Split Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Split-Dalmatia County, Croatia
Is Airbnb profitable in Split in 2025? Explore comprehensive Airbnb analytics for Split, Split-Dalmatia County, Croatia to uncover income potential. This 2025 STR market report for Split, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 5,016 active listings.
Whether you're considering an Airbnb investment in Split, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Split Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Split Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Split (2025)
Understanding the monthly revenue variations for Airbnb listings in Split is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Split is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Split across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,838+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,429 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,482 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $805, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Split
Split Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Split STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Split:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Split
Average Daily Rate (ADR) Airbnb Trends in Split (2025)
Effective short term rental pricing strategy in Split involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Split typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Split
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Airbnb Seasonality Analysis & Trends in Split (2025)
Peak Season (July, August, June)
- Revenue averages $3,535 per month
- Occupancy rates average 61.2%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,774 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $727 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $146
Seasonality Insights for Split
- The Airbnb seasonality in Split shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Split's highest earning potential, with monthly revenues capable of climbing to $3,852, occupancy reaching a high of 66.4%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $703, occupancy could drop to 20.9%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Split.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Split seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Split (2025)
Exploring the top neighborhoods for short-term rentals in Split? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming historic center with narrow streets, ancient architecture, and stunning views. Ideal for tourists seeking cultural experiences and proximity to attractions. | Diocletian's Palace, Riva Promenade, Saint Domnius Cathedral, Peristyle Square, Fruit Square |
| Bačvice | Popular beach area known for its sandy shores and lively atmosphere. Great for tourists looking for sun, sea, and nightlife. | Bačvice Beach, Jadran Beach, Beach bars, Walking paths, Water sports activities |
| Marjan Hill | A beautiful natural park and protected forest area providing stunning views of the city and the sea. Attracts nature lovers and those looking for outdoor activities. | Marjan Hill trails, Viewpoints, Pine forests, Beaches around Marjan, Old church of St. Nicholas |
| Znjan | A rapidly developing neighborhood with modern amenities and beautiful beaches. Suitable for families and those seeking a quieter environment close to the sea. | Znjan Beach, Promenade, Local restaurants, Family-friendly parks, Water sports |
| Split Harbor | Vibrant area filled with cafes, bars, and restaurants, offering a lively atmosphere and easy access to boat trips. Ideal for tourists who enjoy social scenes. | Split Marina, Ferry terminal, Cafes and restaurants, People-watching spots, Events and festivals |
| Vranjic | A peaceful residential area near the coast, known for its local charm and beautiful views. Perfect for guests wanting a quiet retreat close to the city. | Vranjic beach, Scenic views, Local shops, Quiet streets, Parks |
| Meje | An upscale residential area mainly known for its elegant villas and proximity to the beach. Appeals to guests looking for luxurious accommodations. | Meje Beach, Promenade along the coast, Private villas, Quiet parks, Local restaurants |
| Poljud | Home to the Poljud Stadium and surrounded by greenery, this area attracts sports enthusiasts and offers a lively community atmosphere. | Poljud Stadium, Green parks, Cafes, Local events, Accessible to city center |
Understanding Airbnb License Requirements & STR Laws in Split (2025)
While Split, Split-Dalmatia County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Split to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Split (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Splitbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning home in Split with house sea view
Entire Place • 5 bedrooms
Stunning home in Split with outdoor swimming pool
Entire Place • 4 bedrooms
Entire Villa in Middle of old town -Hotel comfort
Entire Place • 9 bedrooms
Villa Marnano Split-84 m2 pool, jacuzzi, sea view
Entire Place • 4 bedrooms
Lovely home in Split with jacuzzi
Entire Place • 4 bedrooms
Villa Maestral Split, with private pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Split (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Split based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Semper Cons | 40 | $884,472 | 1487 | 4.69/5.0 |
| Boris | 44 | $852,456 | 437 | 3.46/5.0 |
| Žarko | 8 | $483,950 | 938 | 4.95/5.0 |
| Toni | 31 | $468,179 | 1114 | 3.21/5.0 |
| Joško | 11 | $424,040 | 575 | 4.94/5.0 |
| Linda | 21 | $390,053 | 1176 | 4.66/5.0 |
| Golden Leaf | 25 | $387,878 | 110 | 1.50/5.0 |
| Maggie | 11 | $383,310 | 1124 | 4.86/5.0 |
| Adriagate | 20 | $341,426 | 325 | 4.48/5.0 |
| Novasol | 1 | $301,427 | 7 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Split.
Dive Deeper: Advanced Split STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Split. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSplit Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Split
- The Split Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 5,016 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Split, Apartment/Condo properties are the most common (87.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Split Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Split
- The dominant room capacity in Split is 1 bedroom listings, making up 50.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.9% of the active Airbnb listings in Split, indicating a high concentration in these sizes.
- With over half the market (50.1%) consisting of studios or 1-bedroom units, Split is particularly well-suited for individuals or couples.
Split Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Split
- The most common guest capacity trend in Split vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Split STR market, accounting for 61.3% of listings.
- 13.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Split.
- On average, properties in Split are equipped to host 3.4 guests.
Split Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Split
- The most common availability pattern in Split falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Split (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Split Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
897 listings
18.5% of total
2 Nights
1342 listings
27.7% of total
3 Nights
1378 listings
28.5% of total
4-6 Nights
604 listings
12.5% of total
7-29 Nights
166 listings
3.4% of total
30+ Nights
452 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Split is 3 Nights, adopted by 28.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.5% of Split hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Split.
Split Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
0.3% of total
Super Strict 60 Days
12 listings
0.3% of total
Flexible
593 listings
13.1% of total
Moderate
1310 listings
29% of total
Firm
981 listings
21.7% of total
Strict
1605 listings
35.6% of total
Cancellation Policy Insights for Split
- The prevailing Airbnb cancellation policy trend in Split is Strict, used by 35.6% of listings.
- A majority (57.3%) of hosts in Split utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.6% market standard in Split.
- With 35.6% using Strict terms, this is a viable option in Split, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Split.
Split STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Split
- The overall average booking lead time for vacation rentals in Split is 64 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Split.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Split averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Split (2025)
Amenity Prevalence
Amenity Insights for Split
- Essential amenities in Split that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Split: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Split to stay competitive.
Split Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Split
- The typical guest profile for Airbnb in Split consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.7% of guests.
- Key international markets include United States (21.9%) and United Kingdom (19.8%).
- Top languages spoken are English (49.9%) followed by French (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Split Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grubine | 26 | $2,814 | $358.61 | 47% |
| Majkovi | 18 | $2,765 | $316.09 | 48% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |