Võsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lääne-Viru County, Estonia
Is Airbnb profitable in Võsu in 2025? Explore comprehensive Airbnb analytics for Võsu, Lääne-Viru County, Estonia to uncover income potential. This 2025 STR market report for Võsu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Võsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Võsu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Võsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Võsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Võsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Võsu is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Võsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,775+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,392 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,534 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $894, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Võsu
Võsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Võsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Võsu:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Võsu
Average Daily Rate (ADR) Airbnb Trends in Võsu (2025)
Effective short term rental pricing strategy in Võsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Võsu typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Võsu
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Airbnb Seasonality Analysis & Trends in Võsu (2025)
Peak Season (April, December, January)
- Revenue averages $2,952 per month
- Occupancy rates average 52.4%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,910 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $115
Low Season (March, May, October)
- Revenue drops to average $991 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $111
Seasonality Insights for Võsu
- The Airbnb seasonality in Võsu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Võsu's highest earning potential, with monthly revenues capable of climbing to $3,489, occupancy reaching a high of 67.8%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $824, occupancy could drop to 16.7%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Võsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Võsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Võsu (2025)
Exploring the top neighborhoods for short-term rentals in Võsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Võsu Beach | Võsu Beach is known for its beautiful sandy shores and tranquil waters, making it a popular destination for families and beachgoers looking for a serene vacation spot. | Võsu Beach, Võsu Village, Tamula Lake, Võsu Nature Reserve, Nearby hiking trails |
| Võsu Centre | The center of Võsu offers a mix of local cafes, shops, and proximity to the beach, making it ideal for tourists who want to experience local life while being close to attractions. | Võsu Village Square, Local restaurants and cafes, Cultural events, Art galleries |
| Lahemaa National Park | Located nearby, Lahemaa National Park is famous for its lush nature, historical manors, and rich wildlife, attracting nature lovers and outdoor enthusiasts. | Palmse Manor, Kirkon village, Nature trails, Beaches in the park |
| Valaste Waterfall | A short drive from Võsu, this is Estonia's highest waterfall and attracts nature lovers and photographers alike, making it a great spot for day trips. | Valaste Waterfall, Scenic viewpoints, Nature trails |
| Käsmu | Famous for its maritime museum and coastal charm, Käsmu is a quaint village nearby that draws tourists interested in maritime history and beautiful sea views. | Käsmu Maritime Museum, Käsmu Lighthouse, Coastal trails, Beaches |
| Palmse | Another gem in Lahemaa National Park, this area offers stunning manor house experiences and is perfect for history and nature enthusiasts. | Palmse Manor, Nature trails, Historical buildings |
| Koitjärve | A peaceful countryside area ideal for secluded retreats and nature walks, attracting those looking for tranquility and natural beauty. | Koitjärve Lake, Hiking paths, Nature explorations |
| Lääne-Viru County | The broader region surrounding Võsu offers numerous villages and natural attractions, making it a good base for exploring Estonian nature and culture. | Local villages, Cultural heritage sites, Nature parks, Biking and hiking trails |
Understanding Airbnb License Requirements & STR Laws in Võsu (2025)
While Võsu, Lääne-Viru County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Võsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Võsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Võsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Wesenbeck Riverside Guesthouse with hot-tub
Entire Place • 1 bedroom
Holiday Home in Võsu for family vacation
Entire Place • 2 bedrooms
Cozy Villa Meidi in Võsul
Entire Place • 3 bedrooms
Suve villa in Võsu - perfect for families
Entire Place • 3 bedrooms
Well-equipped summerhouse with sauna in Võsu
Entire Place • 1 bedroom
Cute seaside holiday home / Mere suvila Võsul
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Võsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Võsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Merili | 1 | $34,174 | 106 | 4.98/5.0 |
| Liivia | 1 | $25,458 | 45 | 4.96/5.0 |
| Irene | 4 | $17,877 | 9 | 1.11/5.0 |
| Kirke | 1 | $15,545 | 12 | 4.92/5.0 |
| Gerda | 1 | $15,515 | 73 | 4.81/5.0 |
| Berit | 1 | $10,743 | 90 | 4.97/5.0 |
| Livia | 1 | $8,921 | 43 | 4.93/5.0 |
| Anniki | 1 | $7,967 | 49 | 4.96/5.0 |
| Riivo | 2 | $7,043 | 36 | 4.61/5.0 |
| Maarika | 1 | $3,922 | 65 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Võsu.
Dive Deeper: Advanced Võsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Võsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVõsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Võsu
- The Võsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Võsu, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Võsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Võsu
- The dominant room capacity in Võsu is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.8% of the active Airbnb listings in Võsu, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Võsu.
Võsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Võsu
- The most common guest capacity trend in Võsu vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Võsu STR market, accounting for 47.0% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Võsu.
- On average, properties in Võsu are equipped to host 4.2 guests.
Võsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Võsu
- The most common availability pattern in Võsu falls within the 271-366 days range, representing 76.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Võsu (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Võsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
62.5% of total
2 Nights
6 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Võsu is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Võsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Võsu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Võsu.
Võsu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
41.7% of total
Moderate
6 listings
50% of total
Strict
1 listings
8.3% of total
Cancellation Policy Insights for Võsu
- The prevailing Airbnb cancellation policy trend in Võsu is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 91.7% of listings offering Flexible or Moderate policies. This suggests guests in Võsu may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Võsu.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Võsu.
Võsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Võsu
- The overall average booking lead time for vacation rentals in Võsu is 92 days.
- Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Võsu.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Võsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Võsu (2025)
Amenity Prevalence
Amenity Insights for Võsu
- Essential amenities in Võsu that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Võsu: Essentials.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Võsu to stay competitive.
Võsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Võsu
- The typical guest profile for Airbnb in Võsu consists of predominantly international visitors (68%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 31.9% of guests.
- Key international markets include Estonia (31.9%) and Germany (26.6%).
- Top languages spoken are English (42.4%) followed by German (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Võsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pyhtää | 19 | $1,672 | $211.83 | 28% |
| Loppi | 19 | $1,594 | $187.95 | 42% |
| Ingå | 18 | $1,557 | $159.12 | 45% |
| Porvoo | 123 | $1,495 | $144.65 | 43% |
| Helsinki | 2,348 | $1,479 | $120.71 | 50% |