Gornja Podstrana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Gornja Podstrana in 2025? Explore comprehensive Airbnb analytics for Gornja Podstrana, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Gornja Podstrana, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 41 active listings.

Whether you're considering an Airbnb investment in Gornja Podstrana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gornja Podstrana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gornja Podstrana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$314
The average rental revenue earned for an occupied room per day in Gornja Podstrana.
Occupancy Rate(?)
47.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,749
Typical annual income for an Airbnb listing in Gornja Podstrana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.7%
Slight decrease (-0.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Gornja Podstrana.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Gornja Podstrana.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
41
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gornja Podstrana (2025)

Understanding the monthly revenue variations for Airbnb listings in Gornja Podstrana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gornja Podstrana is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gornja Podstrana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,569+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,429 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,086 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,616, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gornja Podstrana

Gornja Podstrana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gornja Podstrana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gornja Podstrana:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gornja Podstrana

Average Daily Rate (ADR) Airbnb Trends in Gornja Podstrana (2025)

Effective short term rental pricing strategy in Gornja Podstrana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gornja Podstrana typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $652+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $425 or more.
  • Typical properties (Median) charge around $250 per night.
  • Entry-level properties (Bottom 25%) earn around $138 per night.

Average Daily Rate (ADR) Trend by Month in Gornja Podstrana

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Airbnb Seasonality Analysis & Trends in Gornja Podstrana (2025)

Peak Season (August, July, May)
  • Revenue averages $6,090 per month
  • Occupancy rates average 58.2%
  • Daily rates average $365
Shoulder Season
  • Revenue averages $4,112 per month
  • Occupancy maintains around 42.6%
  • Daily rates hold near $306
Low Season (January, February, December)
  • Revenue drops to average $1,347 per month
  • Occupancy decreases to average 14.7%
  • Daily rates adjust to average $308

Seasonality Insights for Gornja Podstrana

  • The Airbnb seasonality in Gornja Podstrana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gornja Podstrana's highest earning potential, with monthly revenues capable of climbing to $6,701, occupancy reaching a high of 63.5%, and ADRs peaking at $402.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $991, occupancy could drop to 7.1%, and ADRs may adjust down to $281.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gornja Podstrana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gornja Podstrana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gornja Podstrana (2025)

Exploring the top neighborhoods for short-term rentals in Gornja Podstrana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gornja Podstrana
A serene suburb close to Split, known for its picturesque views of the Adriatic Sea and proximity to both beaches and hiking trails. Ideal for families and nature lovers seeking a peaceful getaway.
Beaches of Podstrana, Strozanac Port, Villa Dalmacija, Nearby Split City, Mejaši Beach, Hiking Trails to Mosor
Split Old Town
The historic center of Split, home to Diocletian's Palace, shops, and vibrant cafés. A must-visit for anyone looking to soak up culture and history, making it a hotspot for tourists.
Diocletian's Palace, The Riva, Split Market, Cathedral of Saint Domnius, Marjan Hill
Omis
A charming town located nearby, known for its beautiful beaches and adventure sports like rafting and climbing. Perfect for more active and adventurous tourists.
Omis Beach, Cetina River, Fortica Fortress, Canyoning, Rafting Tours
Marjan Hill
A nature park adjacent to Split, ideal for outdoor activities and relaxation. Attracts those who enjoy hiking, biking, and stunning views over the city and sea.
Marjan Hill Trails, Views of Split, Beaches on Marjan, Nature Walks, Pine Forests
Trogir
A UNESCO World Heritage Site with medieval architecture and a beautiful promenade. Close enough to Split, yet offers a unique blend of history and coastal charm.
Trogir Cathedral, Kamerlengo Fortress, Trogir Waterfront, Historical Old Town, Cultural Events
Podstrana Beaches
Known for its tranquil beaches and family-friendly atmosphere, Podstrana attracts visitors looking for a relaxing seaside experience just minutes from Split.
Podstrana Beach, Water Sports, Local Bars, Beachfront Dining, Seaside Promenade
Stobrec
A picturesque coastal village that is part of Split, offering beautiful beaches and a laid-back environment ideal for family vacations and relaxation.
Stobrec Beach, Old Stobrec Village, Waterfront Restaurants, Nearby Split
Kaštela
A series of seven coastal towns that offer a mix of history, beautiful beaches, and local charm. Great for families and those looking to explore the region's rich heritage.
Kaštela Beaches, Historical Sites, Local Vineyards, Cultural Heritage, Natural Parks

Understanding Airbnb License Requirements & STR Laws in Gornja Podstrana (2025)

While Gornja Podstrana, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gornja Podstrana to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gornja Podstrana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gornja Podstranabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Villa Cosmopolitan with Pool

Luxury Villa Cosmopolitan with Pool

Entire Place • 4 bedrooms

$114,816
Revenue
56.4%
Occupancy
$662.53
Daily Rate
Villa The View

Villa The View

Entire Place • 3 bedrooms

$80,995
Revenue
62.7%
Occupancy
$422.34
Daily Rate
Old Stone House GP

Old Stone House GP

Entire Place • 2 bedrooms

$73,296
Revenue
74.4%
Occupancy
$433.52
Daily Rate
Villa La Residenza

Villa La Residenza

Entire Place • 4 bedrooms

$67,936
Revenue
48.1%
Occupancy
$632.73
Daily Rate
Villa with pool near Split & breathtaking view!

Villa with pool near Split & breathtaking view!

Entire Place • 3 bedrooms

$58,996
Revenue
71.8%
Occupancy
$303.72
Daily Rate
Astonishing villa Blue Horizon w heated pool

Astonishing villa Blue Horizon w heated pool

Entire Place • 4 bedrooms

$53,622
Revenue
41.3%
Occupancy
$463.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gornja Podstrana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gornja Podstrana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Darijo - VIP Holiday Booker1$114,81685.00/5.0
Sanja Podstrana Property1$80,995874.94/5.0
Petar And Nina1$73,296294.97/5.0
Marina1$67,936175.00/5.0
Kristel1$58,996674.94/5.0
Luka1$53,62255.00/5.0
Marijana1$48,753584.98/5.0
Vinko1$46,084205.00/5.0
Petar2$45,218525.00/5.0
Ivana1$43,928684.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gornja Podstrana.

Dive Deeper: Advanced Gornja Podstrana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gornja Podstrana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gornja Podstrana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gornja Podstrana

  • The Gornja Podstrana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 41 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gornja Podstrana, House properties are the most common (68.3%), reflecting the local real estate landscape.
  • Houses represent a significant 68.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 4.8%) offer potential for unique stay experiences.

Gornja Podstrana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gornja Podstrana

  • The dominant room capacity in Gornja Podstrana is 3 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 53.7% of the active Airbnb listings in Gornja Podstrana, indicating a high concentration in these sizes.
  • A significant 51.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gornja Podstrana.

Gornja Podstrana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gornja Podstrana

  • The most common guest capacity trend in Gornja Podstrana vacation rentals is listings accommodating 8+ guests (31.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Gornja Podstrana STR market, accounting for 51.2% of listings.
  • 58.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gornja Podstrana.
  • On average, properties in Gornja Podstrana are equipped to host 5.8 guests.

Gornja Podstrana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gornja Podstrana

  • The most common availability pattern in Gornja Podstrana falls within the 271-366 days range, representing 63.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Gornja Podstrana (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gornja Podstrana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.4%)

1 Night

2 listings

5.4% of total

2 Nights (5.4%)

2 Nights

2 listings

5.4% of total

3 Nights (16.2%)

3 Nights

6 listings

16.2% of total

4-6 Nights (48.6%)

4-6 Nights

18 listings

48.6% of total

7-29 Nights (10.8%)

7-29 Nights

4 listings

10.8% of total

30+ Nights (13.5%)

30+ Nights

5 listings

13.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Gornja Podstrana is 4-6 Nights, adopted by 48.6% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (10.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (13.5%) caters to monthly stays (30+ nights) in Gornja Podstrana, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 48.6% of Gornja Podstrana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gornja Podstrana.

Gornja Podstrana Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (12.2%)

Super Strict 60 Days

5 listings

12.2% of total

Super Strict 30 Days

2 listings

4.9% of total

Flexible (7.3%)

Flexible

3 listings

7.3% of total

Moderate

2 listings

4.9% of total

Firm (24.4%)

Firm

10 listings

24.4% of total

Strict (46.3%)

Strict

19 listings

46.3% of total

Cancellation Policy Insights for Gornja Podstrana

  • The prevailing Airbnb cancellation policy trend in Gornja Podstrana is Strict, used by 46.3% of listings.
  • A majority (70.7%) of hosts in Gornja Podstrana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.3% market standard in Gornja Podstrana.
  • With 46.3% using Strict terms, this is a viable option in Gornja Podstrana, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gornja Podstrana.

Gornja Podstrana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gornja Podstrana

  • The overall average booking lead time for vacation rentals in Gornja Podstrana is 80 days.
  • Guests book furthest in advance for stays during February (average 135 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Gornja Podstrana.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
  • Monitor your own booking lead times against these Gornja Podstrana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gornja Podstrana (2025)

Amenity data is currently unavailable for Gornja Podstrana.

Gornja Podstrana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gornja Podstrana

  • The typical guest profile for Airbnb in Gornja Podstrana consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 0.0% of guests.
  • Key international markets include Germany (20.8%) and France (19.2%).
  • Top languages spoken are English (41.5%) followed by German (18.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gornja Podstrana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Poljica Brig16$4,286$517.1948%
Briševo12$3,368$360.0644%
Strožanac Gornji41$3,108$384.8445%
Srinjine36$2,918$364.0248%
Gornje Sitno11$2,761$341.7151%
Grubine29$2,650$358.2850%
Zemunik Gornji10$2,650$397.7841%
Općina Klis93$2,631$315.7552%
Dugopolje25$2,532$343.9847%
Murvica29$2,406$327.9446%

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