Kraj Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Kraj in 2026? Explore comprehensive Airbnb analytics for Kraj, Zadar County, Croatia to uncover income potential. This 2026 STR market report for Kraj, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Kraj, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kraj Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kraj Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kraj (2026)
Understanding the monthly revenue variations for Airbnb listings in Kraj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kraj is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kraj across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,660 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,038 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $683, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kraj
Kraj Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Kraj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kraj:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kraj
Average Daily Rate (ADR) Airbnb Trends in Kraj (2026)
Effective short term rental pricing strategy in Kraj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kraj typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Kraj
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Airbnb Seasonality Analysis & Trends in Kraj (2026)
Peak Season (August, July, February)
- Revenue averages $3,101 per month
- Occupancy rates average 63.6%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,270 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $164
Low Season (January, March, November)
- Revenue drops to average $150 per month
- Occupancy decreases to average 8.1%
- Daily rates adjust to average $160
Seasonality Insights for Kraj
- The Airbnb seasonality in Kraj shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kraj's highest earning potential, with monthly revenues capable of climbing to $3,994, occupancy reaching a high of 82.1%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $49, occupancy could drop to 3.3%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kraj.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kraj seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kraj (2026)
Exploring the top neighborhoods for short-term rentals in Kraj? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zadar Old Town | Historic area with ancient Roman architecture, charming streets, and vibrant local culture. Popular with tourists for its rich history and beautiful waterfront. | Sea Organ, Greeting to the Sun, St. Donatus Church, Zadar Cathedral, Roman Forum, Narodni trg |
| Nin | Small town with a rich history, known for its beautiful beaches and natural beauty. Ideal for families and those seeking a more relaxed atmosphere. | Nin Lagoon, Saltworks, Church of the Holy Cross, Queen's Beach, Nin's Historical Museum |
| Paklenica National Park | A stunning national park known for its dramatic canyons and natural beauty. Great for nature lovers and adventure seekers with opportunities for hiking and climbing. | Velika Paklenica Canyon, Manita Peć Cave, Hiking Trails, Climbing Routes |
| Sukošan | A picturesque coastal village with beautiful beaches and a relaxed vibe. Ideal for families and those seeking a peaceful getaway close to Zadar. | Dalmacija Marina, Sukošan Beach, Nearby islands, Local restaurants |
| Biograd na Moru | A popular tourist destination known for its beautiful beaches and lively atmosphere. Attracts many visitors during the summer season. | Biograd Marina, Kornati National Park, Dino Park, Local shops and cafés |
| Preko | Located on the island of Ugljan, known for its beautiful views and tranquility. Offers easy access to Zadar while providing a serene atmosphere. | Beach Preko, Ugljan Island hikes, Fortress of Saint Michael |
| Murter | An island town known for its stunning beaches, crystal-clear waters, and connection to national parks. Great for outdoor enthusiasts and families. | Slanica Beach, Murter Town Museum, Krka National Park (nearby) |
| Starigrad | Small town on the Paklenica Riviera, offering stunning views and access to nature. A great base for those exploring the national park and surrounding areas. | Paklenica National Park, Local beaches, Cafés and restaurants along the coast |
Understanding Airbnb License Requirements & STR Laws in Kraj (2026)
While Kraj, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kraj to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kraj (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Krajbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Furesta
Entire Place • 3 bedrooms
"Villa Salt & Silence 3" on Pasman - Crovillas
Entire Place • 3 bedrooms
Dalmatian Pearls Deluxe Homes by the sea - Muntan
Entire Place • 2 bedrooms
Stunning home in Kraj with WiFi
Entire Place • 6 bedrooms
App.NeboKraj,6 minutes walk by stairs to the beach
Entire Place • 2 bedrooms
Dalmatian Pearls Deluxe Homes by the sea - Cavatul
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kraj (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Kraj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $43,031 | 1 | Not Rated |
| Sanjin | 2 | $38,456 | 16 | 5.00/5.0 |
| Edin | 2 | $38,218 | 3 | Not Rated |
| Oksana | 2 | $33,431 | 47 | 4.99/5.0 |
| Novasol | 1 | $19,972 | 6 | 5.00/5.0 |
| Jere | 7 | $19,367 | 19 | 4.89/5.0 |
| Ana - Interhome | 3 | $15,746 | 13 | 4.63/5.0 |
| Julia | 1 | $11,795 | 10 | 5.00/5.0 |
| Ivana | 2 | $10,699 | 18 | 5.00/5.0 |
| Toni | 1 | $10,165 | 22 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kraj.
Dive Deeper: Advanced Kraj STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kraj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKraj Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kraj
- The Kraj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kraj, House properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 54.3% portion, catering likely to families or larger groups.
Kraj Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kraj
- The dominant room capacity in Kraj is 2 bedrooms listings, making up 48.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.6% of the active Airbnb listings in Kraj, indicating a high concentration in these sizes.
Kraj Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kraj
- The most common guest capacity trend in Kraj vacation rentals is listings accommodating 4 guests (34.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Kraj STR market, accounting for 51.4% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kraj.
- On average, properties in Kraj are equipped to host 4.7 guests.
Kraj Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kraj
- The most common availability pattern in Kraj falls within the 271-366 days range, representing 91.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kraj (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
Kraj Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5.7% of total
2 Nights
1 listings
2.9% of total
3 Nights
2 listings
5.7% of total
4-6 Nights
16 listings
45.7% of total
7-29 Nights
5 listings
14.3% of total
30+ Nights
9 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Kraj is 4-6 Nights, adopted by 45.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Kraj, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 45.7% of Kraj hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kraj.
Kraj Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.9% of total
Super Strict 60 Days
5 listings
14.3% of total
Flexible
1 listings
2.9% of total
Firm
18 listings
51.4% of total
Strict
10 listings
28.6% of total
Cancellation Policy Insights for Kraj
- The prevailing Airbnb cancellation policy trend in Kraj is Firm, used by 51.4% of listings.
- A majority (80.0%) of hosts in Kraj utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.4% market standard in Kraj.
- Regularly review your cancellation policy against competitors and market demand shifts in Kraj.
Kraj STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kraj
- The overall average booking lead time for vacation rentals in Kraj is 66 days.
- Guests book furthest in advance for stays during April (average 175 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Kraj.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 175 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Kraj averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kraj (2026)
Amenity Prevalence
Amenity Insights for Kraj
- Popular amenities like Kitchen, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kraj to stay competitive.
Kraj Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kraj
- The typical guest profile for Airbnb in Kraj consists of predominantly international visitors (100%), with top international origins including Slovenia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (24.2%) and Slovenia (15.2%).
- Top languages spoken are English (36.6%) followed by German (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Slovenia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kraj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $3,948 | $523.01 | 52% |
| Zemunik Gornji | 12 | $3,347 | $325.85 | 52% |
| Općina Klis | 89 | $3,316 | $360.31 | 51% |
| Srinjine | 40 | $3,213 | $369.86 | 48% |
| Strožanac Gornji | 36 | $3,151 | $379.58 | 45% |
| Gornje Sitno | 12 | $3,148 | $334.61 | 53% |
| Murvica | 30 | $3,023 | $359.79 | 45% |
| Gornja Podstrana | 41 | $2,962 | $327.55 | 53% |
| Crno | 16 | $2,891 | $442.64 | 32% |
| Dugopolje | 21 | $2,828 | $318.91 | 48% |