Narva Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ida-Viru County, Estonia
Is Airbnb profitable in Narva in 2025? Explore comprehensive Airbnb analytics for Narva, Ida-Viru County, Estonia to uncover income potential. This 2025 STR market report for Narva, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Narva, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Narva Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Narva Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Narva (2025)
Understanding the monthly revenue variations for Airbnb listings in Narva is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Narva is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Narva across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,260+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,006 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $488 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Narva
Narva Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Narva STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Narva:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Narva
Average Daily Rate (ADR) Airbnb Trends in Narva (2025)
Effective short term rental pricing strategy in Narva involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Narva typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $71+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Narva
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Airbnb Seasonality Analysis & Trends in Narva (2025)
Peak Season (May, June, July)
- Revenue averages $831 per month
- Occupancy rates average 34.3%
- Daily rates average $53
Shoulder Season
- Revenue averages $604 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $51
Low Season (January, February, March)
- Revenue drops to average $418 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $47
Seasonality Insights for Narva
- The Airbnb seasonality in Narva shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Narva's highest earning potential, with monthly revenues capable of climbing to $921, occupancy reaching a high of 46.8%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $369, occupancy could drop to 24.5%, and ADRs may adjust down to $47.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Narva.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Narva seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Narva (2025)
Exploring the top neighborhoods for short-term rentals in Narva? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Narva Castle | A historic fortress that offers a glimpse into the rich history of Narva. This location attracts both history buffs and tourists looking to explore medieval architecture and the stunning views of the Narva River. | Narva Castle, Kreenholm Island, Narva River Promenade |
| Historic Centre | The heart of Narva, filled with charming streets and historical buildings. It's perfect for tourists who enjoy local culture, dining, and shopping in a scenic environment. | Catherine's Church, Narva Town Hall, The Walking Street |
| Pikk Street | A picturesque street in Narva known for its shops and cafes. It's a favorite spot among locals and visitors alike looking for a vibrant atmosphere and local cuisine. | Local shops, Cafes and restaurants, Cultural events |
| Hermanni Park | A beautiful park ideal for relaxation and leisure activities. It attracts families and visitors looking for a green space within the urban environment. | Hermanni Park, Walking trails, Playground |
| River Promenade | A scenic walkway along the Narva River that offers beautiful views and is ideal for strolls, especially in warmer months. Popular among outdoor enthusiasts. | Walking paths, River landscapes, Picnic areas |
| Narva-Jõesuu | A popular seaside resort area close to Narva, known for its sandy beaches and spa facilities. It attracts tourists looking for a beach getaway. | Narva-Jõesuu Beach, Spa centers, Resort hotels |
| East Russian Cultural Center | A center that promotes the culture and art of the Russian-speaking population. It's a unique draw for those interested in Eastern European culture and art. | Art exhibitions, Cultural events, Workshops |
| Local Markets | Various local markets showcasing Estonian products and crafts. Attracts both locals and tourists looking for authentic souvenirs and local delicacies. | Narva Market, Food stalls, Crafts and gifts |
Understanding Airbnb License Requirements & STR Laws in Narva (2025)
While Narva, Ida-Viru County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Narva to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Narva (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Narvabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment Jõesuu
Entire Place • 2 bedrooms
Fashion Apartment
Entire Place • 1 bedroom
New Apartment with a View in the Town Center
Entire Place • 1 bedroom
Like at home Daumani
Entire Place • 1 bedroom
New Modern Apartment in the City Center
Entire Place • 1 bedroom
Modern Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Narva (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Narva based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oleg | 5 | $49,462 | 50 | 4.99/5.0 |
| Irina | 3 | $26,645 | 61 | 4.97/5.0 |
| Maria | 3 | $25,670 | 130 | 4.90/5.0 |
| Natalia | 5 | $17,357 | 16 | 2.97/5.0 |
| Sergei | 3 | $12,229 | 23 | 3.33/5.0 |
| Olga | 1 | $9,096 | 29 | 5.00/5.0 |
| Maksim | 1 | $7,627 | 45 | 4.96/5.0 |
| Marit | 1 | $7,282 | 6 | 4.83/5.0 |
| Evgeniya | 1 | $6,857 | 122 | 4.95/5.0 |
| Ekaterina | 1 | $6,743 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Narva.
Dive Deeper: Advanced Narva STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Narva. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNarva Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Narva
- The Narva Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Narva, Apartment/Condo properties are the most common (95%), reflecting the local real estate landscape.
- Smaller segments like unique stays, hotel/boutique (combined 5.0%) offer potential for unique stay experiences.
Narva Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Narva
- The dominant room capacity in Narva is 1 bedroom listings, making up 82.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.0% of the active Airbnb listings in Narva, indicating a high concentration in these sizes.
- With over half the market (82.5%) consisting of studios or 1-bedroom units, Narva is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Narva.
Narva Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Narva
- The most common guest capacity trend in Narva vacation rentals is listings accommodating 4 guests (52.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Narva STR market, accounting for 67.5% of listings.
- On average, properties in Narva are equipped to host 3.5 guests.
Narva Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Narva
- The most common availability pattern in Narva falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Narva (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Narva Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
57.5% of total
2 Nights
9 listings
22.5% of total
3 Nights
2 listings
5% of total
4-6 Nights
4 listings
10% of total
30+ Nights
2 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Narva is 1 Night, adopted by 57.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Narva Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.5% of Narva hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Narva.
Narva Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
63.9% of total
Moderate
9 listings
25% of total
Strict
4 listings
11.1% of total
Cancellation Policy Insights for Narva
- The prevailing Airbnb cancellation policy trend in Narva is Flexible, used by 63.9% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Narva may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.9% market standard in Narva.
- Given the high prevalence of Flexible policies (63.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Narva.
Narva STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Narva
- The overall average booking lead time for vacation rentals in Narva is 33 days.
- Guests book furthest in advance for stays during November (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Narva.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Narva averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Narva (2025)
Amenity Prevalence
Amenity Insights for Narva
- Essential amenities in Narva that guests expect include: TV, Free parking on premises, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Narva: TV, Free parking on premises, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Free parking on premises, Kitchen, Wifi.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Narva to stay competitive.
Narva Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Narva
- The typical guest profile for Airbnb in Narva consists of predominantly international visitors (71%), with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 28.7% of guests.
- Key international markets include Estonia (28.7%) and Finland (17.5%).
- Top languages spoken are English (36.3%) followed by Russian (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Finland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Narva Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Luumäki | 15 | $828 | $132.57 | 33% |
| Hamina | 16 | $649 | $109.63 | 29% |
| Narva-Jõesuu linn | 12 | $346 | $80.66 | 24% |