Harku vald Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Harju County, Estonia
Is Airbnb profitable in Harku vald in 2025? Explore comprehensive Airbnb analytics for Harku vald, Harju County, Estonia to uncover income potential. This 2025 STR market report for Harku vald, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Harku vald, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harku vald Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harku vald Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harku vald (2025)
Understanding the monthly revenue variations for Airbnb listings in Harku vald is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harku vald is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harku vald across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,244+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,080 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,221 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $378, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harku vald
Harku vald Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harku vald STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harku vald:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harku vald
Average Daily Rate (ADR) Airbnb Trends in Harku vald (2025)
Effective short term rental pricing strategy in Harku vald involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harku vald typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Harku vald
Get Live Harku vald Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Harku vald (2025)
Peak Season (July, August, December)
- Revenue averages $2,088 per month
- Occupancy rates average 42.4%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,417 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $115
Low Season (March, May, June)
- Revenue drops to average $1,106 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $121
Seasonality Insights for Harku vald
- The Airbnb seasonality in Harku vald shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harku vald's highest earning potential, with monthly revenues capable of climbing to $2,263, occupancy reaching a high of 47.5%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,052, occupancy could drop to 22.6%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harku vald.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harku vald seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harku vald (2025)
Exploring the top neighborhoods for short-term rentals in Harku vald? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tallinn | The capital city is a historical and cultural hub, showcasing medieval architecture and a vibrant atmosphere. It's a prime location for tourists and business travelers alike, offering a mix of history and modern amenities. | Tallinn Old Town, Toompea Hill, Kadriorg Palace, Alexander Nevsky Cathedral, Tallinn Sea Life, Kadriorg Park |
| Keila-Joa | Known for its beautiful parks and historic sites, Keila-Joa is a great choice for those looking to experience Estonia's natural beauty and history. The presence of the Keila Waterfall makes it a scenic escape. | Keila-Joa Castle, Keila Waterfall, Sikh Temple, Seaside park, Local hiking trails |
| Paldiski | A port town with a rich history and expanding tourist potential, Paldiski offers attractions related to maritime history and nature, appealing to adventurous travelers. | Paldiski Lighthouse, Cape Pakri, Kohila Nature Reserve, Paldiski Military Museum, St. George’s Church |
| Saue | A quiet, scenic suburb of Tallinn, Saue is perfect for families and those looking for a tranquil retreat while still being close to the city. It features beautiful parks and friendly local communities. | Saue Park, Estonian Military Museum, Local hiking paths, Community events, Nature trails |
| Rae Municipality | Rae Municipality is a growing area close to Tallinn, making it ideal for commuters and families. It offers a variety of modern housing options and family-friendly amenities. | Nõmme Markets, Local parks, Proximity to Tallinn attractions, Parks and recreation areas, Community programs |
| Vasalemma | Vasalemma is known for its picturesque nature and local charm, attracting those who want a peaceful stay with access to nature while being near the capital. | Vasalemma River, Local forests, Nearby hiking trails, Vasalemma Manor, Scenic picnic spots |
| Harku | The locality of Harku is known for its beautiful lakes and natural landscapes, making it an attractive destination for nature lovers and travelers seeking tranquility. | Harku Forest, Lake Harku, Local beaches, Recreational areas, Outdoor sports activities |
| Kohila | With its rich history and nature, Kohila is great for those interested in local culture and outdoor activities. It has a relaxed atmosphere and offers various attractions for tourists. | Kohila Manor, Kohila Church, Local wine tasting, Nature trails, Community events |
Understanding Airbnb License Requirements & STR Laws in Harku vald (2025)
While Harku vald, Harju County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harku vald to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Harku vald (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harku valdbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxing Forest Getaway: Mirror House + Sauna
Entire Place • 1 bedroom
Water Tower - Incredible Territory - Sauna - Pond
Entire Place • 4 bedrooms
Surf Villa next to the sandy beach
Entire Place • 3 bedrooms
HavenHouse - Sauna & Fireplace, Check-In Chill-Out
Entire Place • 2 bedrooms
Cosy house with hot tub, sauna & big private yard
Entire Place • 1 bedroom
Võluv, hubane maja mere lähedal
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harku vald (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harku vald based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ÖÖD Mirror Houses | 1 | $46,105 | 67 | 4.88/5.0 |
| Aleksei | 1 | $40,006 | 134 | 4.88/5.0 |
| Tarmo Richard | 1 | $37,975 | 89 | 4.97/5.0 |
| Erik | 1 | $30,752 | 56 | 4.98/5.0 |
| Janno | 2 | $29,331 | 106 | 4.99/5.0 |
| Marje | 1 | $24,995 | 183 | 4.99/5.0 |
| Host #92658981 | 1 | $16,982 | 0 | N/A/5.0 |
| Meelis | 1 | $16,303 | 11 | 4.82/5.0 |
| Ulvi | 1 | $15,775 | 5 | 5.00/5.0 |
| Andrea | 1 | $13,005 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harku vald.
Dive Deeper: Advanced Harku vald STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harku vald. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarku vald Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harku vald
- The Harku vald Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harku vald, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Harku vald Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harku vald
- The dominant room capacity in Harku vald is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.5% of the active Airbnb listings in Harku vald, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, Harku vald is particularly well-suited for individuals or couples.
Harku vald Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harku vald
- The most common guest capacity trend in Harku vald vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Harku vald STR market, accounting for 55.9% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harku vald.
- On average, properties in Harku vald are equipped to host 3.4 guests.
Harku vald Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harku vald
- The most common availability pattern in Harku vald falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Harku vald (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harku vald Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
35.3% of total
2 Nights
8 listings
23.5% of total
3 Nights
3 listings
8.8% of total
4-6 Nights
3 listings
8.8% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
7 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Harku vald is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Harku vald, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Harku vald hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harku vald.
Harku vald Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
29% of total
Moderate
13 listings
41.9% of total
Firm
6 listings
19.4% of total
Strict
3 listings
9.7% of total
Cancellation Policy Insights for Harku vald
- The prevailing Airbnb cancellation policy trend in Harku vald is Moderate, used by 41.9% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Harku vald may expect booking flexibility.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.9% market standard in Harku vald.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harku vald.
Harku vald STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harku vald
- The overall average booking lead time for vacation rentals in Harku vald is 28 days.
- Guests book furthest in advance for stays during May (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Fall (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Harku vald.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Harku vald averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harku vald (2025)
Amenity Prevalence
Amenity Insights for Harku vald
- Essential amenities in Harku vald that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harku vald: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harku vald to stay competitive.
Harku vald Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harku vald
- The typical guest profile for Airbnb in Harku vald consists of a mix of domestic (46%) and international guests, with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 45.7% of guests.
- Key international markets include Estonia (45.7%) and Finland (13%).
- Top languages spoken are English (40.7%) followed by Russian (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harku vald Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 24 | $1,753 | $202.40 | 36% |
| Lääne-Harju vald | 45 | $1,732 | $257.86 | 34% |
| Salo | 118 | $1,616 | $209.96 | 38% |
| Lohja | 85 | $1,588 | $214.96 | 35% |
| Loppi | 19 | $1,573 | $182.37 | 41% |
| Ingå | 24 | $1,572 | $194.11 | 38% |
| Kirkkonummi | 60 | $1,548 | $166.72 | 40% |
| Sipoo | 32 | $1,486 | $201.34 | 37% |
| Janakkala | 16 | $1,339 | $182.66 | 34% |
| Jõelähtme vald | 21 | $1,251 | $179.02 | 29% |