Tučepi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Tučepi in 2025? Explore comprehensive Airbnb analytics for Tučepi, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Tučepi, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 221 active listings.
Whether you're considering an Airbnb investment in Tučepi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tučepi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tučepi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tučepi (2025)
Understanding the monthly revenue variations for Airbnb listings in Tučepi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tučepi is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tučepi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,491+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,004 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $924 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $453, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tučepi
Tučepi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tučepi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tučepi:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tučepi
Average Daily Rate (ADR) Airbnb Trends in Tučepi (2025)
Effective short term rental pricing strategy in Tučepi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tučepi typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $306+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Tučepi
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Airbnb Seasonality Analysis & Trends in Tučepi (2025)
Peak Season (August, July, September)
- Revenue averages $2,695 per month
- Occupancy rates average 51.1%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,403 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $155
Low Season (January, February, December)
- Revenue drops to average $430 per month
- Occupancy decreases to average 12.7%
- Daily rates adjust to average $161
Seasonality Insights for Tučepi
- The Airbnb seasonality in Tučepi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tučepi's highest earning potential, with monthly revenues capable of climbing to $3,310, occupancy reaching a high of 60.5%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $211, occupancy could drop to 7.8%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tučepi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tučepi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tučepi (2025)
Exploring the top neighborhoods for short-term rentals in Tučepi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tučepi Beach | Popular for its stunning pebble beaches and crystal-clear waters. Attracts families and couples looking for a relaxing beach vacation with a lively promenade. | Tučepi Beach, Promenade with cafes, Water sports activities, Swimming and sunbathing spots |
| Mount Biokovo | Located near Tučepi, this national park offers breathtaking views and hiking opportunities. Ideal for nature lovers and adventure seekers looking for outdoor activities. | Biokovo Skywalk, Hiking trails, Biodiversity, Scenic viewpoints |
| Tučepi Village | Charming historic village with traditional Dalmatian architecture and local culture. Offers a more authentic experience with local restaurants and markets. | Local markets, Traditional restaurants, Cultural festivals |
| Makarska Riviera | Renowned for its beautiful coastline and vibrant nightlife. Popular with young travelers and tourists looking for entertainment and recreational activities. | Makarska Beach, Nightclubs and bars, Water sports, Restaurants along the coast |
| Café Bar Mistral | A local hotspot frequented by tourists and locals alike, known for its lively atmosphere and beachside location, making it a perfect investment for casual dining. | Scenic views, Live music events, Beach access |
| Tučepi Olive Groves | Known for its serene setting and heritage olive trees, this area attracts eco-tourists and those interested in agritourism and local produce. | Olive oil tasting tours, Scenic landscape, Cultural heritage sites |
| Tučepi Cultural Events | This area hosts numerous festivals and cultural events throughout the year, drawing visitors interested in local culture and traditions. | Music festivals, Food festivals, Traditional performances |
| Promenade of Tučepi | This busy promenade is lined with shops, restaurants, and bars, making it a vibrant area for tourists looking to enjoy local cuisine and nightlife. | Shopping, Dining options, Seaside bars, Performance events |
Understanding Airbnb License Requirements & STR Laws in Tučepi (2025)
While Tučepi, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tučepi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tučepi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tučepibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rustic Villa Nina - Dalmatian Stone Mansion
Entire Place • 5 bedrooms
Villa Yanko, heated pool, breathtaking sea view
Entire Place • 4 bedrooms
Villa Ola Mare
Entire Place • 4 bedrooms
Villa Roko
Entire Place • 2 bedrooms
Charming stone villa "Silva"
Entire Place • 5 bedrooms
Luxury Penthouse Adriatic Blue-On the beach
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tučepi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tučepi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Makarska Exklusiv | 6 | $70,110 | 19 | 4.94/5.0 |
| Ivan | 1 | $66,122 | 18 | 5.00/5.0 |
| ANTONELA Mara | 7 | $65,254 | 244 | 4.94/5.0 |
| Marija | 1 | $63,215 | 23 | 5.00/5.0 |
| Malik | 1 | $54,124 | 22 | 4.95/5.0 |
| Božidar | 2 | $51,987 | 44 | 4.94/5.0 |
| Prominens Tourist Agency | 3 | $51,210 | 14 | 4.93/5.0 |
| Kristijan | 8 | $44,814 | 11 | 5.00/5.0 |
| Jure | 1 | $44,008 | 56 | 5.00/5.0 |
| Ljubo | 8 | $42,917 | 16 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tučepi.
Dive Deeper: Advanced Tučepi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tučepi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTučepi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tučepi
- The Tučepi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 221 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tučepi, Apartment/Condo properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.5%) offer potential for unique stay experiences.
Tučepi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tučepi
- The dominant room capacity in Tučepi is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Tučepi, indicating a high concentration in these sizes.
Tučepi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tučepi
- The most common guest capacity trend in Tučepi vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Tučepi STR market, accounting for 47.0% of listings.
- 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tučepi.
- On average, properties in Tučepi are equipped to host 4.0 guests.
Tučepi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tučepi
- The most common availability pattern in Tučepi falls within the 271-366 days range, representing 87.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tučepi (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tučepi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
25.2% of total
2 Nights
17 listings
10.7% of total
3 Nights
16 listings
10.1% of total
4-6 Nights
50 listings
31.4% of total
7-29 Nights
15 listings
9.4% of total
30+ Nights
21 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tučepi is 4-6 Nights, adopted by 31.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Tučepi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.4% of Tučepi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tučepi.
Tučepi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
13 listings
5.9% of total
Super Strict 30 Days
7 listings
3.2% of total
Flexible
25 listings
11.4% of total
Moderate
23 listings
10.5% of total
Firm
33 listings
15% of total
Strict
119 listings
54.1% of total
Cancellation Policy Insights for Tučepi
- The prevailing Airbnb cancellation policy trend in Tučepi is Strict, used by 54.1% of listings.
- A majority (69.1%) of hosts in Tučepi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 54.1% market standard in Tučepi.
- With 54.1% using Strict terms, this is a viable option in Tučepi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tučepi.
Tučepi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tučepi
- The overall average booking lead time for vacation rentals in Tučepi is 53 days.
- Guests book furthest in advance for stays during October (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (67 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Tučepi.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Tučepi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tučepi (2025)
Amenity data is currently unavailable for Tučepi.
Tučepi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tučepi
- The typical guest profile for Airbnb in Tučepi consists of predominantly international visitors (98%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.9% of guests.
- Key international markets include Germany (9.6%) and United States (7.3%).
- Top languages spoken are English (40.2%) followed by German (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tučepi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 41 | $3,108 | $384.84 | 45% |
| Srinjine | 36 | $2,918 | $364.02 | 48% |
| Gornje Sitno | 11 | $2,761 | $341.71 | 51% |
| Grubine | 29 | $2,650 | $358.28 | 50% |
| Općina Klis | 93 | $2,631 | $315.75 | 52% |
| Dugopolje | 25 | $2,532 | $343.98 | 47% |
| Zavrelje | 15 | $2,328 | $460.85 | 49% |
| Donji Proložac | 19 | $2,326 | $420.50 | 46% |
| Grad Solin | 234 | $2,217 | $256.56 | 46% |
| Ledenice | 11 | $2,213 | $389.43 | 37% |