Haapsalu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lääne County, Estonia
Is Airbnb profitable in Haapsalu in 2025? Explore comprehensive Airbnb analytics for Haapsalu, Lääne County, Estonia to uncover income potential. This 2025 STR market report for Haapsalu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Haapsalu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haapsalu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haapsalu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haapsalu (2025)
Understanding the monthly revenue variations for Airbnb listings in Haapsalu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haapsalu is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haapsalu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,453 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $767 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $369, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haapsalu
Haapsalu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haapsalu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haapsalu:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haapsalu
Average Daily Rate (ADR) Airbnb Trends in Haapsalu (2025)
Effective short term rental pricing strategy in Haapsalu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haapsalu typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Haapsalu
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Airbnb Seasonality Analysis & Trends in Haapsalu (2025)
Peak Season (July, June, May)
- Revenue averages $1,828 per month
- Occupancy rates average 42.1%
- Daily rates average $109
Shoulder Season
- Revenue averages $966 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $110
Low Season (February, March, November)
- Revenue drops to average $647 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $112
Seasonality Insights for Haapsalu
- The Airbnb seasonality in Haapsalu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haapsalu's highest earning potential, with monthly revenues capable of climbing to $2,012, occupancy reaching a high of 53.8%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $572, occupancy could drop to 18.5%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haapsalu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haapsalu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haapsalu (2025)
Exploring the top neighborhoods for short-term rentals in Haapsalu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Haapsalu | Charming medieval architecture and a rich history make Old Town Haapsalu an attractive area for tourists. Visitors enjoy the picturesque streets, historical sites, and local restaurants, enhancing the appeal for short-term rentals. | Haapsalu Castle, Läänemere beach, Haapsalu Promenade, Estonian Railway Museum, Sculpture Park, Rosen House Museum |
| Haapsalu Beach | This area is known for its beautiful sandy beach and family-friendly atmosphere, attracting summer visitors looking for relaxation and recreation near the water. | Haapsalu Beach, Tallinna Gate, Museum of the Coastal Swedes, Kauksi Beach, Bicycle paths, Water sports activities |
| Marina District | The Marina District offers scenic waterfront views and proximity to boats and yachts. It attracts guests looking for leisure activities and a relaxing coastal environment. | Haapsalu Marina, Fishing activities, Boat rentals, Cafés along the waterfront, Estonian Sea Museum, Promenade |
| Läänemere Park | A green area that offers peace, tranquility, and beautiful nature walks. Ideal for families and those seeking a quiet retreat from urban life, making it popular for short stays. | Läänemere Park trails, Playgrounds, Picnic areas, Scenic views of the sea, Nearby walking paths, Bird watching spots |
| Haapsalu Spa Area | Well-known for its spa facilities, this area attracts tourists looking for wellness and rejuvenation, enhancing the market for rentals focused on relaxation and health. | Hippodrome, Tervise Paradiis Spa, Läätse Beach, Swimming pools, Sauna complexes, Therapeutic treatments |
| Local Markets | The vibrant local markets in Haapsalu offer visitors a taste of Estonian culture through fresh local produce and handmade crafts, often drawing tourists and locals alike. | Haapsalu Market, Artisan stalls, Local food vendors, Craft fairs, Cultural events, Seasonal festivals |
| Historical Landmarks | The historical landmarks throughout Haapsalu are draws for history enthusiasts, providing a unique vacation experience centered on culture and education. | Läänemere War Museum, Railway Station, Historical buildings, Local heritage sites, Guided town tours |
| Café and Dining District | This area boasts a variety of charming cafes and restaurants, making it appealing for foodies and those looking to explore local cuisine. Ideal for guests who value dining experiences during their stay. | Café Ehte, Rannakohvik, Local restaurants, Food festivals, Scenic dining spots, Culinary workshops |
Understanding Airbnb License Requirements & STR Laws in Haapsalu (2025)
While Haapsalu, Lääne County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haapsalu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Haapsalu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haapsalubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Coziest Haapsalu
Entire Place • 2 bedrooms
Seaside Mini Villa LUX with a Sauna
Entire Place • 1 bedroom
Roosi Apartment in Haapsalu City Center
Entire Place • 1 bedroom
Seaside Mini Villa Rannaniit
Entire Place • 1 bedroom
Private house with small garden and terrace area
Entire Place • 2 bedrooms
Supeluse Guest Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haapsalu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haapsalu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scandium Living | 3 | $68,697 | 21 | 4.96/5.0 |
| Kristiina | 3 | $39,873 | 95 | 4.82/5.0 |
| Anneli | 1 | $36,355 | 12 | 5.00/5.0 |
| Liis | 1 | $30,551 | 56 | 4.95/5.0 |
| Liis | 2 | $22,257 | 18 | 2.39/5.0 |
| Anne | 2 | $22,172 | 50 | 4.89/5.0 |
| Maret | 1 | $22,164 | 12 | 5.00/5.0 |
| Liis | 6 | $20,933 | 146 | 4.78/5.0 |
| Annika | 3 | $18,841 | 53 | 3.13/5.0 |
| Doris-Kristina | 1 | $17,997 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haapsalu.
Dive Deeper: Advanced Haapsalu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haapsalu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaapsalu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haapsalu
- The Haapsalu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haapsalu, Apartment/Condo properties are the most common (73.3%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Haapsalu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haapsalu
- The dominant room capacity in Haapsalu is 1 bedroom listings, making up 53.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Haapsalu, indicating a high concentration in these sizes.
- With over half the market (53.3%) consisting of studios or 1-bedroom units, Haapsalu is particularly well-suited for individuals or couples.
Haapsalu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haapsalu
- The most common guest capacity trend in Haapsalu vacation rentals is listings accommodating 4 guests (41.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Haapsalu STR market, accounting for 60.0% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haapsalu.
- On average, properties in Haapsalu are equipped to host 3.9 guests.
Haapsalu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haapsalu
- The most common availability pattern in Haapsalu falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Haapsalu (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Haapsalu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
59% of total
2 Nights
29 listings
34.9% of total
3 Nights
3 listings
3.6% of total
4-6 Nights
1 listings
1.2% of total
7-29 Nights
1 listings
1.2% of total
Key Insights
- The most prevalent minimum stay requirement in Haapsalu is 1 Night, adopted by 59% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.9%) of the Haapsalu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59% of Haapsalu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haapsalu.
Haapsalu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
34.2% of total
Moderate
24 listings
30.4% of total
Firm
15 listings
19% of total
Strict
13 listings
16.5% of total
Cancellation Policy Insights for Haapsalu
- The prevailing Airbnb cancellation policy trend in Haapsalu is Flexible, used by 34.2% of listings.
- There's a relatively balanced mix between guest-friendly (64.6%) and stricter (35.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.2% market standard in Haapsalu.
- Regularly review your cancellation policy against competitors and market demand shifts in Haapsalu.
Haapsalu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haapsalu
- The overall average booking lead time for vacation rentals in Haapsalu is 57 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Haapsalu.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Haapsalu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haapsalu (2025)
Amenity Prevalence
Amenity Insights for Haapsalu
- Essential amenities in Haapsalu that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haapsalu: Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haapsalu to stay competitive.
Haapsalu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haapsalu
- The typical guest profile for Airbnb in Haapsalu consists of a mix of domestic (44%) and international guests, with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Estonian.
- Domestic travelers account for 43.9% of guests.
- Key international markets include Estonia (43.9%) and Finland (27.6%).
- Top languages spoken are English (38.1%) followed by Estonian (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haapsalu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Vārzas | 10 | $1,945 | $139.17 | 48% |
| Garkalnes pagasts | 11 | $1,855 | $186.60 | 39% |
| Lääne-Nigula vald | 51 | $1,551 | $195.45 | 32% |
| Hanko | 123 | $1,501 | $176.14 | 36% |
| Häädemeeste vald | 16 | $1,430 | $124.17 | 38% |
| Lääneranna vald | 26 | $1,248 | $171.91 | 25% |
| Harku vald | 29 | $1,214 | $132.20 | 35% |
| Tallinn | 1,849 | $1,104 | $95.28 | 47% |
| Krimuldas pagasts | 14 | $1,017 | $140.31 | 32% |