Selce Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Selce in 2025? Explore comprehensive Airbnb analytics for Selce, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Selce, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 137 active listings.

Whether you're considering an Airbnb investment in Selce, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Selce Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Selce Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in Selce.
Occupancy Rate(?)
29.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,784
Typical annual income for an Airbnb listing in Selce. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-27.4%
Significant decrease (-27.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Selce.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Selce.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
137
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Selce (2025)

Understanding the monthly revenue variations for Airbnb listings in Selce is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Selce is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Selce across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,126+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,797 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $830 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $344, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Selce

Selce Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Selce STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Selce:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Selce

Average Daily Rate (ADR) Airbnb Trends in Selce (2025)

Effective short term rental pricing strategy in Selce involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Selce typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $85 per night.

Average Daily Rate (ADR) Trend by Month in Selce

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Airbnb Seasonality Analysis & Trends in Selce (2025)

Peak Season (July, August, September)
  • Revenue averages $2,081 per month
  • Occupancy rates average 37.3%
  • Daily rates average $179
Shoulder Season
  • Revenue averages $1,134 per month
  • Occupancy maintains around 24.7%
  • Daily rates hold near $169
Low Season (January, November, December)
  • Revenue drops to average $630 per month
  • Occupancy decreases to average 18.4%
  • Daily rates adjust to average $194

Seasonality Insights for Selce

  • The Airbnb seasonality in Selce shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Selce's highest earning potential, with monthly revenues capable of climbing to $2,724, occupancy reaching a high of 44.0%, and ADRs peaking at $200.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $396, occupancy could drop to 7.9%, and ADRs may adjust down to $134.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Selce.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Selce seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Selce (2025)

Exploring the top neighborhoods for short-term rentals in Selce? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Selce Beach
Selce Beach is known for its clear waters and beautiful pebbled shores, making it an ideal location for tourists seeking a relaxing getaway by the Adriatic Sea.
Selce Beach, Celestial Viewpoint, Nearby Crikvenica, Aquarium Crikvenica, Water sports activities, Restaurants and cafes along the promenade
Crikvenica
The charming town of Crikvenica is a short distance from Selce, popular for its sandy beaches, vibrant nightlife, and family-friendly attractions.
Crikvenica Beach, Aquarium Crikvenica, Vela Plaža Beach, Crikvenica Town Museum, Numerous waterfront restaurants, Festival events during summer
Dramalj
Dramalj offers stunning views and a more peaceful atmosphere, which attracts visitors looking for a quieter stay while still being close to the amenities of Crikvenica.
Dramalj Beach, Kacjak Beach, Local hiking trails, Beautiful coastal walkways, Family-friendly parks, Restaurants with sea views
Omisalj
Located on the island of Krk, Omisalj is steeped in history and offers visitors a blend of cultural heritage and beautiful beaches, ideal for an immersive experience.
Omisalj Old Town, Vela Plaža, Nearby natural parks, Water sports opportunities, Historic churches, Local markets
Novi Vinodolski
Novi Vinodolski is known for its historical sites and picturesque old town, making it a great spot for cultural tourism and family vacations.
Novi Vinodolski Beach, Church of Saint Philip and Jacob, Novi Vinodolski Castle, Local wine tastings, Festivals, Fishing and boating excursions
Vrbnik
On the island of Krk, Vrbnik is famous for its wine and stunning vineyards, attracting visitors who appreciate wine and scenic landscapes.
Vrbnik Wine Cellars, St. Mary’s Church, Views from the cliffs, Wine tasting tours, Local culinary experiences, Picturesque streets
Punat
Punat is known for its marina and water sports, appealing to those looking for active vacations on the water with options for sailing and diving.
Punat Bay, Košljun Island, Water sports facilities, Local beaches, Marina activities, Outdoor excursions
Baška
Baška is famous for its long pebble beach and natural beauty, drawing families and beachgoers looking for a perfect summer getaway.
Vela Plaža Beach, Baška Tablet, Hiking trails, Local restaurants and cafes, Cultural events, Water sports options

Understanding Airbnb License Requirements & STR Laws in Selce (2025)

While Selce, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Selce to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Selce (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Selcebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

MODERN POOL HOUSE LUNA

MODERN POOL HOUSE LUNA

Entire Place • 4 bedrooms

$33,288
Revenue
47.5%
Occupancy
$301.32
Daily Rate
POOL VILLA  CLOSE TO BEACH AND CENTER- AURORA

POOL VILLA CLOSE TO BEACH AND CENTER- AURORA

Entire Place • 4 bedrooms

$28,962
Revenue
52.7%
Occupancy
$468.30
Daily Rate
PRIVILEGE RESORTS Camping Villa with pools

PRIVILEGE RESORTS Camping Villa with pools

Entire Place • 2 bedrooms

$24,645
Revenue
33.2%
Occupancy
$299.25
Daily Rate
Apartment Hugo

Apartment Hugo

Entire Place • 3 bedrooms

$24,291
Revenue
59.9%
Occupancy
$213.03
Daily Rate
Summer home with a view

Summer home with a view

Entire Place • 4 bedrooms

$24,015
Revenue
41.5%
Occupancy
$242.13
Daily Rate
Premium Mobile Home Olive

Premium Mobile Home Olive

Entire Place • 2 bedrooms

$23,308
Revenue
41.1%
Occupancy
$214.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Selce (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Selce based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kristina2$62,250614.99/5.0
Ulli Travel22$55,831494.85/5.0
Jelena3$46,123934.89/5.0
Milena3$36,525654.94/5.0
Izidor2$32,586394.97/5.0
Matija2$31,26495.00/5.0
Suncica2$28,278554.47/5.0
Alpe2$27,44755.00/5.0
Marin Ante2$24,679174.96/5.0
Vedrana1$24,291214.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Selce.

Dive Deeper: Advanced Selce STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Selce. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Selce Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Selce

  • The Selce Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 137 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Selce, Apartment/Condo properties are the most common (68.6%), reflecting the local real estate landscape.
  • Houses represent a significant 26.3% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique, unique stays (combined 5.1%) offer potential for unique stay experiences.

Selce Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Selce

  • The dominant room capacity in Selce is 2 bedrooms listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 65.7% of the active Airbnb listings in Selce, indicating a high concentration in these sizes.
  • A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Selce.

Selce Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Selce

  • The most common guest capacity trend in Selce vacation rentals is listings accommodating 4 guests (23.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Selce STR market, accounting for 41.6% of listings.
  • 27.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Selce.
  • On average, properties in Selce are equipped to host 4.4 guests.

Selce Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Selce

  • The most common availability pattern in Selce falls within the 271-366 days range, representing 89.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 99.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Selce (67.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 0.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Selce Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.2%)

1 Night

25 listings

18.2% of total

2 Nights (2.9%)

2 Nights

4 listings

2.9% of total

3 Nights (9.5%)

3 Nights

13 listings

9.5% of total

4-6 Nights (27%)

4-6 Nights

37 listings

27% of total

7-29 Nights (14.6%)

7-29 Nights

20 listings

14.6% of total

30+ Nights (27.7%)

30+ Nights

38 listings

27.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Selce is 30+ Nights, adopted by 27.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (27.7%) caters to monthly stays (30+ nights) in Selce, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 27.7% of Selce hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Selce.

Selce Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

5 listings

3.7% of total

Super Strict 60 Days

6 listings

4.4% of total

Flexible (11.8%)

Flexible

16 listings

11.8% of total

Moderate (8.1%)

Moderate

11 listings

8.1% of total

Firm (22.1%)

Firm

30 listings

22.1% of total

Strict (50%)

Strict

68 listings

50% of total

Cancellation Policy Insights for Selce

  • The prevailing Airbnb cancellation policy trend in Selce is Strict, used by 50% of listings.
  • A majority (72.1%) of hosts in Selce utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 50% market standard in Selce.
  • With 50% using Strict terms, this is a viable option in Selce, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Selce.

Selce STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Selce

  • The overall average booking lead time for vacation rentals in Selce is 56 days.
  • Guests book furthest in advance for stays during August (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Selce.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
  • Monitor your own booking lead times against these Selce averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Selce (2025)

Amenity Prevalence

Amenity Insights for Selce

  • Essential amenities in Selce that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Selce: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Selce to stay competitive.

Selce Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Selce

  • The typical guest profile for Airbnb in Selce consists of predominantly international visitors (95%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 5.3% of guests.
  • Key international markets include Germany (38.7%) and Austria (13.3%).
  • Top languages spoken are English (40.2%) followed by German (26.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Austria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Selce Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Poljica Brig16$4,026$515.4947%
Briševo14$2,988$352.0040%
Zemunik Gornji11$2,758$387.2048%
Sveti Bartul15$2,648$384.3443%
Bad Sankt Leonhard im Lavanttal35$2,564$285.8837%
Zagore12$2,495$351.8937%
Šivati11$2,488$374.0840%
Stadl-Predlitz99$2,475$319.9933%
Režanci20$2,417$452.1537%
Crno17$2,416$519.5133%

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