Hvar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Hvar in 2025? Explore comprehensive Airbnb analytics for Hvar, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Hvar, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Hvar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hvar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hvar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hvar (2025)
Understanding the monthly revenue variations for Airbnb listings in Hvar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hvar is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hvar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,520+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,340 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,711 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,421, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hvar
Hvar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hvar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hvar:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hvar
Average Daily Rate (ADR) Airbnb Trends in Hvar (2025)
Effective short term rental pricing strategy in Hvar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hvar typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $493+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Hvar
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Airbnb Seasonality Analysis & Trends in Hvar (2025)
Peak Season (July, August, June)
- Revenue averages $5,651 per month
- Occupancy rates average 59.9%
- Daily rates average $288
Shoulder Season
- Revenue averages $1,608 per month
- Occupancy maintains around 22.0%
- Daily rates hold near $242
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $238
Seasonality Insights for Hvar
- The Airbnb seasonality in Hvar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hvar's highest earning potential, with monthly revenues capable of climbing to $6,649, occupancy reaching a high of 64.1%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $234.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hvar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hvar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hvar (2025)
Exploring the top neighborhoods for short-term rentals in Hvar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hvar Town | The vibrant heart of Hvar, known for its stunning architecture, bustling nightlife, and beautiful waterfront. It's a hotspot for tourists looking for dining, nightlife, and access to nearby islands. | St. Stephen's Cathedral, Hvar Fortress, Hvar's Plaza, Pakleni Islands, Hvar Town Theatre, Carpe Diem Bar |
| Stari Grad | A picturesque town with rich history and charming streets, it offers a more laid-back atmosphere compared to Hvar Town, appealing to families and couples looking for relaxation and culture. | Stari Grad Plain, Tvrdalj Castle, St. Stephen's Church, Hvar Heritage Museum, Basilica of St. Mary |
| Jelsa | Known for its natural beauty and tranquility, Jelsa is perfect for those seeking a peaceful retreat while having access to beautiful beaches and hiking trails. | Jelsa Harbor, Riva Jelsa, Wine tasting tours, Dalmatian architecture, Vineyards and olive groves |
| Vrboska | Often referred to as 'Little Venice', this charming village features canals and a serene atmosphere. Ideal for visitors seeking a unique and quiet experience. | Church of St. Mary, Vrboska Channel, The Fishermen's Museum, Nearby beaches, Tranquil ambiance |
| Malfa | A small and charming village known for its pristine beaches and secluded nature. Great for those looking to escape the busier tourist areas. | Malfa Beach, Olive groves, Scenic viewpoints, Cycling trails, Nature walks |
| Sveti Ivan | An emerging location with beautiful coastline and great local restaurants, perfect for visitors who want a blend of beach life and local culture. | Beach Sveti Ivan, Hiking trails, Local cuisine, Sea kayaking, Fishing spots |
| Dubovica | A small, idyllic cove that is great for swimming and relaxing, ideal for those wishing to escape to a tranquil setting, yet still close to Hvar's attractions. | Dubovica Beach, Secluded coves, Beautiful scenery, Sunbathing spots, Fishing |
| Zarace | A hidden gem known for its stunning beaches and crystal-clear waters, it's perfect for those looking for a more local experience away from the larger crowds. | Zarace Beach, Natural beauty, Quiet atmosphere, Snorkeling spots, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Hvar (2025)
While Hvar, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hvar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hvar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hvarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful beachfront villa with infinity pool Hvar
Entire Place • 6 bedrooms
Hvar sea view central location
Entire Place • 5 bedrooms
Casa Calma - heart of Hvar town!
Entire Place • 2 bedrooms
3BedroomAP with sea view & pool acces
Entire Place • 3 bedrooms
T&T Harbour Apt – Heart of Hvar
Entire Place • 2 bedrooms
Delux apartment Nena
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hvar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hvar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shahin | 1 | $143,058 | 63 | 4.89/5.0 |
| Zimmer | 7 | $138,358 | 71 | 4.81/5.0 |
| Marijan | 2 | $81,315 | 13 | 4.45/5.0 |
| Nevenka | 4 | $75,762 | 138 | 4.96/5.0 |
| Frane | 2 | $53,790 | 4 | 5.00/5.0 |
| Ivan | 2 | $52,215 | 19 | 4.96/5.0 |
| Ivo | 2 | $41,293 | 14 | 5.00/5.0 |
| Dino | 1 | $23,477 | 20 | 4.75/5.0 |
| Dominic | 1 | $22,975 | 3 | 5.00/5.0 |
| Carlos | 1 | $17,465 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hvar.
Dive Deeper: Advanced Hvar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hvar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHvar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hvar
- The Hvar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hvar, Apartment/Condo properties are the most common (83.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Hvar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hvar
- The dominant room capacity in Hvar is 1 bedroom listings, making up 53.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.6% of the active Airbnb listings in Hvar, indicating a high concentration in these sizes.
- With over half the market (53.3%) consisting of studios or 1-bedroom units, Hvar is particularly well-suited for individuals or couples.
Hvar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hvar
- The most common guest capacity trend in Hvar vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hvar STR market, accounting for 76.7% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hvar.
- 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hvar.
- On average, properties in Hvar are equipped to host 3.2 guests.
Hvar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hvar
- The most common availability pattern in Hvar falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hvar (53.3%), reflecting common guest stay durations or potential owner blocking patterns.
Hvar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.3% of total
2 Nights
4 listings
13.3% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
2 listings
6.7% of total
30+ Nights
21 listings
70% of total
Key Insights
- The most prevalent minimum stay requirement in Hvar is 30+ Nights, adopted by 70% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (70%) caters to monthly stays (30+ nights) in Hvar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 70% of Hvar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 70% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hvar.
Hvar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.3% of total
Super Strict 60 Days
1 listings
3.3% of total
Flexible
2 listings
6.7% of total
Moderate
10 listings
33.3% of total
Firm
9 listings
30% of total
Strict
7 listings
23.3% of total
Cancellation Policy Insights for Hvar
- The prevailing Airbnb cancellation policy trend in Hvar is Moderate, used by 33.3% of listings.
- A majority (53.3%) of hosts in Hvar utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Hvar.
- Regularly review your cancellation policy against competitors and market demand shifts in Hvar.
Hvar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hvar
- The overall average booking lead time for vacation rentals in Hvar is 30 days.
- Guests book furthest in advance for stays during September (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Hvar.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Hvar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hvar (2025)
Amenity Prevalence
Amenity Insights for Hvar
- Essential amenities in Hvar that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Bed linens, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hvar: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Kitchen or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hvar to stay competitive.
Hvar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hvar
- The typical guest profile for Airbnb in Hvar consists of predominantly international visitors (94%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 6.0% of guests.
- Key international markets include United States (31.3%) and Canada (10%).
- Top languages spoken are English (47.7%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hvar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,087 | $519.99 | 50% |
| Zemunik Gornji | 12 | $3,472 | $328.70 | 48% |
| Podstrana | 16 | $3,470 | $513.05 | 47% |
| Grubine | 29 | $3,459 | $425.27 | 45% |
| Općina Klis | 90 | $3,321 | $359.59 | 48% |
| Strožanac Gornji | 38 | $3,176 | $393.54 | 44% |
| Srinjine | 40 | $3,054 | $365.97 | 45% |
| Gornje Sitno | 13 | $3,042 | $376.15 | 48% |
| Murvica | 31 | $2,919 | $387.59 | 41% |
| Briševo | 15 | $2,845 | $346.67 | 43% |