.0 |
| Danijel | 1 | $11,137 | 5 | 4.80/5.0 |
| Maja | 1 | $10,842 | 1 | Not Rated |
| Mare Tours | 1 | $9,589 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poljica.
Dive Deeper: Advanced Poljica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poljica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoljica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Poljica
- The Poljica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Poljica, House properties are the most common (95.2%), reflecting the local real estate landscape.
- Houses represent a significant 95.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Poljica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Poljica
- The dominant room capacity in Poljica is 4 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 47.6% of the active Airbnb listings in Poljica, indicating a high concentration in these sizes.
- A significant 61.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Poljica.
Poljica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Poljica
- The most common guest capacity trend in Poljica vacation rentals is listings accommodating 8+ guests (52.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Poljica STR market, accounting for 71.4% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poljica.
- On average, properties in Poljica are equipped to host 6.3 guests.
Poljica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Poljica
- The most common availability pattern in Poljica falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Poljica (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Poljica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
1 listings
4.8% of total
4-6 Nights
12 listings
57.1% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
7 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Poljica is 4-6 Nights, adopted by 57.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (4.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Poljica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 57.1% of Poljica hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poljica.
Poljica Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
14.3% of total
Super Strict 60 Days
4 listings
19% of total
Flexible
1 listings
4.8% of total
Moderate
2 listings
9.5% of total
Firm
9 listings
42.9% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Poljica
- The prevailing Airbnb cancellation policy trend in Poljica is Firm, used by 42.9% of listings.
- A majority (52.4%) of hosts in Poljica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Poljica.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Poljica.
Poljica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Poljica
- The overall average booking lead time for vacation rentals in Poljica is 108 days.
- Guests book furthest in advance for stays during March (average 257 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (185 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (108 days) as a baseline for your pricing and availability strategy in Poljica.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 257 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 185 days) to capture early planners.
- Monitor your own booking lead times against these Poljica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Poljica (2025)
Amenity Prevalence
Amenity Insights for Poljica
- Essential amenities in Poljica that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, BBQ grill, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Poljica: Wifi, Air conditioning, TV, Free parking on premises, BBQ grill, Washer, Kitchen.
- Prioritize adding missing essentials: BBQ grill, Washer, Kitchen.
- Consider adding popular differentiators like Refrigerator or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Poljica to stay competitive.
Poljica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Poljica
- The typical guest profile for Airbnb in Poljica consists of predominantly international visitors (100%), with top international origins including Poland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (40%) and Poland (20%).
- Top languages spoken are English (40%) followed by German (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Poland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Poljica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,176 | $531.43 | 50% |
| Zemunik Gornji | 12 | $3,566 | $330.59 | 51% |
| Općina Klis | 92 | $3,303 | $356.10 | 48% |
| Srinjine | 39 | $3,121 | $366.19 | 46% |
| Strožanac Gornji | 38 | $3,089 | $397.40 | 43% |
| Gornje Sitno | 13 | $2,963 | $381.58 | 49% |
| Briševo | 15 | $2,886 | $347.01 | 43% |
| Murvica | 28 | $2,850 | $381.94 | 42% |
| Zagore | 13 | $2,820 | $451.26 | 33% |
| Gornja Podstrana | 43 | $2,729 | $341.98 | 47% |