Kuressaare Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saare County, Estonia
Is Airbnb profitable in Kuressaare in 2025? Explore comprehensive Airbnb analytics for Kuressaare, Saare County, Estonia to uncover income potential. This 2025 STR market report for Kuressaare, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in Kuressaare, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuressaare Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuressaare Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuressaare (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuressaare is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuressaare is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuressaare across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,851+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,185 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $668 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuressaare
Kuressaare Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuressaare STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuressaare:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuressaare
Average Daily Rate (ADR) Airbnb Trends in Kuressaare (2025)
Effective short term rental pricing strategy in Kuressaare involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuressaare typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Kuressaare
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Airbnb Seasonality Analysis & Trends in Kuressaare (2025)
Peak Season (July, June, May)
- Revenue averages $1,501 per month
- Occupancy rates average 43.4%
- Daily rates average $98
Shoulder Season
- Revenue averages $795 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $93
Low Season (January, February, March)
- Revenue drops to average $386 per month
- Occupancy decreases to average 16.9%
- Daily rates adjust to average $87
Seasonality Insights for Kuressaare
- The Airbnb seasonality in Kuressaare shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuressaare's highest earning potential, with monthly revenues capable of climbing to $1,812, occupancy reaching a high of 55.6%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $332, occupancy could drop to 14.8%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuressaare.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuressaare seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuressaare (2025)
Exploring the top neighborhoods for short-term rentals in Kuressaare? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kuressaare Old Town | Charming historic area with medieval architecture and rich cultural history. Perfect for tourists interested in heritage and local culture, with quaint cafes and shops. | Kuressaare Castle, Saaremaa Museum, St. Nicholas Church, Kuressaare Town Park |
| South Beach | Beautiful beach area with sandy shores and lovely promenades. Ideal for beachgoers and families looking for relaxation and water activities. | Pöide Church, Kuressaare Beach, Linnulahe, Veskijärv |
| Spa District | Known for its wellness centers and spas, this area attracts visitors seeking relaxation and health treatments. Great for both short-term and long-term stays. | Spa Hotel Meri, Saaremaa Spa, Tervise Paradiis |
| Kuressaare Harbor | A picturesque harbor area bustling with activity. Great for tourists who appreciate marine activities and scenic views. | Kuressaare Marina, Boat tours, Fishing activities |
| Sõrve Peninsula | A natural area with stunning landscapes and outdoor activities. Perfect for nature lovers and those seeking adventure. | Sõrve Lighthouse, Ruhnu Island, Hiking trails |
| Kaali Meteorite Crater | Historical site with a unique natural wonder. Attracts tourists interested in geology and natural beauty. | Kaali Crater, Kaali Lake |
| Saaremaa Vineyards | A growing region for enthusiasts of local wines and rural tourism. Appeals to those seeking a unique taste experience in a rural setting. | Saaremaa Vineyard, Wine tasting tours |
| Saaremaa Golf Course | A premier golfing destination in Estonia. Attracts golf enthusiasts during the summer season and provides stunning coastal views. | Saaremaa Golf & Country Club, Golf tournaments, Scenic ocean views |
Understanding Airbnb License Requirements & STR Laws in Kuressaare (2025)
While Kuressaare, Saare County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuressaare to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kuressaare (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuressaarebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury apartment close to the sea
Entire Place • 2 bedrooms
Kaluri Seaview Apartment
Entire Place • 1 bedroom
Nautika Central Residence
Entire Place • 4 bedrooms
Sinilille 7 Holiday Home
Entire Place • 4 bedrooms
Nolcken Lagerhaus
Entire Place • 2 bedrooms
Kuressaare Family and Garden apartment 5+1
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuressaare (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuressaare based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ülle | 12 | $78,766 | 369 | 4.82/5.0 |
| Eva-Maria | 9 | $66,528 | 376 | 4.85/5.0 |
| Artur | 6 | $54,596 | 146 | 4.90/5.0 |
| Mari | 2 | $42,205 | 19 | 2.50/5.0 |
| Kadri | 2 | $36,114 | 180 | 4.95/5.0 |
| Lissel | 2 | $28,540 | 27 | 4.92/5.0 |
| Söhne | 2 | $25,765 | 108 | 4.87/5.0 |
| Kaspar | 4 | $25,763 | 20 | 4.92/5.0 |
| Keit | 1 | $21,951 | 10 | 4.70/5.0 |
| Grete | 1 | $21,260 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuressaare.
Dive Deeper: Advanced Kuressaare STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuressaare. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuressaare Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuressaare
- The Kuressaare Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuressaare, Apartment/Condo properties are the most common (74.2%), reflecting the local real estate landscape.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.5%) offer potential for unique stay experiences.
Kuressaare Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuressaare
- The dominant room capacity in Kuressaare is 1 bedroom listings, making up 63.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Kuressaare, indicating a high concentration in these sizes.
- With over half the market (63.6%) consisting of studios or 1-bedroom units, Kuressaare is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kuressaare.
Kuressaare Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuressaare
- The most common guest capacity trend in Kuressaare vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kuressaare STR market, accounting for 56.8% of listings.
- 11.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuressaare.
- On average, properties in Kuressaare are equipped to host 3.5 guests.
Kuressaare Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuressaare
- The most common availability pattern in Kuressaare falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kuressaare (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuressaare Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
50.8% of total
2 Nights
58 listings
45.3% of total
3 Nights
3 listings
2.3% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Kuressaare is 1 Night, adopted by 50.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.1%) of the Kuressaare Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.8% of Kuressaare hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuressaare.
Kuressaare Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
46 listings
41.4% of total
Moderate
39 listings
35.1% of total
Firm
5 listings
4.5% of total
Strict
21 listings
18.9% of total
Cancellation Policy Insights for Kuressaare
- The prevailing Airbnb cancellation policy trend in Kuressaare is Flexible, used by 41.4% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in Kuressaare may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.4% market standard in Kuressaare.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuressaare.
Kuressaare STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuressaare
- The overall average booking lead time for vacation rentals in Kuressaare is 57 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Kuressaare.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Kuressaare averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuressaare (2025)
Amenity Prevalence
Amenity Insights for Kuressaare
- Essential amenities in Kuressaare that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuressaare: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuressaare to stay competitive.
Kuressaare Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuressaare
- The typical guest profile for Airbnb in Kuressaare consists of predominantly international visitors (66%), with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Estonian.
- Domestic travelers account for 34.5% of guests.
- Key international markets include Estonia (34.5%) and Finland (21.2%).
- Top languages spoken are English (38%) followed by Estonian (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Finland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuressaare Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lääne-Nigula vald | 51 | $1,551 | $195.45 | 32% |
| Hanko | 123 | $1,501 | $176.14 | 36% |
| Lääneranna vald | 26 | $1,248 | $171.91 | 25% |
| Kolkas pagasts | 20 | $908 | $120.16 | 39% |
| Hiiumaa vald | 50 | $891 | $166.26 | 33% |
| Saaremaa vald | 116 | $844 | $139.29 | 34% |
| Haapsalu | 90 | $743 | $118.53 | 32% |
| Engures pagasts | 73 | $736 | $98.72 | 34% |
| Hiiumaa vald | 13 | $733 | $196.18 | 30% |
| Mērsraga pagasts | 11 | $718 | $118.00 | 37% |