Tallinn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Harju County, Estonia
Is Airbnb profitable in Tallinn in 2025? Explore comprehensive Airbnb analytics for Tallinn, Harju County, Estonia to uncover income potential. This 2025 STR market report for Tallinn, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,968 active listings.
Whether you're considering an Airbnb investment in Tallinn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tallinn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tallinn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tallinn (2025)
Understanding the monthly revenue variations for Airbnb listings in Tallinn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tallinn is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tallinn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,658+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,765 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,066 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $556, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tallinn
Tallinn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tallinn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tallinn:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tallinn
Average Daily Rate (ADR) Airbnb Trends in Tallinn (2025)
Effective short term rental pricing strategy in Tallinn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tallinn typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Tallinn
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Airbnb Seasonality Analysis & Trends in Tallinn (2025)
Peak Season (July, August, December)
- Revenue averages $1,849 per month
- Occupancy rates average 58.1%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,244 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $100
Low Season (February, March, November)
- Revenue drops to average $1,014 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $99
Seasonality Insights for Tallinn
- The Airbnb seasonality in Tallinn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tallinn's highest earning potential, with monthly revenues capable of climbing to $2,017, occupancy reaching a high of 62.6%, and ADRs peaking at $115.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $992, occupancy could drop to 36.1%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tallinn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tallinn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tallinn (2025)
Exploring the top neighborhoods for short-term rentals in Tallinn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Tallinn's historic heart, famous for its well-preserved medieval architecture and vibrant atmosphere. A prime tourist destination with cobblestone streets, shops, and restaurants. | Tallinn Town Hall, Alexander Nevsky Cathedral, Toompea Castle, Raekoja Plats, Patkuli Viewing Platform, Tallinn City Museum |
| Kalamaja | A trendy, bohemian neighborhood known for its wooden houses and creative scene. Attracts young travelers and locals seeking a unique and authentic experience near the sea. | Telliskivi Creative City, Kalamaja Park, Estonian Maritime Museum, Patarei Sea Fortress, Seaplane Harbour |
| Rotermann Quarter | A modern urban area with a mix of historical buildings and contemporary architecture. Popular for shopping, dining, and cultural events, it attracts both locals and tourists. | Rotermann Quarter shopping area, Tallinn Art Hall, Linnahall, Depeche Mode Bar, Café Pae |
| Mustamäe | A residential district with affordability in mind, making it suitable for longer stays or budget-conscious travelers. Close to educational institutions and parks. | Dendro Park, Tallinn University, Mustamäe Park, Stadium of the Estonian National Team |
| Nomme | A quiet suburban area known for its charming villas and parks. Great for families and those seeking a retreat from the downtown hustle. | Nõmme Market, Hiiu Park, The Estonian Open Air Museum, Kakumäe Beach |
| Pirita | A beautiful seaside area with beaches and marina access, ideal for both leisure travelers and those looking for outdoor activities. | Pirita Beach, Tallinn Botanic Garden, Pirita River, Tallinn TV Tower |
| Viimsi | An affluent area just outside Tallinn with modern amenities, perfect for families and upscale tourists looking for a peaceful environment. | Viimsi Spa, Ahsund Park, Viimsi Open Air Museum, Tallinn High Lighthouse |
| City Center | The bustling heart of Tallinn, with hotels, dining, and entertainment. It attracts business travelers and vacationers alike, offering convenience and accessibility. | Tallinn Central Market, Estonian National Opera, Freedom Square, Viru Shopping Centre, Kiek in de Kök Museum |
Understanding Airbnb License Requirements & STR Laws in Tallinn (2025)
While Tallinn, Harju County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tallinn to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Tallinn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tallinnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 bedroom 3 bathroom luxury apartment in Old Town
Entire Place • 5 bedrooms
Huge 185 m2 Old Town Luxury with sauna and terrace
Entire Place • 4 bedrooms
O- Müürivahe 31 · 4 bedroom + 2 Bth + sauna
Entire Place • 4 bedrooms
Penthouse in Tallinn: Luxurious Skyline Retreat
Entire Place • 3 bedrooms
Exclusive luxury apartment in Old Town
Entire Place • 4 bedrooms
3 bedroom with sauna in Old Town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tallinn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tallinn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tallinn City Apartments | 53 | $1,411,684 | 3504 | 4.80/5.0 |
| Kristjan | 95 | $862,582 | 1585 | 4.73/5.0 |
| Danny | 29 | $822,313 | 1529 | 4.70/5.0 |
| Karina | 34 | $786,610 | 4403 | 4.75/5.0 |
| Tallinn City Apartments | 24 | $603,937 | 1207 | 4.79/5.0 |
| Aleksei | 17 | $589,726 | 1893 | 4.81/5.0 |
| EasyRentals | 33 | $278,272 | 388 | 4.71/5.0 |
| Inga | 19 | $209,250 | 637 | 4.87/5.0 |
| Cozy Stay | 9 | $209,074 | 782 | 4.85/5.0 |
| Liis | 13 | $204,039 | 970 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tallinn.
Dive Deeper: Advanced Tallinn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tallinn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTallinn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tallinn
- The Tallinn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 1,968 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tallinn, Apartment/Condo properties are the most common (92%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, others, outdoor/unique, unique stays (combined 8.0%) offer potential for unique stay experiences.
Tallinn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tallinn
- The dominant room capacity in Tallinn is 1 bedroom listings, making up 60.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.4% of the active Airbnb listings in Tallinn, indicating a high concentration in these sizes.
- With over half the market (60.2%) consisting of studios or 1-bedroom units, Tallinn is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tallinn.
Tallinn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tallinn
- The most common guest capacity trend in Tallinn vacation rentals is listings accommodating 2 guests (32.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tallinn STR market, accounting for 60.6% of listings.
- 14.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tallinn.
- On average, properties in Tallinn are equipped to host 3.5 guests.
Tallinn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tallinn
- The most common availability pattern in Tallinn falls within the 271-366 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tallinn (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tallinn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
690 listings
36.2% of total
2 Nights
605 listings
31.8% of total
3 Nights
125 listings
6.6% of total
4-6 Nights
94 listings
4.9% of total
7-29 Nights
83 listings
4.4% of total
30+ Nights
308 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tallinn is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Tallinn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Tallinn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Tallinn hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tallinn.
Tallinn Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
0.6% of total
Flexible
455 listings
25.3% of total
Moderate
663 listings
36.9% of total
Firm
311 listings
17.3% of total
Strict
360 listings
20% of total
Cancellation Policy Insights for Tallinn
- The prevailing Airbnb cancellation policy trend in Tallinn is Moderate, used by 36.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.2%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.9% market standard in Tallinn.
- Regularly review your cancellation policy against competitors and market demand shifts in Tallinn.
Tallinn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tallinn
- The overall average booking lead time for vacation rentals in Tallinn is 38 days.
- Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Tallinn.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Tallinn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tallinn (2025)
Amenity Prevalence
Amenity Insights for Tallinn
- Essential amenities in Tallinn that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tallinn: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tallinn to stay competitive.
Tallinn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tallinn
- The typical guest profile for Airbnb in Tallinn consists of predominantly international visitors (90%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 9.7% of guests.
- Key international markets include Finland (20.6%) and United Kingdom (12.2%).
- Top languages spoken are English (41.1%) followed by Finnish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tallinn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 24 | $1,753 | $202.40 | 36% |
| Lääne-Harju vald | 45 | $1,732 | $257.86 | 34% |
| Salo | 118 | $1,616 | $209.96 | 38% |
| Lohja | 85 | $1,588 | $214.96 | 35% |
| Loppi | 19 | $1,573 | $182.37 | 41% |
| Ingå | 24 | $1,572 | $194.11 | 38% |
| Kirkkonummi | 60 | $1,548 | $166.72 | 40% |
| Sipoo | 32 | $1,486 | $201.34 | 37% |
| Janakkala | 16 | $1,339 | $182.66 | 34% |
| Jõelähtme vald | 21 | $1,251 | $179.02 | 29% |