Pärnu Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Pärnu County, Estonia
Is Airbnb profitable in Pärnu in 2026? Explore comprehensive Airbnb analytics for Pärnu, Pärnu County, Estonia to uncover income potential. This 2026 STR market report for Pärnu, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Pärnu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pärnu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pärnu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pärnu (2026)
Understanding the monthly revenue variations for Airbnb listings in Pärnu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pärnu is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pärnu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $876 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $428, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pärnu
Pärnu Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Pärnu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pärnu:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pärnu
Average Daily Rate (ADR) Airbnb Trends in Pärnu (2026)
Effective short term rental pricing strategy in Pärnu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pärnu typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Pärnu
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Airbnb Seasonality Analysis & Trends in Pärnu (2026)
Peak Season (July, June, September)
- Revenue averages $1,906 per month
- Occupancy rates average 44.6%
- Daily rates average $127
Shoulder Season
- Revenue averages $802 per month
- Occupancy maintains around 21.4%
- Daily rates hold near $137
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $129
Seasonality Insights for Pärnu
- The Airbnb seasonality in Pärnu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pärnu's highest earning potential, with monthly revenues capable of climbing to $2,303, occupancy reaching a high of 50.8%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pärnu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pärnu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pärnu (2026)
Exploring the top neighborhoods for short-term rentals in Pärnu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pärnu Beach | Pärnu Beach is the most popular beach in Estonia, known for its sandy shores and vibrant atmosphere during the summer months. It attracts many tourists looking for a beach vacation, water sports, and relaxation. | Pärnu Beach, Beach Promenade, Pärnu Mud Baths, Pärnu Summer Festival, Pärnu Kalev Tennis Club, Spa Hotels |
| City Center | The City Center of Pärnu offers a mix of cultural experiences, shopping, and dining. It is a hub for both local residents and tourists, making it a prime location for Airbnb hosting. | Pärnu Museum, Rüütli Street Shopping, Pärnu Theatre, St. Elizabeth's Church, City Hall, Pärnu Town Hall Park |
| Koidula Park | Koidula Park is a beautiful green space that attracts families and nature lovers. It offers recreational activities and proximity to the city, making it an appealing area for Airbnb guests looking for relaxation. | Koidula Park, Pärnu River, Bicycle paths, Picnic areas, Nature trails, Cultural events in the park |
| Soomra | Soomra is a quieter residential area close to the beach and offers a more local experience. Ideal for travelers looking to stay away from the main tourist spots while still being close to attractions. | Quiet residential streets, Local cafes, Nearby parks, Proximity to beach, Community events |
| Rannapark | Rannapark is a beautiful park area adjacent to the beach, perfect for hosting guests who enjoy outdoor activities and a peaceful environment. It features walking paths and is great for families. | Rannapark greens, Walking paths, Beach access, Family-friendly atmosphere, Event spaces |
| Vigri | Vigri is a coastal area known for its unique charm and natural beauty. It is perfect for those who want to explore the natural landscapes while being close to the city. | Vigri Bay, Coastal trails, Fishing spots, Natural surroundings, Outdoor adventures |
| Supeluse Street | Supeluse Street is famous for its historic buildings and cultural significance. It offers a unique blend of history and local charm, attracting guests interested in culture and history. | Historic architecture, Art galleries, Local markets, Cafes and bistros, Cultural events |
| Puurmani | Puurmani is ideal for guests looking to escape the hustle and bustle. It's a well-preserved area that encourages outdoor activities and discovering nature, perfect for ecotourism. | Nature reserves, Hiking trails, Campsites, Wildlife viewing, Quiet countryside atmosphere |
Understanding Airbnb License Requirements & STR Laws in Pärnu (2026)
While Pärnu, Pärnu County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pärnu to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pärnu (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pärnubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy 2-bedroom seaside apartment
Entire Place • 2 bedrooms
White Nights holiday home, sauna, grill & bikes
Entire Place • 3 bedrooms
Citycenter 1 bedroom apartment + free parking
Entire Place • 1 bedroom
Pärnu sea view apartment
Entire Place • 2 bedrooms
Gemini Homes Pärnu, Väike-Kuke
Entire Place • 2 bedrooms
Golden Home Hosting
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pärnu (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Pärnu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annika | 1 | $21,179 | 74 | 4.96/5.0 |
| Madis | 1 | $19,611 | 15 | 4.93/5.0 |
| Kaili | 2 | $9,628 | 9 | 4.00/5.0 |
| Egle | 1 | $9,294 | 4 | 4.75/5.0 |
| Laura | 1 | $5,957 | 7 | 5.00/5.0 |
| Monika | 1 | $5,490 | 1 | Not Rated |
| Marian | 1 | $5,439 | 18 | 4.33/5.0 |
| Merlin | 1 | $5,271 | 2 | Not Rated |
| Mari | 1 | $5,158 | 8 | 4.38/5.0 |
| Paula | 1 | $5,117 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pärnu.
Dive Deeper: Advanced Pärnu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pärnu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPärnu Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pärnu
- The Pärnu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pärnu, Apartment/Condo properties are the most common (82.6%), reflecting the local real estate landscape.
- Houses represent a significant 17.4% portion, catering likely to families or larger groups.
Pärnu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pärnu
- The dominant room capacity in Pärnu is 1 bedroom listings, making up 60.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.6% of the active Airbnb listings in Pärnu, indicating a high concentration in these sizes.
- With over half the market (60.9%) consisting of studios or 1-bedroom units, Pärnu is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pärnu.
Pärnu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pärnu
- The most common guest capacity trend in Pärnu vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pärnu STR market, accounting for 69.5% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pärnu.
- On average, properties in Pärnu are equipped to host 3.7 guests.
Pärnu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pärnu
- The most common availability pattern in Pärnu falls within the 271-366 days range, representing 95.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pärnu (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
Pärnu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
26.1% of total
2 Nights
11 listings
47.8% of total
30+ Nights
6 listings
26.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pärnu is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Pärnu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.1%) caters to monthly stays (30+ nights) in Pärnu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Pärnu hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pärnu.
Pärnu Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
8.7% of total
Flexible
9 listings
39.1% of total
Moderate
7 listings
30.4% of total
Firm
4 listings
17.4% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Pärnu
- The prevailing Airbnb cancellation policy trend in Pärnu is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (21.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Pärnu.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pärnu.
Pärnu STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pärnu
- The overall average booking lead time for vacation rentals in Pärnu is 18 days.
- Guests book furthest in advance for stays during September (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (28 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Pärnu.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Pärnu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pärnu (2026)
Amenity Prevalence
Amenity Insights for Pärnu
- Essential amenities in Pärnu that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pärnu: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pärnu to stay competitive.
Pärnu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pärnu
- The typical guest profile for Airbnb in Pärnu consists of predominantly international visitors (76%), with top international origins including Estonia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 24.1% of guests.
- Key international markets include Finland (33%) and Estonia (24.1%).
- Top languages spoken are English (38.1%) followed by Finnish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Estonia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pärnu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vārzas | 11 | $1,793 | $146.74 | 42% |
| Līgatnes pagasts | 12 | $1,617 | $303.62 | 33% |
| Lääne-Harju vald | 44 | $1,563 | $202.17 | 32% |
| Krimuldas pagasts | 15 | $1,317 | $218.71 | 27% |
| Häädemeeste vald | 19 | $1,306 | $153.81 | 38% |
| Jõelähtme vald | 23 | $1,297 | $173.06 | 29% |
| Lääneranna vald | 24 | $1,273 | $175.69 | 27% |
| Drabešu pagasts | 31 | $1,237 | $175.64 | 28% |
| Harku vald | 30 | $1,195 | $135.14 | 37% |
| Viljandi vald | 11 | $1,178 | $233.03 | 25% |