Las Terrenas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Samaná, Dominican Republic
Is Airbnb profitable in Las Terrenas in 2025? Explore comprehensive Airbnb analytics for Las Terrenas, Samaná, Dominican Republic to uncover income potential. This 2025 STR market report for Las Terrenas, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,157 active listings.
Whether you're considering an Airbnb investment in Las Terrenas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Las Terrenas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Las Terrenas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Las Terrenas (2025)
Understanding the monthly revenue variations for Airbnb listings in Las Terrenas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Las Terrenas is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Las Terrenas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,035 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $616, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Las Terrenas
Las Terrenas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Las Terrenas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Las Terrenas:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Las Terrenas
Average Daily Rate (ADR) Airbnb Trends in Las Terrenas (2025)
Effective short term rental pricing strategy in Las Terrenas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Las Terrenas typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $487+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Las Terrenas
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Airbnb Seasonality Analysis & Trends in Las Terrenas (2025)
Peak Season (February, March, January)
- Revenue averages $3,393 per month
- Occupancy rates average 45.3%
- Daily rates average $260
Shoulder Season
- Revenue averages $2,528 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $247
Low Season (September, October, November)
- Revenue drops to average $1,822 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $235
Seasonality Insights for Las Terrenas
- The Airbnb seasonality in Las Terrenas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Las Terrenas's highest earning potential, with monthly revenues capable of climbing to $3,570, occupancy reaching a high of 50.1%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,786, occupancy could drop to 24.9%, and ADRs may adjust down to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Las Terrenas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Las Terrenas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Las Terrenas (2025)
Exploring the top neighborhoods for short-term rentals in Las Terrenas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pueblo de los Pescadores | A vibrant beachfront area known for its lively atmosphere, popular among tourists seeking a mix of relaxation and local culture. Close to bars, restaurants, and beautiful beaches. | Playa Las Terrenas, Pueblo de los Pescadores, local seafood restaurants, nightlife spots, water sports rentals |
| Las Ballenas | A tranquil beach area known for its stunning coastline and luxury villas, ideal for families and couples looking for a more peaceful escape. | Playa Ballenas, water sports activities, high-end beachfront restaurants, spas and wellness centers |
| El Portillo | A serene area with beautiful beaches and a more secluded environment, perfect for those seeking relaxation and nature. | El Portillo Beach, nature walks, local markets, horse riding, scenic views |
| Playa Coson | Known for its breathtaking landscapes and pristine beaches, it's a favorite among those wanting a more luxurious and private beach experience. | Coson Beach, luxury villas, surf spots, golf courses, ecotourism opportunities |
| Las Terrenas town center | The heart of Las Terrenas bustling with shops, markets, and local eateries, ideal for those wanting to immerse themselves in the local culture and community. | local markets, shops, cafés, Cultural festivals, art galleries |
| Las Galeras | A beautiful coastal town nearby known for its scenic beaches and natural beauty, great for tourists looking for adventure and picturesque landscapes. | Playa Rincon, hiking trails, snorkeling and diving, boat tours to nearby islands |
| Beachfront villas | Ultra-modern or charmingly rustic villas located directly on the beach, appealing to visitors seeking luxury and direct ocean access. | private beach access, infinity pools, gourmet dining experiences, sunset views |
| Nearby national parks | Areas surrounding Las Terrenas that offer stunning natural beauty and outdoor activities, perfect for eco-tourism and adventure travelers. | Los Haitises National Park, hiking, bird watching, cave exploration, scenic boat tours |
Understanding Airbnb License Requirements & STR Laws in Las Terrenas (2025)
While Las Terrenas, Samaná, Dominican Republic currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Las Terrenas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Las Terrenas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Las Terrenasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach front - NEW VILLA- 8 rooms for 20 guests
Entire Place • 8 bedrooms
Villa Poupone in Playa Bonita
Entire Place • 5 bedrooms
Villa Rosabaya - 12 bedrooms - 27 guests
Entire Place • 12 bedrooms
Exquisite Beachfront Villa in Luxury Residence — Staff Incl.
Entire Place • 7 bedrooms
Luxury Beachfront Villa on Playa Las Ballenas
Entire Place • 8 bedrooms
Luxury beachfront villa Bonita
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Las Terrenas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Las Terrenas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 11 | $1,100,342 | 510 | 4.77/5.0 |
| Las Terrenas Villas | 6 | $1,001,616 | 153 | 4.78/5.0 |
| Toni & Sylvie | 35 | $973,019 | 1574 | 4.80/5.0 |
| Marie Hélène | 35 | $903,947 | 1215 | 4.65/5.0 |
| Hector | 2 | $740,258 | 73 | 4.96/5.0 |
| Jacques | 18 | $647,742 | 665 | 4.76/5.0 |
| Sabine | 9 | $601,641 | 367 | 4.82/5.0 |
| GoRentry | 18 | $588,594 | 1154 | 4.82/5.0 |
| Nathalie Jane | 10 | $507,307 | 295 | 4.75/5.0 |
| Pierre Jean | 29 | $462,301 | 412 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Las Terrenas.
Dive Deeper: Advanced Las Terrenas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Las Terrenas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLas Terrenas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Las Terrenas
- The Las Terrenas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 2,157 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Las Terrenas, Apartment/Condo properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 37.3% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 1.5%) offer potential for unique stay experiences.
Las Terrenas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Las Terrenas
- The dominant room capacity in Las Terrenas is 2 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.3% of the active Airbnb listings in Las Terrenas, indicating a high concentration in these sizes.
- A significant 39.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Las Terrenas.
Las Terrenas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Las Terrenas
- The most common guest capacity trend in Las Terrenas vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Las Terrenas STR market, accounting for 49.7% of listings.
- 51.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Las Terrenas.
- On average, properties in Las Terrenas are equipped to host 5.2 guests.
Las Terrenas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Las Terrenas
- The most common availability pattern in Las Terrenas falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Las Terrenas (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Las Terrenas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
532 listings
25.5% of total
2 Nights
754 listings
36.1% of total
3 Nights
106 listings
5.1% of total
4-6 Nights
98 listings
4.7% of total
7-29 Nights
30 listings
1.4% of total
30+ Nights
567 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Las Terrenas is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Las Terrenas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Las Terrenas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Las Terrenas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Las Terrenas.
Las Terrenas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
0.4% of total
Super Strict 60 Days
2 listings
0.1% of total
Flexible
424 listings
22.8% of total
Moderate
436 listings
23.4% of total
Firm
362 listings
19.5% of total
Strict
629 listings
33.8% of total
Cancellation Policy Insights for Las Terrenas
- The prevailing Airbnb cancellation policy trend in Las Terrenas is Strict, used by 33.8% of listings.
- A majority (53.3%) of hosts in Las Terrenas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.8% market standard in Las Terrenas.
- With 33.8% using Strict terms, this is a viable option in Las Terrenas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Las Terrenas.
Las Terrenas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Las Terrenas
- The overall average booking lead time for vacation rentals in Las Terrenas is 48 days.
- Guests book furthest in advance for stays during February (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Las Terrenas.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Las Terrenas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Las Terrenas (2025)
Amenity Prevalence
Amenity Insights for Las Terrenas
- Essential amenities in Las Terrenas that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Las Terrenas.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Las Terrenas: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Las Terrenas to stay competitive.
Las Terrenas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Las Terrenas
- The typical guest profile for Airbnb in Las Terrenas consists of predominantly international visitors (66%), with top international origins including Dominican Republic, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 34.5% of guests.
- Key international markets include United States (36.7%) and Dominican Republic (34.5%).
- Top languages spoken are Spanish (41.4%) followed by English (40.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Dominican Republic.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Las Terrenas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Romana | 932 | $3,966 | $928.00 | 27% |
| Benedicto | 10 | $2,232 | $312.36 | 29% |
| Abreu | 18 | $1,937 | $198.45 | 27% |
| Higüey | 4,464 | $1,807 | $277.83 | 36% |
| San Antonio de Guerra | 14 | $1,467 | $307.12 | 23% |
| Las Charcas | 56 | $1,441 | $315.10 | 21% |
| Sosúa | 1,910 | $1,262 | $239.31 | 30% |
| Buena Vista | 27 | $1,244 | $258.13 | 25% |
| La Sabina | 52 | $1,224 | $213.64 | 23% |
| Monte Plata | 16 | $1,154 | $191.46 | 20% |