Pag Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Pag in 2025? Explore comprehensive Airbnb analytics for Pag, Zadar County, Croatia to uncover income potential. This 2025 STR market report for Pag, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 449 active listings.
Whether you're considering an Airbnb investment in Pag, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pag Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pag Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pag (2025)
Understanding the monthly revenue variations for Airbnb listings in Pag is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pag is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pag across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,302+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,266 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $668 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pag
Pag Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pag STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pag:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pag
Average Daily Rate (ADR) Airbnb Trends in Pag (2025)
Effective short term rental pricing strategy in Pag involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pag typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Pag
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Airbnb Seasonality Analysis & Trends in Pag (2025)
Peak Season (August, July, September)
- Revenue averages $1,955 per month
- Occupancy rates average 42.5%
- Daily rates average $167
Shoulder Season
- Revenue averages $868 per month
- Occupancy maintains around 21.9%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $555 per month
- Occupancy decreases to average 15.7%
- Daily rates adjust to average $149
Seasonality Insights for Pag
- The Airbnb seasonality in Pag shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pag's highest earning potential, with monthly revenues capable of climbing to $2,380, occupancy reaching a high of 51.8%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $538, occupancy could drop to 13.7%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pag.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pag seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pag (2025)
Exploring the top neighborhoods for short-term rentals in Pag? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zubovići | A charming coastal village known for its beautiful beaches and tranquility. Ideal for families and couples looking for a peaceful getaway on the Croatian coast. | Zrće Beach, Vela Plaža Beach, Pag Island nature, local seafood restaurants, historical sites nearby |
| Novalja | Known as the party capital of Pag, Novalja attracts a younger crowd looking for nightlife and summer festivals. Great location for vibrant and energetic Airbnb hosting. | Zrće Beach, Club Papaya, Aquarium Pag, local shops and cafes, historical church of St. Mary |
| Pag Town | The historical center of the island, offering a mix of cultural heritage and tourism. Appeals to guests interested in local culture and history combined with stunning coastal views. | Pag Lace Gallery, Church of St. Mary, Pag Town Museum, Pag's ancient olive trees, historical sites and architecture |
| Kolansko Blato | A quieter part of the island, perfect for nature lovers and those looking to escape the hustle and bustle. Ideally suited for guests seeking tranquility and natural beauty. | Kolansko Blato Beach, natural parks nearby, vineyards and olive groves, hiking trails, local crafts shops |
| Šimuni | A small coastal village known for its beautiful beaches and family-friendly atmosphere. Excellent for families seeking a relaxing holiday by the sea. | Šimuni Beach, Šimuni olive oil, local restaurants and cafes, water sports activities, peaceful surroundings |
| Caska | A scenic area with beautiful beaches and proximity to Novalja. Perfect for guests looking for a mix of relaxation and nightlife just a short distance away. | Caska Beach, Khaotic Club, nearby beach bars, natural beauty spots, water activities |
| Stara Novalja | A quaint village that offers a more peaceful alternative to Novalja without sacrificing access to beautiful beaches and local attractions. | Stara Novalja Beach, quiet village life, lighthouse views, local market, historical landmarks |
| Bajčići | A lesser-known gem that provides a true taste of local living on Pag Island, surrounded by nature and great for those looking to explore off the beaten path. | Bajčići Beach, hiking and cycling trails, local farms, traditional restaurants, close to nature spots |
Understanding Airbnb License Requirements & STR Laws in Pag (2025)
While Pag, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pag to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Pag (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pagbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sika: Seafront stone house with a pool
Entire Place • 2 bedrooms
Family Farm Pelejš - Holiday House
Entire Place • 5 bedrooms
Luxury Seafront Villa Exclusive Pag w/private pool
Entire Place • 5 bedrooms
Nice home in Kosljun with outdoor swimming pool
Entire Place • 7 bedrooms
Beach house MELA - Island Pag Vlasici Put magazina
Entire Place • 4 bedrooms
A White Cliffside Studio in Dubrava, Island Pag
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pag (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pag based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beata | 47 | $204,988 | 296 | 4.67/5.0 |
| Marin | 34 | $170,945 | 50 | 4.60/5.0 |
| Novasol | 13 | $154,609 | 17 | 4.74/5.0 |
| Novasol | 11 | $149,230 | 16 | 4.89/5.0 |
| Jasna | 1 | $83,873 | 23 | 5.00/5.0 |
| Novasol | 10 | $68,995 | 27 | 4.33/5.0 |
| Dajana - Interhome Group | 8 | $68,512 | 43 | 4.44/5.0 |
| Franko | 1 | $60,539 | 7 | 5.00/5.0 |
| Ivana | 5 | $57,018 | 375 | 4.84/5.0 |
| Andreja | 3 | $56,928 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pag.
Dive Deeper: Advanced Pag STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pag. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPag Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pag
- The Pag Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 449 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pag, Apartment/Condo properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 22.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Pag Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pag
- The dominant room capacity in Pag is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.8% of the active Airbnb listings in Pag, indicating a high concentration in these sizes.
Pag Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pag
- The most common guest capacity trend in Pag vacation rentals is listings accommodating 4 guests (33.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pag STR market, accounting for 50.1% of listings.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pag.
- On average, properties in Pag are equipped to host 4.1 guests.
Pag Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pag
- The most common availability pattern in Pag falls within the 271-366 days range, representing 90.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pag (50.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pag Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
94 listings
21.8% of total
2 Nights
40 listings
9.3% of total
3 Nights
58 listings
13.4% of total
4-6 Nights
154 listings
35.6% of total
7-29 Nights
32 listings
7.4% of total
30+ Nights
54 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Pag is 4-6 Nights, adopted by 35.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Pag, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.6% of Pag hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pag.
Pag Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.9% of total
Super Strict 60 Days
23 listings
6.8% of total
Flexible
37 listings
10.9% of total
Moderate
26 listings
7.7% of total
Firm
60 listings
17.8% of total
Strict
189 listings
55.9% of total
Cancellation Policy Insights for Pag
- The prevailing Airbnb cancellation policy trend in Pag is Strict, used by 55.9% of listings.
- A majority (73.7%) of hosts in Pag utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.9% market standard in Pag.
- With 55.9% using Strict terms, this is a viable option in Pag, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pag.
Pag STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pag
- The overall average booking lead time for vacation rentals in Pag is 68 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Pag.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Pag averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pag (2025)
Amenity Prevalence
Amenity Insights for Pag
- Essential amenities in Pag that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pag: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pag to stay competitive.
Pag Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pag
- The typical guest profile for Airbnb in Pag consists of predominantly international visitors (94%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.7% of guests.
- Key international markets include Germany (20.7%) and Italy (14.5%).
- Top languages spoken are English (38.8%) followed by German (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pag Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 17 | $3,522 | $495.80 | 50% |
| Dugopolje | 21 | $2,974 | $353.22 | 53% |
| Srinjine | 36 | $2,851 | $383.80 | 47% |
| Strožanac Gornji | 42 | $2,749 | $370.33 | 43% |
| Općina Klis | 91 | $2,499 | $348.98 | 51% |
| Crno | 16 | $2,492 | $352.82 | 40% |
| Zemunik Gornji | 12 | $2,273 | $327.80 | 39% |
| Briševo | 18 | $2,220 | $324.84 | 39% |
| Grad Solin | 222 | $2,172 | $261.70 | 47% |
| Hum | 26 | $2,170 | $281.74 | 24% |