Grad Varaždin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Varaždin County, Croatia
Is Airbnb profitable in Grad Varaždin in 2025? Explore comprehensive Airbnb analytics for Grad Varaždin, Varaždin County, Croatia to uncover income potential. This 2025 STR market report for Grad Varaždin, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Grad Varaždin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grad Varaždin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grad Varaždin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grad Varaždin (2025)
Understanding the monthly revenue variations for Airbnb listings in Grad Varaždin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Varaždin is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Varaždin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,685+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,180 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $395, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grad Varaždin
Grad Varaždin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grad Varaždin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Varaždin:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grad Varaždin
Average Daily Rate (ADR) Airbnb Trends in Grad Varaždin (2025)
Effective short term rental pricing strategy in Grad Varaždin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Varaždin typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Grad Varaždin
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Airbnb Seasonality Analysis & Trends in Grad Varaždin (2025)
Peak Season (August, January, July)
- Revenue averages $1,089 per month
- Occupancy rates average 44.7%
- Daily rates average $83
Shoulder Season
- Revenue averages $838 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $79
Low Season (February, March, May)
- Revenue drops to average $677 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $99
Seasonality Insights for Grad Varaždin
- The Airbnb seasonality in Grad Varaždin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grad Varaždin's highest earning potential, with monthly revenues capable of climbing to $1,219, occupancy reaching a high of 53.1%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $614, occupancy could drop to 24.4%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grad Varaždin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grad Varaždin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grad Varaždin (2025)
Exploring the top neighborhoods for short-term rentals in Grad Varaždin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varaždin Old Town | Historical heart of Varaždin, known for its baroque architecture and vibrant cultural scene. A popular destination for tourists interested in history and architecture, providing a charming and picturesque setting. | Varaždin Castle, Old Town Square, City Museum of Varaždin, Franciscan Monastery, Varaždin Cathedral |
| Trakošćan Castle | Beautifully preserved castle set in a picturesque landscape, attracting visitors for its historic significance and scenic beauty. Ideal for guests interested in nature and history. | Trakošćan Castle, Trakošćan Lake, Nature Park Medvednica |
| Varazdinske Toplice | Famous thermal spa town known for its wellness and relaxation offerings. Attracts health-conscious travelers looking for a restorative getaway. | Thermal Baths, Health Resorts, Nature Trails |
| Cestica | A quiet village close to Varaždin, ideal for those seeking a peaceful retreat while being near the city. Attracts families and those looking to escape the hustle and bustle. | Local Parks, Scenic Nature Trails |
| Lobor | A quaint village offering rural experiences and connection with nature. It’s perfect for guests wishing to explore the Croatian countryside and enjoy outdoor activities. | Rural Trails, Local Farms |
| Kneginec | Proximity to Varaždin and local attractions make it a convenient base for travelers who want to explore the region. Great for families and groups. | Local Markets, Parks |
| Breznički Hum | A serene area offering stunning views of the surrounding countryside. Ideal for those who want to experience nature and tranquility away from city life. | Hiking Trails, Scenic Views |
| Novi Marof | A growing town with rich cultural heritage, attracting visitors to explore its local history and community life. Great for budget travelers looking for authentic experiences. | Local Museums, Churches |
Understanding Airbnb License Requirements & STR Laws in Grad Varaždin (2025)
While Grad Varaždin, Varaždin County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grad Varaždin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Grad Varaždin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Varaždinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 2bed apartment in the centre of Varazdin
Entire Place • 2 bedrooms
An oasis of peace in the center of Baroque Varaždin
Entire Place • 2 bedrooms
Studio Mirta I - cosy studio with park view
Entire Place • N/A
Lovely home in Varazdin with kitchen
Entire Place • 4 bedrooms
Wellness Apartments - Studio Apartment with Terrace
Entire Place • 1 bedroom
1 bedroom cozy apartment in Varazdin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grad Varaždin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grad Varaždin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivana | 9 | $42,857 | 65 | 4.93/5.0 |
| Damir | 2 | $27,464 | 16 | 5.00/5.0 |
| Marko | 2 | $22,868 | 53 | 5.00/5.0 |
| Dragica | 2 | $17,991 | 28 | 4.86/5.0 |
| Martina | 1 | $15,214 | 14 | 5.00/5.0 |
| Bozica | 1 | $14,968 | 26 | 4.85/5.0 |
| Host #487711008 | 2 | $14,513 | 3 | N/A/5.0 |
| Marijan | 2 | $14,249 | 193 | 4.99/5.0 |
| Mirta | 1 | $14,150 | 56 | 5.00/5.0 |
| Novasol | 1 | $14,080 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Varaždin.
Dive Deeper: Advanced Grad Varaždin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Varaždin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrad Varaždin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grad Varaždin
- The Grad Varaždin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grad Varaždin, Apartment/Condo properties are the most common (84.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 3.6%) offer potential for unique stay experiences.
Grad Varaždin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grad Varaždin
- The dominant room capacity in Grad Varaždin is 1 bedroom listings, making up 63.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.8% of the active Airbnb listings in Grad Varaždin, indicating a high concentration in these sizes.
- With over half the market (63.2%) consisting of studios or 1-bedroom units, Grad Varaždin is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (1.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Grad Varaždin.
Grad Varaždin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grad Varaždin
- The most common guest capacity trend in Grad Varaždin vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Grad Varaždin STR market, accounting for 56.2% of listings.
- 12.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Varaždin.
- On average, properties in Grad Varaždin are equipped to host 3.5 guests.
Grad Varaždin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grad Varaždin
- The most common availability pattern in Grad Varaždin falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Grad Varaždin (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grad Varaždin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
69.6% of total
2 Nights
8 listings
14.3% of total
7-29 Nights
3 listings
5.4% of total
30+ Nights
6 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Grad Varaždin is 1 Night, adopted by 69.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.9%) of the Grad Varaždin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Grad Varaždin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.6% of Grad Varaždin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Varaždin.
Grad Varaždin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2% of total
Flexible
16 listings
32% of total
Moderate
26 listings
52% of total
Firm
3 listings
6% of total
Strict
4 listings
8% of total
Cancellation Policy Insights for Grad Varaždin
- The prevailing Airbnb cancellation policy trend in Grad Varaždin is Moderate, used by 52% of listings.
- The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Grad Varaždin may expect booking flexibility.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52% market standard in Grad Varaždin.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Grad Varaždin.
Grad Varaždin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grad Varaždin
- The overall average booking lead time for vacation rentals in Grad Varaždin is 46 days.
- Guests book furthest in advance for stays during January (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Spring (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Grad Varaždin.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Grad Varaždin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grad Varaždin (2025)
Amenity Prevalence
Amenity Insights for Grad Varaždin
- Essential amenities in Grad Varaždin that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grad Varaždin: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, TV.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grad Varaždin to stay competitive.
Grad Varaždin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grad Varaždin
- The typical guest profile for Airbnb in Grad Varaždin consists of predominantly international visitors (81%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 18.9% of guests.
- Key international markets include Croatia (18.9%) and Germany (11.1%).
- Top languages spoken are English (38.5%) followed by German (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grad Varaždin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stainz | 11 | $1,988 | $255.39 | 25% |
| Grad Ogulin | 11 | $1,743 | $436.02 | 21% |
| Spital am Semmering | 31 | $1,727 | $373.59 | 26% |
| Deutschlandsberg | 24 | $1,627 | $202.73 | 32% |
| Payerbach | 13 | $1,538 | $174.51 | 35% |
| Neuberg an der Mürz | 10 | $1,528 | $301.96 | 25% |
| Trebnje | 21 | $1,497 | $251.89 | 27% |
| Semmering | 20 | $1,423 | $279.25 | 29% |
| Paloznak | 12 | $1,389 | $315.90 | 35% |
| Lunz am See | 19 | $1,377 | $186.04 | 31% |