Rakvere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lääne-Viru County, Estonia
Is Airbnb profitable in Rakvere in 2025? Explore comprehensive Airbnb analytics for Rakvere, Lääne-Viru County, Estonia to uncover income potential. This 2025 STR market report for Rakvere, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Rakvere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rakvere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rakvere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rakvere (2025)
Understanding the monthly revenue variations for Airbnb listings in Rakvere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rakvere is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rakvere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,586+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,231 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $610 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $227, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rakvere
Rakvere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rakvere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rakvere:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rakvere
Average Daily Rate (ADR) Airbnb Trends in Rakvere (2025)
Effective short term rental pricing strategy in Rakvere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rakvere typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $105+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Rakvere
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Airbnb Seasonality Analysis & Trends in Rakvere (2025)
Peak Season (May, June, April)
- Revenue averages $1,100 per month
- Occupancy rates average 27.5%
- Daily rates average $66
Shoulder Season
- Revenue averages $787 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $70
Low Season (February, March, October)
- Revenue drops to average $530 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $72
Seasonality Insights for Rakvere
- The Airbnb seasonality in Rakvere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rakvere's highest earning potential, with monthly revenues capable of climbing to $1,259, occupancy reaching a high of 41.1%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $518, occupancy could drop to 19.7%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rakvere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rakvere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rakvere (2025)
Exploring the top neighborhoods for short-term rentals in Rakvere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rakvere Castle | A historical site and major tourist attraction, Rakvere Castle offers visitors a glimpse into medieval life, making it a captivating location for Airbnb guests interested in history and culture. | Rakvere Castle, Rakvere Theatre, Victory Column, Viru Street, Tallinna Ring, Rakvere City Park |
| Rakvere Old Town | The charming old town is filled with picturesque buildings and local cafes, ideal for travelers looking for a cozy atmosphere and local experiences. | Old Town Square, Kreutzwald Park, local boutiques, cafes, art galleries |
| Tamasalu Trail | Perfect for outdoor enthusiasts, this area offers beautiful hiking trails and nature experiences, attracting guests who love nature and adventure. | Tamasalu Trail, Lääne-Viru Nature Centre, forest paths, wildlife viewing |
| Kamalak Park | A serene park area that provides a relaxing escape for guests. Ideal for families and those looking for leisurely outdoor activities. | park trails, picnic areas, playgrounds, Lääne-Viru sports facilities |
| Fitness and Wellness Centers | With a growing trend in health and wellness tourism, locations near fitness centers and spas attract health-conscious travelers looking to rejuvenate. | spas, gyms, wellness retreats, yoga centers |
| Cultural Events Venues | As Rakvere hosts several cultural events and festivals, staying near these venues allows guests to immerse themselves in local culture. | Rakvere Cultural Centre, local festivals, art exhibitions, theatre performances |
| Peipsi Lake Area | A picturesque getaway for nature lovers, it's perfect for guests wanting a lakeside experience with plenty of recreational activities. | Peipsi Lake, fishing spots, camping sites, biking trails |
| Local Markets | Staying near local markets highlights the culinary aspect of Rakvere, attracting guests interested in local food and indigenous experiences. | Rakvere Market, local food stalls, handcrafted goods, culinary events |
Understanding Airbnb License Requirements & STR Laws in Rakvere (2025)
While Rakvere, Lääne-Viru County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rakvere to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rakvere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rakverebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A3 Family stay in city center at Posti Guesthouse
Entire Place • 1 bedroom
Vanalinna korter, privaatse sisehooviga
Entire Place • 2 bedrooms
Rakvere Relax Interior Stylish House
Entire Place • 3 bedrooms
A5 Delux stay in city center at Posti Guesthouse
Entire Place • 1 bedroom
A4 Home away from home at Posti Guesthouse
Entire Place • 1 bedroom
A8 Delux stay in city center at Posti Guesthouse
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rakvere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rakvere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jörgen | 8 | $106,755 | 128 | 4.85/5.0 |
| Vootele | 2 | $27,306 | 107 | 4.95/5.0 |
| Karina | 9 | $25,713 | 90 | 3.46/5.0 |
| Host #91600923 | 1 | $16,907 | 1 | 0.00/5.0 |
| Evelyn | 1 | $11,490 | 142 | 4.77/5.0 |
| Marge | 2 | $9,610 | 6 | 2.50/5.0 |
| Ele | 1 | $9,129 | 10 | 4.80/5.0 |
| Annika | 3 | $8,518 | 50 | 4.59/5.0 |
| Triinu | 3 | $2,274 | 8 | 3.33/5.0 |
| Andrei | 1 | $1,544 | 110 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rakvere.
Dive Deeper: Advanced Rakvere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rakvere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRakvere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rakvere
- The Rakvere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rakvere, Apartment/Condo properties are the most common (83.9%), reflecting the local real estate landscape.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 3.2%) offer potential for unique stay experiences.
Rakvere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rakvere
- The dominant room capacity in Rakvere is 1 bedroom listings, making up 61.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 64.5% of the active Airbnb listings in Rakvere, indicating a high concentration in these sizes.
- With over half the market (61.3%) consisting of studios or 1-bedroom units, Rakvere is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rakvere.
Rakvere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rakvere
- The most common guest capacity trend in Rakvere vacation rentals is listings accommodating 2 guests (29%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rakvere STR market, accounting for 58.0% of listings.
- On average, properties in Rakvere are equipped to host 3.1 guests.
Rakvere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rakvere
- The most common availability pattern in Rakvere falls within the 271-366 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rakvere (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rakvere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
96.7% of total
4-6 Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Rakvere is 1 Night, adopted by 96.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.7%) of the Rakvere Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.7% of Rakvere hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rakvere.
Rakvere Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
53.8% of total
Moderate
8 listings
30.8% of total
Firm
1 listings
3.8% of total
Strict
3 listings
11.5% of total
Cancellation Policy Insights for Rakvere
- The prevailing Airbnb cancellation policy trend in Rakvere is Flexible, used by 53.8% of listings.
- The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Rakvere may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.8% market standard in Rakvere.
- Given the high prevalence of Flexible policies (53.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rakvere.
Rakvere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rakvere
- The overall average booking lead time for vacation rentals in Rakvere is 24 days.
- Guests book furthest in advance for stays during October (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Rakvere.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Rakvere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rakvere (2025)
Amenity Prevalence
Amenity Insights for Rakvere
- Essential amenities in Rakvere that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rakvere: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rakvere to stay competitive.
Rakvere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rakvere
- The typical guest profile for Airbnb in Rakvere consists of a mix of domestic (59%) and international guests, often arriving from nearby Tallinn, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Estonian or Finnish.
- Domestic travelers account for 58.5% of guests.
- Key international markets include Estonia (58.5%) and Finland (19.1%).
- Top languages spoken are Estonian (22.9%) followed by Finnish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rakvere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Pyhtää | 19 | $1,672 | $211.83 | 28% |
| Porvoo | 123 | $1,495 | $144.65 | 43% |
| Loviisa | 47 | $1,390 | $131.38 | 37% |
| Jõelähtme vald | 20 | $1,342 | $173.46 | 30% |
| Järvenpää | 27 | $1,304 | $100.65 | 49% |
| Kuusalu vald | 47 | $1,192 | $169.81 | 33% |
| Lahti | 303 | $1,185 | $174.43 | 37% |
| Mäntsälä | 13 | $1,141 | $134.46 | 36% |
| Tuusula | 24 | $1,106 | $136.02 | 43% |