Opatija Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorsko-goranska županija, Croatia
Is Airbnb profitable in Opatija in 2025? Explore comprehensive Airbnb analytics for Opatija, Primorsko-goranska županija, Croatia to uncover income potential. This 2025 STR market report for Opatija, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Opatija, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Opatija Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Opatija Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Opatija (2025)
Understanding the monthly revenue variations for Airbnb listings in Opatija is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Opatija is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Opatija across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,767+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,061, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Opatija
Opatija Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Opatija STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Opatija:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Opatija
Average Daily Rate (ADR) Airbnb Trends in Opatija (2025)
Effective short term rental pricing strategy in Opatija involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Opatija typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $706+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Opatija
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Airbnb Seasonality Analysis & Trends in Opatija (2025)
Peak Season (August, July, June)
- Revenue averages $5,497 per month
- Occupancy rates average 55.4%
- Daily rates average $308
Shoulder Season
- Revenue averages $1,036 per month
- Occupancy maintains around 14.5%
- Daily rates hold near $261
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $297
Seasonality Insights for Opatija
- The Airbnb seasonality in Opatija shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Opatija's highest earning potential, with monthly revenues capable of climbing to $6,410, occupancy reaching a high of 65.2%, and ADRs peaking at $345.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Opatija.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Opatija seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Opatija (2025)
Exploring the top neighborhoods for short-term rentals in Opatija? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lungomare | A picturesque promenade along the coast, popular with tourists for walking, cycling, and enjoying the stunning sea views. It's ideal for those looking for seaside relaxation and nearby attractions. | Opatija's coastline, Maiden with the Seagull statue, parks and cafes along the promenade, beach access, viewpoints overlooking Kvarner Bay |
| Volosko | A charming old fishing village adjacent to Opatija, known for its narrow streets and local seafood restaurants. It offers a cozy atmosphere for those who appreciate local culture and culinary experiences. | St. James Church, Fishermen's Port, pebble beaches, seafood restaurants, art galleries |
| Centar Opatija | The lively center of Opatija, rich in historic architecture and cultural events. Great for visitors looking for a vibrant atmosphere with easy access to shopping, dining, and entertainment. | Villa Angiolina, Opatija Open Air Theatre, shops and boutiques, cultural festivals, local markets |
| Ičići | A tranquil spot close to Opatija, known for its beaches and marina. Ideal for families and guests seeking a quieter stay but still close to the liveliness of Opatija. | Ičići Beach, Marina Ičići, water sports activities, local cafes, strolls along the coast |
| Mali Lošinj | A nearby island destination perfect for nature lovers and those looking to escape the tourist crowds. It's known for its lush vegetation and clean beaches, making it appealing for eco-tourism. | Cikat Lagoon, Lighthouse Vela Sestrica, natural parks, diving spots, wild beaches |
| Lovran | A charming coastal town just north of Opatija, famous for its historic old town and access to the Učka Nature Park. It's ideal for visitors who wish to explore nature and local culture. | Lovran's old town, Medveja Beach, Učka Nature Park hiking trails, local olive oil producers, festivals throughout the year |
| Rijeka | The principal city of the Primorsko-Goranska County, offering a mix of urban life, cultural events, and proximity to Opatija. It’s perfect for guests who want a more city-like experience while being near the coast. | Trsat Castle, Korzo street, Cultural Summer Festival, local markets, museums |
| Kvarner Bay | This entire bay area offers several small coastal towns and villages. It's a diverse region with beautiful beaches, mountain hikes, and rich cultural heritage, appealing to a wide audience of tourists. | Beaches in Crikvenica, hiking in Učka, historic towns, fine dining experiences, island hopping |
Understanding Airbnb License Requirements & STR Laws in Opatija (2025)
While Opatija, Primorsko-goranska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Opatija to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Opatija (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Opatijabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Tramontana - Sophisticated Luxury in Opatija
Entire Place • 4 bedrooms
Villa Palazzo Blue by Villas Guide
Entire Place • 2 bedrooms
Villa Mistral Opatija five star exclusive retreat
Entire Place • 5 bedrooms
Mare Sano Resort by Interhome
Entire Place • 3 bedrooms
Mare Sano Resort by Interhome
Entire Place • 1 bedroom
Mare Sano Resort by Interhome
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Opatija (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Opatija based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marko | 3 | $134,141 | 5 | Not Rated |
| Thomas - Interhome | 3 | $85,968 | 11 | 5.00/5.0 |
| Villas Guide | 1 | $58,258 | 1 | Not Rated |
| Ananke | 4 | $39,444 | 9 | 5.00/5.0 |
| Sunny Vacation | 1 | $20,111 | 2 | Not Rated |
| Rebecca | 1 | $19,188 | 2 | Not Rated |
| Monika | 1 | $18,072 | 9 | 4.67/5.0 |
| Isak | 1 | $15,864 | 7 | 5.00/5.0 |
| Slađana | 1 | $8,028 | 1 | Not Rated |
| Ružica | 1 | $5,265 | 8 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Opatija.
Dive Deeper: Advanced Opatija STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Opatija. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOpatija Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Opatija
- The Opatija Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Opatija, Apartment/Condo properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
Opatija Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Opatija
- The dominant room capacity in Opatija is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Opatija, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Opatija.
Opatija Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Opatija
- The most common guest capacity trend in Opatija vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Opatija STR market, accounting for 44.4% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Opatija.
- On average, properties in Opatija are equipped to host 4.8 guests.
Opatija Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Opatija
- The most common availability pattern in Opatija falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Opatija (83.3%), reflecting common guest stay durations or potential owner blocking patterns.
Opatija Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
2 listings
11.1% of total
4-6 Nights
4 listings
22.2% of total
30+ Nights
12 listings
66.7% of total
Key Insights
- The most prevalent minimum stay requirement in Opatija is 30+ Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (66.7%) caters to monthly stays (30+ nights) in Opatija, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 66.7% of Opatija hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 66.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Opatija.
Opatija Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
11.1% of total
Flexible
2 listings
11.1% of total
Moderate
2 listings
11.1% of total
Firm
12 listings
66.7% of total
Cancellation Policy Insights for Opatija
- The prevailing Airbnb cancellation policy trend in Opatija is Firm, used by 66.7% of listings.
- A majority (66.7%) of hosts in Opatija utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 66.7% market standard in Opatija.
- Regularly review your cancellation policy against competitors and market demand shifts in Opatija.
Opatija STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Opatija
- The overall average booking lead time for vacation rentals in Opatija is 26 days.
- Guests book furthest in advance for stays during November (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Opatija.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Opatija averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Opatija (2025)
Amenity Prevalence
Amenity Insights for Opatija
- Essential amenities in Opatija that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Opatija: Wifi, TV.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Opatija to stay competitive.
Opatija Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Opatija
- The typical guest profile for Airbnb in Opatija consists of predominantly international visitors (100%), with top international origins including Hungary, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (25%) and Hungary (20%).
- Top languages spoken are English (50%) followed by German (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hungary.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Opatija Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,087 | $519.99 | 50% |
| Zemunik Gornji | 12 | $3,472 | $328.70 | 48% |
| Murvica | 31 | $2,919 | $387.59 | 41% |
| Briševo | 15 | $2,845 | $346.67 | 43% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,741 | $298.15 | 36% |
| Stadl-Predlitz | 98 | $2,625 | $351.68 | 33% |
| Sveti Bartul | 19 | $2,620 | $354.46 | 41% |
| Crno | 17 | $2,602 | $540.03 | 31% |
| Nova Vas - Villanova | 17 | $2,585 | $341.55 | 34% |
| Zagore | 13 | $2,552 | $440.03 | 31% |