Las Terrenas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Samaná, Dominican Republic

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Las Terrenas in 2025? Explore comprehensive Airbnb analytics for Las Terrenas, Samaná, Dominican Republic to uncover income potential. This 2025 STR market report for Las Terrenas, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 2,106 active listings.

Whether you're considering an Airbnb investment in Las Terrenas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Las Terrenas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Las Terrenas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$240
The average rental revenue earned for an occupied room per day in Las Terrenas.
Occupancy Rate(?)
32.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,648
Typical annual income for an Airbnb listing in Las Terrenas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.8%
Slight decrease (-5.8%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Las Terrenas.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Las Terrenas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
2,106
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Las Terrenas (2025)

Understanding the monthly revenue variations for Airbnb listings in Las Terrenas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Las Terrenas is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Las Terrenas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,065 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,497 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Las Terrenas

Las Terrenas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Las Terrenas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Las Terrenas:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Las Terrenas

Average Daily Rate (ADR) Airbnb Trends in Las Terrenas (2025)

Effective short term rental pricing strategy in Las Terrenas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Las Terrenas typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
  • Typical properties (Median) charge around $155 per night.
  • Entry-level properties (Bottom 25%) earn around $87 per night.

Average Daily Rate (ADR) Trend by Month in Las Terrenas

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Airbnb Seasonality Analysis & Trends in Las Terrenas (2025)

Peak Season (February, March, January)
  • Revenue averages $3,376 per month
  • Occupancy rates average 46.7%
  • Daily rates average $247
Shoulder Season
  • Revenue averages $2,587 per month
  • Occupancy maintains around 32.4%
  • Daily rates hold near $241
Low Season (September, October, November)
  • Revenue drops to average $1,879 per month
  • Occupancy decreases to average 27.4%
  • Daily rates adjust to average $229

Seasonality Insights for Las Terrenas

  • The Airbnb seasonality in Las Terrenas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Las Terrenas's highest earning potential, with monthly revenues capable of climbing to $3,635, occupancy reaching a high of 51.7%, and ADRs peaking at $259.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,825, occupancy could drop to 25.0%, and ADRs may adjust down to $227.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Las Terrenas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Las Terrenas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Las Terrenas (2025)

Exploring the top neighborhoods for short-term rentals in Las Terrenas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pueblo de los Pescadores
A vibrant beachfront area known for its lively atmosphere, popular among tourists seeking a mix of relaxation and local culture. Close to bars, restaurants, and beautiful beaches.
Playa Las Terrenas, Pueblo de los Pescadores, local seafood restaurants, nightlife spots, water sports rentals
Las Ballenas
A tranquil beach area known for its stunning coastline and luxury villas, ideal for families and couples looking for a more peaceful escape.
Playa Ballenas, water sports activities, high-end beachfront restaurants, spas and wellness centers
El Portillo
A serene area with beautiful beaches and a more secluded environment, perfect for those seeking relaxation and nature.
El Portillo Beach, nature walks, local markets, horse riding, scenic views
Playa Coson
Known for its breathtaking landscapes and pristine beaches, it's a favorite among those wanting a more luxurious and private beach experience.
Coson Beach, luxury villas, surf spots, golf courses, ecotourism opportunities
Las Terrenas town center
The heart of Las Terrenas bustling with shops, markets, and local eateries, ideal for those wanting to immerse themselves in the local culture and community.
local markets, shops, cafés, Cultural festivals, art galleries
Las Galeras
A beautiful coastal town nearby known for its scenic beaches and natural beauty, great for tourists looking for adventure and picturesque landscapes.
Playa Rincon, hiking trails, snorkeling and diving, boat tours to nearby islands
Beachfront villas
Ultra-modern or charmingly rustic villas located directly on the beach, appealing to visitors seeking luxury and direct ocean access.
private beach access, infinity pools, gourmet dining experiences, sunset views
Nearby national parks
Areas surrounding Las Terrenas that offer stunning natural beauty and outdoor activities, perfect for eco-tourism and adventure travelers.
Los Haitises National Park, hiking, bird watching, cave exploration, scenic boat tours

Understanding Airbnb License Requirements & STR Laws in Las Terrenas (2025)

While Las Terrenas, Samaná, Dominican Republic currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Las Terrenas to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Las Terrenas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Las Terrenasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beach front - NEW VILLA- 8 rooms  for 20 guests

Beach front - NEW VILLA- 8 rooms for 20 guests

Entire Place • 8 bedrooms

$528,053
Revenue
65.7%
Occupancy
$2113.60
Daily Rate
Villa Poupone at Playa Bonita Beach

Villa Poupone at Playa Bonita Beach

Entire Place • 5 bedrooms

$446,892
Revenue
61.8%
Occupancy
$2168.85
Daily Rate
Villa Rosabaya  - 12 bedrooms - 26 guests

Villa Rosabaya - 12 bedrooms - 26 guests

Entire Place • 12 bedrooms

$291,704
Revenue
29.5%
Occupancy
$3265.53
Daily Rate
Amazing Sunset at Immense Villa Las Terrenas DOM57

Amazing Sunset at Immense Villa Las Terrenas DOM57

Entire Place • 13 bedrooms

$288,455
Revenue
24.1%
Occupancy
$3601.30
Daily Rate
Luxury Beachfront Villa on Las Ballenas Beach

Luxury Beachfront Villa on Las Ballenas Beach

Entire Place • 8 bedrooms

$264,159
Revenue
48.5%
Occupancy
$1472.38
Daily Rate
Exquisite Beachfront Villa in Luxury Residence — Staff Incl.

Exquisite Beachfront Villa in Luxury Residence — Staff Incl.

Entire Place • 7 bedrooms

$255,490
Revenue
42.6%
Occupancy
$1614.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Las Terrenas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Las Terrenas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tony11$1,142,1435734.80/5.0
Las Terrenas Villas6$1,053,9831694.77/5.0
Toni & Sylvie36$1,006,83717344.82/5.0
Marie Hélène34$988,99112944.63/5.0
Hector2$768,056784.90/5.0
Sabine10$665,2544094.63/5.0
Jacques17$648,7617094.76/5.0
GoRentry18$621,54212384.80/5.0
Nathalie Jane10$505,0503354.72/5.0
Pierre Jean32$501,7665464.72/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Las Terrenas.

Dive Deeper: Advanced Las Terrenas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Las Terrenas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Las Terrenas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Las Terrenas

  • The Las Terrenas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 2,106 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Las Terrenas, Apartment/Condo properties are the most common (55.8%), reflecting the local real estate landscape.
  • Houses represent a significant 37.5% portion, catering likely to families or larger groups.
  • The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 1.6%) offer potential for unique stay experiences.

Las Terrenas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Las Terrenas

  • The dominant room capacity in Las Terrenas is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Las Terrenas, indicating a high concentration in these sizes.
  • A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Las Terrenas.

Las Terrenas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Las Terrenas

  • The most common guest capacity trend in Las Terrenas vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Las Terrenas STR market, accounting for 51.0% of listings.
  • 53.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Las Terrenas.
  • On average, properties in Las Terrenas are equipped to host 5.3 guests.

Las Terrenas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Las Terrenas

  • The most common availability pattern in Las Terrenas falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Las Terrenas (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Las Terrenas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.8%)

1 Night

478 listings

23.8% of total

2 Nights (36.9%)

2 Nights

740 listings

36.9% of total

3 Nights (4.6%)

3 Nights

92 listings

4.6% of total

4-6 Nights (4.5%)

4-6 Nights

91 listings

4.5% of total

7-29 Nights (1.3%)

7-29 Nights

26 listings

1.3% of total

30+ Nights (28.9%)

30+ Nights

581 listings

28.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Las Terrenas is 2 Nights, adopted by 36.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (60.7%) of the Las Terrenas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (28.9%) caters to monthly stays (30+ nights) in Las Terrenas, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.9% of Las Terrenas hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Las Terrenas.

Las Terrenas Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

0.1% of total

Super Strict 30 Days

6 listings

0.3% of total

Flexible (22.8%)

Flexible

464 listings

22.8% of total

Moderate (23.1%)

Moderate

469 listings

23.1% of total

Firm (20.9%)

Firm

425 listings

20.9% of total

Strict (32.7%)

Strict

665 listings

32.7% of total

Cancellation Policy Insights for Las Terrenas

  • The prevailing Airbnb cancellation policy trend in Las Terrenas is Strict, used by 32.7% of listings.
  • A majority (53.6%) of hosts in Las Terrenas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.7% market standard in Las Terrenas.
  • With 32.7% using Strict terms, this is a viable option in Las Terrenas, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Las Terrenas.

Las Terrenas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Las Terrenas

  • The overall average booking lead time for vacation rentals in Las Terrenas is 41 days.
  • Guests book furthest in advance for stays during February (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (61 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Las Terrenas.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Las Terrenas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Las Terrenas (2025)

Amenity data is currently unavailable for Las Terrenas.

Las Terrenas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Las Terrenas

  • The typical guest profile for Airbnb in Las Terrenas consists of predominantly international visitors (66%), with top international origins including Dominican Republic, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 34.0% of guests.
  • Key international markets include United States (36.7%) and Dominican Republic (34%).
  • Top languages spoken are Spanish (41.1%) followed by English (40.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Dominican Republic.
  • Offer listing details and communication support in Spanish.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Las Terrenas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Romana793$4,112$688.3329%
Abreu14$2,707$222.1630%
San Antonio de Guerra10$2,059$298.1325%
Higüey4,257$1,872$249.4937%
Sosúa1,531$1,472$217.1034%
Las Charcas55$1,472$306.3921%
Buena Vista24$1,248$229.5426%
Piedra Blanca20$1,230$241.7923%
La Sabina53$1,225$212.6422%
Cabarete995$1,205$159.4838%

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