Haljala vald Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lääne-Viru County, Estonia
Is Airbnb profitable in Haljala vald in 2025? Explore comprehensive Airbnb analytics for Haljala vald, Lääne-Viru County, Estonia to uncover income potential. This 2025 STR market report for Haljala vald, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Haljala vald, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haljala vald Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haljala vald Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haljala vald (2025)
Understanding the monthly revenue variations for Airbnb listings in Haljala vald is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haljala vald is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haljala vald across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,941+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,591 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $650 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $344, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haljala vald
Haljala vald Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haljala vald STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haljala vald:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haljala vald
Average Daily Rate (ADR) Airbnb Trends in Haljala vald (2025)
Effective short term rental pricing strategy in Haljala vald involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haljala vald typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Haljala vald
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Airbnb Seasonality Analysis & Trends in Haljala vald (2025)
Peak Season (July, June, August)
- Revenue averages $2,229 per month
- Occupancy rates average 42.8%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,248 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $140
Low Season (January, February, November)
- Revenue drops to average $540 per month
- Occupancy decreases to average 15.1%
- Daily rates adjust to average $145
Seasonality Insights for Haljala vald
- The Airbnb seasonality in Haljala vald shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haljala vald's highest earning potential, with monthly revenues capable of climbing to $2,416, occupancy reaching a high of 45.7%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $317, occupancy could drop to 11.2%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haljala vald.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haljala vald seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haljala vald (2025)
Exploring the top neighborhoods for short-term rentals in Haljala vald? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tudu Village | A quiet and picturesque village that offers a relaxing atmosphere for guests looking to escape the hustle and bustle of city life. It is ideal for nature lovers and those interested in rural Estonian culture. | Tudu Nature Reserve, Local Farms, Hiking Trails, Traditional Estonian Cuisine, Cultural Festivals |
| Haljala Church | A historic and well-preserved medieval church that attracts visitors interested in architecture and history. Its serene setting makes it a perfect spot for quiet retreats or spiritual getaways. | Haljala Church, Historical Tours, Photography Opportunities, Surrounding Nature |
| Karula National Park | A natural paradise that showcases Estonia's beautiful landscapes, perfect for outdoor activities such as hiking, bird watching, and nature photography. An excellent location for eco-tourism. | Hiking Trails, Bird Watching, Scenic Lakes, Wildlife, Picnic Areas |
| Lahemaa National Park | One of Estonia's most famous national parks, offering stunning coastal scenery and rich biodiversity. Ideal for guests wanting to explore Estonia's natural beauty and heritage. | Oandu Nature Trail, Palmse Manor, Vihula Manor, Acorn and Pine Forests, Estonian Coastal Scenery |
| Vihula Village | A picturesque small village close to Lahemaa National Park, known for its beautiful manor house and rural charm. Offers quiet accommodation options for nature lovers. | Vihula Manor, Scenic Countryside, Local Artisans, Nature Trails, Cultural Events |
| Aseri | Located near the coast and surrounded by forests, this area is perfect for guests looking for nature retreats and outdoor adventures, while also being close to the water. | Aseri Beach, Forrest Trails, Kayaking, Fishing Spots, Bird Watching |
| Rakkaru Manor | A historic site with beautiful architecture and gardens, attracting visitors interested in history and culture. Offers a unique ambiance for guests. | Rakkaru Estate, Historic Tours, Gardens, Local History Sites, Photography Opportunities |
| Kunda | An urban center with rich industrial heritage, Kunda offers a blend of history, culture, and modern amenities, suitable for guests looking for a mix of urban and nature experiences. | Kunda Cement Factory, Kunda Museum, Forest Parks, Cultural Events, Nearby Beaches |
Understanding Airbnb License Requirements & STR Laws in Haljala vald (2025)
While Haljala vald, Lääne-Viru County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haljala vald to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Haljala vald (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haljala valdbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mikka Accommodation
Entire Place • 5 bedrooms
Nordic Bliss - SUME Beach House
Entire Place • 3 bedrooms
Nordic Bliss - KUMA Beach House with Sauna
Entire Place • 1 bedroom
Vergi Villa - Cottage 200 meters from sandy beach
Entire Place • 4 bedrooms
Beach house Tolsburg with sauna
Entire Place • 5 bedrooms
Nordic Bliss - SUME & KUMA Beach House Complex
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haljala vald (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haljala vald based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kärolin | 2 | $77,045 | 21 | 4.96/5.0 |
| Maria | 3 | $71,150 | 31 | 3.33/5.0 |
| Tiia | 4 | $44,142 | 91 | 4.98/5.0 |
| Eva | 1 | $23,092 | 5 | 4.60/5.0 |
| Julia | 1 | $21,828 | 6 | 4.83/5.0 |
| Karin | 1 | $15,725 | 22 | 5.00/5.0 |
| Mare | 1 | $15,457 | 9 | 4.44/5.0 |
| Sven | 2 | $13,848 | 10 | 4.88/5.0 |
| Host #34578717 | 1 | $12,733 | 1 | 0.00/5.0 |
| Eva-Maria | 3 | $12,158 | 103 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haljala vald.
Dive Deeper: Advanced Haljala vald STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haljala vald. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaljala vald Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haljala vald
- The Haljala vald Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haljala vald, House properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 48.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Haljala vald Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haljala vald
- The dominant room capacity in Haljala vald is 1 bedroom listings, making up 56.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.3% of the active Airbnb listings in Haljala vald, indicating a high concentration in these sizes.
- With over half the market (56.8%) consisting of studios or 1-bedroom units, Haljala vald is particularly well-suited for individuals or couples.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Haljala vald.
Haljala vald Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haljala vald
- The most common guest capacity trend in Haljala vald vacation rentals is listings accommodating 2 guests (45.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Haljala vald STR market, accounting for 59.4% of listings.
- A significant 45.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Haljala vald.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haljala vald.
- On average, properties in Haljala vald are equipped to host 4.0 guests.
Haljala vald Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haljala vald
- The most common availability pattern in Haljala vald falls within the 271-366 days range, representing 81.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Haljala vald (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
Haljala vald Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
50% of total
2 Nights
15 listings
44.1% of total
3 Nights
1 listings
2.9% of total
30+ Nights
1 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Haljala vald is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Haljala vald Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Haljala vald hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haljala vald.
Haljala vald Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
30% of total
Moderate
4 listings
13.3% of total
Firm
8 listings
26.7% of total
Strict
9 listings
30% of total
Cancellation Policy Insights for Haljala vald
- The prevailing Airbnb cancellation policy trend in Haljala vald is Flexible, used by 30% of listings.
- A majority (56.7%) of hosts in Haljala vald utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Haljala vald.
- Regularly review your cancellation policy against competitors and market demand shifts in Haljala vald.
Haljala vald STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haljala vald
- The overall average booking lead time for vacation rentals in Haljala vald is 49 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Haljala vald.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Haljala vald averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haljala vald (2025)
Amenity Prevalence
Amenity Insights for Haljala vald
- Essential amenities in Haljala vald that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haljala vald: Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haljala vald to stay competitive.
Haljala vald Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haljala vald
- The typical guest profile for Airbnb in Haljala vald consists of predominantly international visitors (75%), with top international origins including Estonia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.4% of guests.
- Key international markets include Germany (27%) and Estonia (25.4%).
- Top languages spoken are English (38.6%) followed by German (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Estonia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haljala vald Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Pyhtää | 19 | $1,672 | $211.83 | 28% |
| Porvoo | 123 | $1,495 | $144.65 | 43% |
| Loviisa | 47 | $1,390 | $131.38 | 37% |
| Jõelähtme vald | 20 | $1,342 | $173.46 | 30% |
| Järvenpää | 27 | $1,304 | $100.65 | 49% |
| Kuusalu vald | 47 | $1,192 | $169.81 | 33% |
| Lahti | 303 | $1,185 | $174.43 | 37% |
| Mäntsälä | 13 | $1,141 | $134.46 | 36% |
| Tuusula | 24 | $1,106 | $136.02 | 43% |