Imotski Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Imotski in 2025? Explore comprehensive Airbnb analytics for Imotski, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Imotski, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Imotski, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imotski Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imotski Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imotski (2025)
Understanding the monthly revenue variations for Airbnb listings in Imotski is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imotski is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imotski across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $640 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $288, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imotski
Imotski Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imotski STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imotski:
- Best-in-class properties (Top 10%) achieve 42%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imotski
Average Daily Rate (ADR) Airbnb Trends in Imotski (2025)
Effective short term rental pricing strategy in Imotski involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imotski typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Imotski
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Airbnb Seasonality Analysis & Trends in Imotski (2025)
Peak Season (August, July, September)
- Revenue averages $2,326 per month
- Occupancy rates average 42.1%
- Daily rates average $158
Shoulder Season
- Revenue averages $842 per month
- Occupancy maintains around 17.2%
- Daily rates hold near $153
Low Season (March, November, December)
- Revenue drops to average $310 per month
- Occupancy decreases to average 8.2%
- Daily rates adjust to average $154
Seasonality Insights for Imotski
- The Airbnb seasonality in Imotski shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imotski's highest earning potential, with monthly revenues capable of climbing to $2,573, occupancy reaching a high of 47.1%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $132, occupancy could drop to 4.2%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imotski.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imotski seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imotski (2025)
Exploring the top neighborhoods for short-term rentals in Imotski? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imotski Blue Lake | A stunning natural phenomenon ideal for outdoor enthusiasts and travelers looking for adventure. The area is known for its unique blue lake, providing opportunities for swimming, hiking, and exploring nature. | Blue Lake, Red Lake, Mala Imotska, local wineries, hiking trails, Imotski town center |
| Kaštela | A picturesque coastal town with a rich history, perfect for visitors wanting to enjoy the Adriatic Sea and explore historical sites. Great for families and beach lovers. | Kaštela beaches, Castle of Kaštela, Špilice Beach, local seafood restaurants, promenade, historical museums |
| Makarska Riviera | Famous for its stunning beaches and vibrant nightlife, a prime location for tourists seeking both relaxation and entertainment. This area attracts a wide range of visitors throughout the year. | Makarska Beach, Biokovo Mountain, Riviera restaurants, water sports, nightclubs, local markets |
| Split | A UNESCO World Heritage Site with rich history and vibrant culture. Perfect for those wanting to experience both the ancient and modern aspects of Croatia. | Diocletian's Palace, Riva Promenade, Marjan Hill, local shopping, Split harbor, historical museums |
| Brela | Renowned for its beautiful pebble beaches and clear waters, this area is popular with families and couples, making it a great site for vacation rentals. | Punta Rata Beach, Brela Stone, Biokovo Nature Park, local eateries, walking trails, beautiful scenery |
| Omiš | A charming coastal town known for its stunning canyons and river, appealing to adventure seekers and history enthusiasts alike. Offers a unique blend of nature and culture. | Omiš Fortress, Cetina River, Cepic Beach, local festivals, adventure sports, historical sites |
| Trogir | Another UNESCO World Heritage Site, Trogir is famous for its preserved medieval architecture and scenic waterfront, attracting tourists looking for history and beauty. | Trogir Cathedral, CIty Loggia, waterfront promenade, historical museums, local markets, beaches |
| Zagvozd | A quieter destination ideal for those seeking tranquility and natural beauty. A potential area for hosts looking for a unique rural experience. | local hiking paths, nature reserves, traditional Croatian cuisine, great views, peaceful surroundings, local cultural events |
Understanding Airbnb License Requirements & STR Laws in Imotski (2025)
While Imotski, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imotski to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Imotski (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imotskibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Tamara
Entire Place • 5 bedrooms
Villa Ivana
Entire Place • 4 bedrooms
Lovely home in Imotski
Entire Place • 4 bedrooms
VILLA ANTEA -MODERN, PRIVAT HEATED POOL
Entire Place • 4 bedrooms
Eli Rustic
Entire Place • 3 bedrooms
Vila Imota
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imotski (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imotski based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivana | 2 | $45,487 | 6 | 4.80/5.0 |
| Ivan | 1 | $42,063 | 8 | 5.00/5.0 |
| Novasol | 1 | $16,845 | 1 | Not Rated |
| Mario I Josipa | 1 | $15,562 | 4 | 5.00/5.0 |
| Dubravka | 1 | $14,048 | 4 | 5.00/5.0 |
| Ivan | 1 | $10,743 | 1 | Not Rated |
| Bo | 1 | $10,367 | 1 | Not Rated |
| Mario | 1 | $10,006 | 1 | Not Rated |
| Mislav | 3 | $9,728 | 9 | 4.88/5.0 |
| Sanja | 1 | $7,655 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imotski.
Dive Deeper: Advanced Imotski STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imotski. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImotski Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imotski
- The Imotski Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imotski, Apartment/Condo properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 32.4% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Imotski Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imotski
- The dominant room capacity in Imotski is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Imotski, indicating a high concentration in these sizes.
- A significant 35.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imotski.
Imotski Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imotski
- The most common guest capacity trend in Imotski vacation rentals is listings accommodating 4 guests (35.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Imotski STR market, accounting for 59.4% of listings.
- 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imotski.
- On average, properties in Imotski are equipped to host 5.0 guests.
Imotski Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imotski
- The most common availability pattern in Imotski falls within the 271-366 days range, representing 94.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Imotski (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
Imotski Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
35.5% of total
2 Nights
6 listings
19.4% of total
3 Nights
3 listings
9.7% of total
4-6 Nights
5 listings
16.1% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
5 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Imotski is 1 Night, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Imotski, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.5% of Imotski hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imotski.
Imotski Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5.6% of total
Flexible
12 listings
33.3% of total
Moderate
11 listings
30.6% of total
Firm
7 listings
19.4% of total
Strict
4 listings
11.1% of total
Cancellation Policy Insights for Imotski
- The prevailing Airbnb cancellation policy trend in Imotski is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.9%) and stricter (30.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Imotski.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imotski.
Imotski STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imotski
- The overall average booking lead time for vacation rentals in Imotski is 37 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Imotski.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Imotski averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imotski (2025)
Amenity data is currently unavailable for Imotski.
Imotski Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imotski
- The typical guest profile for Airbnb in Imotski consists of predominantly international visitors (76%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 24.2% of guests.
- Key international markets include Croatia (24.2%) and Germany (21.2%).
- Top languages spoken are English (38.1%) followed by German (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imotski Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 41 | $3,108 | $384.84 | 45% |
| Srinjine | 36 | $2,918 | $364.02 | 48% |
| Gornje Sitno | 11 | $2,761 | $341.71 | 51% |
| Grubine | 29 | $2,650 | $358.28 | 50% |
| Općina Klis | 93 | $2,631 | $315.75 | 52% |
| Dugopolje | 25 | $2,532 | $343.98 | 47% |
| Zavrelje | 15 | $2,328 | $460.85 | 49% |
| Donji Proložac | 19 | $2,326 | $420.50 | 46% |
| Grad Solin | 234 | $2,217 | $256.56 | 46% |
| Ledenice | 11 | $2,213 | $389.43 | 37% |