Rijeka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia
Is Airbnb profitable in Rijeka in 2025? Explore comprehensive Airbnb analytics for Rijeka, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Rijeka, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 275 active listings.
Whether you're considering an Airbnb investment in Rijeka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rijeka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rijeka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rijeka (2025)
Understanding the monthly revenue variations for Airbnb listings in Rijeka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rijeka is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rijeka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,405 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $771 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $375, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rijeka
Rijeka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rijeka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rijeka:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rijeka
Average Daily Rate (ADR) Airbnb Trends in Rijeka (2025)
Effective short term rental pricing strategy in Rijeka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rijeka typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Rijeka
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Airbnb Seasonality Analysis & Trends in Rijeka (2025)
Peak Season (August, July, June)
- Revenue averages $1,962 per month
- Occupancy rates average 42.1%
- Daily rates average $189
Shoulder Season
- Revenue averages $923 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $151
Low Season (February, November, December)
- Revenue drops to average $657 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $167
Seasonality Insights for Rijeka
- The Airbnb seasonality in Rijeka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rijeka's highest earning potential, with monthly revenues capable of climbing to $2,306, occupancy reaching a high of 52.3%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $625, occupancy could drop to 19.7%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rijeka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rijeka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rijeka (2025)
Exploring the top neighborhoods for short-term rentals in Rijeka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Rijeka's vibrant urban core with a mix of culture, shopping, and dining. It's perfect for tourists wanting to experience local life and is well-connected to public transport. | Korzo (main promenade), Rijeka's Cathedral, Trsat Castle, The Maritime and History Museum of the Croatian Coast, City Market, Nelipović Palace |
| Trsat Hill | A historical area with stunning views over Rijeka and the Kvarner Bay. It's ideal for guests interested in history and nature, with a serene atmosphere. | Trsat Castle, Franciscan Monastery, Viewpoint of Trsat, Church of Our Lady of Trsat, Walking trails |
| Bakar | A charming coastal town close to Rijeka with a rich history, perfect for guests looking for a quieter experience near the sea. | Bakar Castle, City Museum of Bakar, Church of St. Andrew, Bakar's waterfront, Peel's Pavilion, Coastal promenades |
| Opatija | An upscale coastal resort town just a short drive from Rijeka, known for its beautiful architecture and stunning seaside promenade, attracting tourists looking for luxury. | Lungo Mare Promenade, Opatija's Parks, Villa Angiolina, Church of St. Jacob, Café Wagner, Opatija's Beaches |
| Veprinac | A picturesque village located above Opatija, known for its beautiful views and tranquil settings, ideal for nature lovers and those seeking relaxation. | Church of St. Mary Magdalene, Natural hiking trails, Stunning viewpoints, Local wineries, Traditional Istrian cuisine |
| Kraljevica | A historic town near Rijeka with a delightful harbor and access to numerous beaches and islands, proving attractive to those looking for a nautical experience. | Kraljevica Castle, Marina Kraljevica, Beaches in the area, Mali Plavac Beach, Island hopping opportunities |
| Cidari | A lesser-known area offering beautiful natural scenery, perfect for outdoor enthusiasts and travelers seeking solitude away from the bustling city. | Nature trails, Local wildlife, Scenic viewpoints, River walks |
| Rijeka's Waterfront | The area by the sea in Rijeka, featuring beautiful views, promenades, and access to various marine activities, drawing visitors seeking leisure and relaxation. | Rijeka Port, Marine aquarium, Beaches, Harbor views, Outdoor cafes |
Understanding Airbnb License Requirements & STR Laws in Rijeka (2025)
While Rijeka, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rijeka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rijeka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rijekabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment Del Molo M
Entire Place • 1 bedroom
Black & White Apartment #1
Entire Place • N/A
5* Penthouse Sea View, 105 m2, free parking
Entire Place • 2 bedrooms
Nice apartment in Rijeka
Entire Place • 2 bedrooms
Awesome apartment in Rijeka with Wi-Fi
Entire Place • 3 bedrooms
Mannequin: Near the beach and pool, parking provided
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rijeka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rijeka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Molo Longo - Central Apartment | 63 | $409,356 | 448 | 4.55/5.0 |
| Asmira | 8 | $66,255 | 137 | 4.80/5.0 |
| Novasol | 2 | $46,825 | 2 | N/A/5.0 |
| Number 1 Apartments | 7 | $41,770 | 104 | 4.85/5.0 |
| Valentino | 1 | $38,953 | 49 | 5.00/5.0 |
| Luka | 1 | $36,765 | 20 | 4.95/5.0 |
| Host #154026976 | 2 | $31,327 | 0 | N/A/5.0 |
| Host #137511659 | 1 | $29,860 | 0 | N/A/5.0 |
| Ana | 1 | $28,737 | 57 | 4.96/5.0 |
| Goran | 1 | $26,837 | 92 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rijeka.
Dive Deeper: Advanced Rijeka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rijeka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRijeka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rijeka
- The Rijeka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 275 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rijeka, Apartment/Condo properties are the most common (92.7%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 2.2%) offer potential for unique stay experiences.
Rijeka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rijeka
- The dominant room capacity in Rijeka is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Rijeka, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rijeka.
Rijeka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rijeka
- The most common guest capacity trend in Rijeka vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rijeka STR market, accounting for 67.6% of listings.
- On average, properties in Rijeka are equipped to host 3.4 guests.
Rijeka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rijeka
- The most common availability pattern in Rijeka falls within the 271-366 days range, representing 75.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rijeka (47.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rijeka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
53.5% of total
2 Nights
48 listings
17.8% of total
3 Nights
32 listings
11.9% of total
4-6 Nights
14 listings
5.2% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
30 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rijeka is 1 Night, adopted by 53.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.3%) of the Rijeka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Rijeka, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.5% of Rijeka hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rijeka.
Rijeka Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
2.3% of total
Super Strict 60 Days
3 listings
1.4% of total
Flexible
35 listings
15.8% of total
Moderate
58 listings
26.2% of total
Firm
68 listings
30.8% of total
Strict
52 listings
23.5% of total
Cancellation Policy Insights for Rijeka
- The prevailing Airbnb cancellation policy trend in Rijeka is Firm, used by 30.8% of listings.
- A majority (54.3%) of hosts in Rijeka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.8% market standard in Rijeka.
- Regularly review your cancellation policy against competitors and market demand shifts in Rijeka.
Rijeka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rijeka
- The overall average booking lead time for vacation rentals in Rijeka is 35 days.
- Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Rijeka.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Rijeka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rijeka (2025)
Amenity Prevalence
Amenity Insights for Rijeka
- Essential amenities in Rijeka that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rijeka: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rijeka to stay competitive.
Rijeka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rijeka
- The typical guest profile for Airbnb in Rijeka consists of predominantly international visitors (96%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.5% of guests.
- Key international markets include Germany (17.8%) and United States (7.7%).
- Top languages spoken are English (40.3%) followed by German (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rijeka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 17 | $3,522 | $495.80 | 50% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,855 | $267.54 | 40% |
| Selina | 17 | $2,680 | $399.92 | 41% |
| Režanci | 26 | $2,670 | $511.75 | 39% |
| Rojnići | 13 | $2,596 | $238.38 | 45% |
| Crno | 16 | $2,492 | $352.82 | 40% |
| Stadl-Predlitz | 89 | $2,370 | $322.65 | 34% |
| Barat | 37 | $2,333 | $501.82 | 32% |
| Zemunik Gornji | 12 | $2,273 | $327.80 | 39% |
| Briševo | 18 | $2,220 | $324.84 | 39% |