Promajna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Split-Dalmatia County, Croatia
Is Airbnb profitable in Promajna in 2025? Explore comprehensive Airbnb analytics for Promajna, Split-Dalmatia County, Croatia to uncover income potential. This 2025 STR market report for Promajna, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Promajna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Promajna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Promajna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Promajna (2025)
Understanding the monthly revenue variations for Airbnb listings in Promajna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Promajna is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Promajna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $673 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $298, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Promajna
Promajna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Promajna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Promajna:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Promajna
Average Daily Rate (ADR) Airbnb Trends in Promajna (2025)
Effective short term rental pricing strategy in Promajna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Promajna typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Promajna
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Airbnb Seasonality Analysis & Trends in Promajna (2025)
Peak Season (January, August, July)
- Revenue averages $1,875 per month
- Occupancy rates average 32.3%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,025 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $160
Low Season (September, October, November)
- Revenue drops to average $648 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $146
Seasonality Insights for Promajna
- The Airbnb seasonality in Promajna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Promajna's highest earning potential, with monthly revenues capable of climbing to $2,167, occupancy reaching a high of 69.2%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $615, occupancy could drop to 12.9%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Promajna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Promajna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Promajna (2025)
Exploring the top neighborhoods for short-term rentals in Promajna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Promajna Beach | A serene seaside location with stunning views of the Adriatic Sea, ideal for guests seeking tranquility and natural beauty. | Promajna Beach, Scenic Promenade, Nearby Biokovo Nature Park, Local seafood restaurants, Water sports activities |
| Makarska Riviera | Known for its beautiful coastline, the Makarska Riviera is a top destination for beach lovers, offering numerous restaurants and nightlife options. | Makarska Beach, Main Square, Café and Bar Scene, Marble Monument, Biokovo Mountain Trails |
| Baska Voda | A charming village with beautiful pebble beaches, perfect for families and those looking to unwind by the sea. | Baska Voda Beach, Promenade, Historical Museum, Local markets, Water activities like snorkeling |
| Brela | Famous for its stunning beaches and crystal-clear waters, Brela attracts visitors seeking relaxation and natural beauty. | Punta Rata Beach, Brela Stone, Hiking trails, Cafes with seaside views, Water sports opportunities |
| Tucepi | A picturesque village known for its long sandy beaches and family-friendly atmosphere, ideal for vacationers of all ages. | Tucepi Beach, Harbour, Local taverns, Walking paths along the coastline, Water sports |
| St. Peter Lighthouse | An iconic landmark offering breathtaking views of the Adriatic, drawing tourists interested in scenic landscapes and photography. | St. Peter Lighthouse, Scenic viewpoints, Photography opportunities, Nearby beaches, Local picnic spots |
| Podgora | A tranquil village with a rich history, great for families and couples looking for a peaceful holiday. | Podgora Beach, Historical sites, Coastal promenade, Local cuisine, Fishing opportunities |
| Grubine | A small village known for its authentic Croatian charm, perfect for guests looking to experience local culture away from the busy tourist areas. | Local vineyards, Traditional architecture, Small local markets, Cultural experiences, Hiking trails nearby |
Understanding Airbnb License Requirements & STR Laws in Promajna (2025)
While Promajna, Split-Dalmatia County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Promajna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Promajna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Promajnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
White**** idyll-3 bedrooms-3 bathrooms-near beach
Entire Place • 3 bedrooms
Luxury Villa Delight I Promajna-Pool,Jacuzzi,Sauna
Entire Place • 4 bedrooms
Cozy apt, terrace (No10)
Entire Place • 1 bedroom
Apartman 4+2
Entire Place • 2 bedrooms
Mali Paradise: Limun with sea view & large balcony
Entire Place • 1 bedroom
TOP 9 - Promajna Makarska Riviera
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Promajna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Promajna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabrijela | 7 | $60,393 | 125 | 4.47/5.0 |
| Dubravka | 3 | $18,324 | 51 | 4.79/5.0 |
| Orgon Tourist Agency | 1 | $17,582 | 1 | Not Rated |
| Diana | 3 | $12,726 | 25 | 5.00/5.0 |
| Maja | 2 | $12,165 | 19 | 4.67/5.0 |
| Branka | 6 | $10,272 | 9 | 3.67/5.0 |
| Dora | 2 | $9,621 | 18 | 4.67/5.0 |
| Ana | 2 | $9,616 | 3 | Not Rated |
| Makarska Exklusiv | 2 | $8,497 | 4 | 5.00/5.0 |
| Ivan | 2 | $8,382 | 19 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Promajna.
Dive Deeper: Advanced Promajna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Promajna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPromajna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Promajna
- The Promajna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Promajna, Apartment/Condo properties are the most common (84.5%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 5.1%) offer potential for unique stay experiences.
Promajna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Promajna
- The dominant room capacity in Promajna is 1 bedroom listings, making up 53.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in Promajna, indicating a high concentration in these sizes.
- With over half the market (53.4%) consisting of studios or 1-bedroom units, Promajna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Promajna.
Promajna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Promajna
- The most common guest capacity trend in Promajna vacation rentals is listings accommodating 4 guests (32.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Promajna STR market, accounting for 53.5% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Promajna.
- On average, properties in Promajna are equipped to host 3.8 guests.
Promajna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Promajna
- The most common availability pattern in Promajna falls within the 271-366 days range, representing 89.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Promajna (72.4%), reflecting common guest stay durations or potential owner blocking patterns.
Promajna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
6.9% of total
2 Nights
2 listings
3.4% of total
3 Nights
3 listings
5.2% of total
4-6 Nights
20 listings
34.5% of total
7-29 Nights
12 listings
20.7% of total
30+ Nights
17 listings
29.3% of total
Key Insights
- The most prevalent minimum stay requirement in Promajna is 4-6 Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (29.3%) caters to monthly stays (30+ nights) in Promajna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34.5% of Promajna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Promajna.
Promajna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
5.2% of total
Flexible
1 listings
1.7% of total
Moderate
5 listings
8.6% of total
Firm
14 listings
24.1% of total
Strict
35 listings
60.3% of total
Cancellation Policy Insights for Promajna
- The prevailing Airbnb cancellation policy trend in Promajna is Strict, used by 60.3% of listings.
- A majority (84.4%) of hosts in Promajna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 60.3% market standard in Promajna.
- With 60.3% using Strict terms, this is a viable option in Promajna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Promajna.
Promajna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Promajna
- The overall average booking lead time for vacation rentals in Promajna is 67 days.
- Guests book furthest in advance for stays during October (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (84 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Promajna.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Promajna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Promajna (2025)
Amenity Prevalence
Amenity Insights for Promajna
- Essential amenities in Promajna that guests expect include: Wifi, TV, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Promajna: Wifi, TV, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Promajna to stay competitive.
Promajna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Promajna
- The typical guest profile for Airbnb in Promajna consists of predominantly international visitors (88%), with top international origins including Croatia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.5% of guests.
- Key international markets include Austria (12.5%) and Croatia (12.5%).
- Top languages spoken are English (31%) followed by German (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Croatia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Promajna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,176 | $531.43 | 50% |
| Zemunik Gornji | 12 | $3,566 | $330.59 | 51% |
| Općina Klis | 92 | $3,303 | $356.10 | 48% |
| Grubine | 30 | $3,278 | $422.64 | 46% |
| Srinjine | 39 | $3,121 | $366.19 | 46% |
| Strožanac Gornji | 38 | $3,089 | $397.40 | 43% |
| Gornje Sitno | 13 | $2,963 | $381.58 | 49% |
| Briševo | 15 | $2,886 | $347.01 | 43% |
| Murvica | 28 | $2,850 | $381.94 | 42% |
| Gornja Podstrana | 43 | $2,729 | $341.98 | 47% |