Haapsalu linn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lääne County, Estonia
Is Airbnb profitable in Haapsalu linn in 2025? Explore comprehensive Airbnb analytics for Haapsalu linn, Lääne County, Estonia to uncover income potential. This 2025 STR market report for Haapsalu linn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Haapsalu linn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haapsalu linn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haapsalu linn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haapsalu linn (2025)
Understanding the monthly revenue variations for Airbnb listings in Haapsalu linn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haapsalu linn is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haapsalu linn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $874 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $416, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haapsalu linn
Haapsalu linn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haapsalu linn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haapsalu linn:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haapsalu linn
Average Daily Rate (ADR) Airbnb Trends in Haapsalu linn (2025)
Effective short term rental pricing strategy in Haapsalu linn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haapsalu linn typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $480+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $316 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Haapsalu linn
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Airbnb Seasonality Analysis & Trends in Haapsalu linn (2025)
Peak Season (August, July, June)
- Revenue averages $1,826 per month
- Occupancy rates average 30.8%
- Daily rates average $214
Shoulder Season
- Revenue averages $1,014 per month
- Occupancy maintains around 22.2%
- Daily rates hold near $200
Low Season (February, September, October)
- Revenue drops to average $642 per month
- Occupancy decreases to average 15.7%
- Daily rates adjust to average $200
Seasonality Insights for Haapsalu linn
- The Airbnb seasonality in Haapsalu linn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haapsalu linn's highest earning potential, with monthly revenues capable of climbing to $2,165, occupancy reaching a high of 33.7%, and ADRs peaking at $218.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $507, occupancy could drop to 15.0%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haapsalu linn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haapsalu linn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haapsalu linn (2025)
Exploring the top neighborhoods for short-term rentals in Haapsalu linn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Haapsalu Old Town | Beautiful historic area with well-preserved wooden architecture and charming streets. Popular for tourists interested in history and culture, as well as local events. | Haapsalu Castle, Epp Maria Gallery, Ruins of the Episcopal Castle, Haapsalu Promenade, Lihula Museum |
| Beach Area | Close proximity to the beach and popular summer destinations. Ideal for vacation rentals during the summer months for families and beachgoers. | Haapsalu Beach, Linnamäe Beach, Soomaa National Park, Kauksi Beach |
| Pursi | Quaint neighborhood known for its peaceful atmosphere and natural beauty. Attracts guests looking for a quiet retreat away from the bustle of city life. | Pursi Fishing Village, Nearby hiking trails, Nature reserves, Kauksi hiking area |
| Haapsalu Spa Area | Famous for its historical spas and wellness centers, attracting health-conscious visitors and those looking for relaxation. | Vaba-Müür, Haapsalu Spa, Sauna, Leisure centre |
| Rohuküla | A gateway to nearby islands and ferry connections, popular for travelers looking to explore more of Estonia's coastal gems. | Rohuküla Harbor, Ferry to Vormsi, Nearby hiking paths, Rohuküla Beach |
| Läänemere | A serene coastal area great for nature lovers and those seeking tranquility by the sea, with potential for eco-tourism. | Picturesque coastline, Birdwatching, Fishing spots, Cycling routes |
| Kohila | A developing area with modern amenities and close to local attractions, appealing to both long-term renters and vacationers. | Kohila Culture House, Local markets, Parks and recreation areas |
| Lake Pühajärv | Scenic lake area known for outdoor activities, lakeside cabins, and summer vacations, attracting nature enthusiasts and families. | Swimming, Fishing, Hiking trails, Camping spots |
Understanding Airbnb License Requirements & STR Laws in Haapsalu linn (2025)
While Haapsalu linn, Lääne County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haapsalu linn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Haapsalu linn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haapsalu linnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Silma Retreat The Hobbit House
Entire Place • 1 bedroom
Cozy 6-bedroom seaside summerhouse near Haapsalu
Entire Place • 7 bedrooms
Hapsal Holiday Home
Entire Place • 4 bedrooms
Hapsal Spa Villa 1
Entire Place • 3 bedrooms
Cozy Summer House by Topu Bay
Entire Place • 1 bedroom
Cosy Seaside Hotel - Double Room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haapsalu linn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haapsalu linn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Regina | 2 | $44,342 | 9 | 5.00/5.0 |
| Janne | 5 | $29,842 | 93 | 4.78/5.0 |
| Andreas | 1 | $21,003 | 3 | 5.00/5.0 |
| Altmõisa | 2 | $8,939 | 25 | 4.91/5.0 |
| Stina | 1 | $7,865 | 34 | 4.94/5.0 |
| Nele | 1 | $7,055 | 13 | 4.92/5.0 |
| Pärtel | 1 | $6,773 | 113 | 4.96/5.0 |
| Taavi | 1 | $5,591 | 12 | 4.75/5.0 |
| Host #34383727 | 1 | $5,506 | 1 | 0.00/5.0 |
| Kaia | 1 | $4,976 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haapsalu linn.
Dive Deeper: Advanced Haapsalu linn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haapsalu linn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaapsalu linn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haapsalu linn
- The Haapsalu linn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haapsalu linn, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Haapsalu linn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haapsalu linn
- The dominant room capacity in Haapsalu linn is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 57.9% of the active Airbnb listings in Haapsalu linn, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Haapsalu linn.
Haapsalu linn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haapsalu linn
- The most common guest capacity trend in Haapsalu linn vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Haapsalu linn STR market, accounting for 52.7% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haapsalu linn.
- On average, properties in Haapsalu linn are equipped to host 5.3 guests.
Haapsalu linn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haapsalu linn
- The most common availability pattern in Haapsalu linn falls within the 271-366 days range, representing 89.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Haapsalu linn (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Haapsalu linn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
52.6% of total
2 Nights
8 listings
42.1% of total
4-6 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Haapsalu linn is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Haapsalu linn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.6% of Haapsalu linn hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haapsalu linn.
Haapsalu linn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
3 listings
16.7% of total
Firm
2 listings
11.1% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Haapsalu linn
- The prevailing Airbnb cancellation policy trend in Haapsalu linn is Strict, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Haapsalu linn.
- With 38.9% using Strict terms, this is a viable option in Haapsalu linn, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Haapsalu linn.
Haapsalu linn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haapsalu linn
- The overall average booking lead time for vacation rentals in Haapsalu linn is 58 days.
- Guests book furthest in advance for stays during May (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Haapsalu linn.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Haapsalu linn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haapsalu linn (2025)
Amenity Prevalence
Amenity Insights for Haapsalu linn
- Popular amenities like Smoke alarm, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haapsalu linn to stay competitive.
Haapsalu linn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haapsalu linn
- The typical guest profile for Airbnb in Haapsalu linn consists of a mix of domestic (46%) and international guests, with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Estonian.
- Domestic travelers account for 45.8% of guests.
- Key international markets include Estonia (45.8%) and Finland (18.6%).
- Top languages spoken are English (42.9%) followed by Estonian (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haapsalu linn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Vārzas | 10 | $1,945 | $139.17 | 48% |
| Garkalnes pagasts | 11 | $1,855 | $186.60 | 39% |
| Lääne-Nigula vald | 51 | $1,551 | $195.45 | 32% |
| Hanko | 123 | $1,501 | $176.14 | 36% |
| Häädemeeste vald | 16 | $1,430 | $124.17 | 38% |
| Lääneranna vald | 26 | $1,248 | $171.91 | 25% |
| Harku vald | 29 | $1,214 | $132.20 | 35% |
| Tallinn | 1,849 | $1,104 | $95.28 | 47% |
| Krimuldas pagasts | 14 | $1,017 | $140.31 | 32% |