Saaremaa vald Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saare County, Estonia
Is Airbnb profitable in Saaremaa vald in 2025? Explore comprehensive Airbnb analytics for Saaremaa vald, Saare County, Estonia to uncover income potential. This 2025 STR market report for Saaremaa vald, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Saaremaa vald, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saaremaa vald Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saaremaa vald Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saaremaa vald (2025)
Understanding the monthly revenue variations for Airbnb listings in Saaremaa vald is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saaremaa vald is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saaremaa vald across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,234+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $945 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saaremaa vald
Saaremaa vald Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saaremaa vald STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saaremaa vald:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saaremaa vald
Average Daily Rate (ADR) Airbnb Trends in Saaremaa vald (2025)
Effective short term rental pricing strategy in Saaremaa vald involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saaremaa vald typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Saaremaa vald
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Airbnb Seasonality Analysis & Trends in Saaremaa vald (2025)
Peak Season (July, August, June)
- Revenue averages $2,186 per month
- Occupancy rates average 41.7%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,312 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $832 per month
- Occupancy decreases to average 17.0%
- Daily rates adjust to average $137
Seasonality Insights for Saaremaa vald
- The Airbnb seasonality in Saaremaa vald shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saaremaa vald's highest earning potential, with monthly revenues capable of climbing to $2,682, occupancy reaching a high of 52.9%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $654, occupancy could drop to 14.9%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saaremaa vald.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saaremaa vald seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saaremaa vald (2025)
Exploring the top neighborhoods for short-term rentals in Saaremaa vald? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kuressaare | The capital of Saare County, Kuressaare is known for its well-preserved medieval architecture, charming old town, and beautiful beaches. It attracts tourists year-round, especially during the summer. | Kuressaare Castle, Saaremaa Museum, Kuressaare Town Park, Sörve Lighthouse, Beach promenades, Local restaurants and cafes |
| Metsäüla | A picturesque area surrounded by nature and tall forests, ideal for those looking for a quiet retreat. Popular with nature lovers and families seeking a tranquil getaway. | Metsäüla Nature Reserve, Hiking trails, Birdwatching opportunities, Nearby farms offering local produce |
| Osmussaar | A small island with stunning landscapes and untouched nature, attracting eco-tourists and those seeking privacy. Perfect for adventurous guests looking to explore a unique location. | Osmussaar Nature Reserve, Secluded beaches, Lighthouse, Diverse flora and fauna |
| Nasva | A cozy village with beautiful views over the Nasva River, popular for its relaxed atmosphere. Offers water sports and is great for fishing enthusiasts. | Nasva River, Water sports (kayaking, sailing), Local eateries |
| Sääre | A charming coastal area known for its stunning views of the Baltic Sea. Ideal for guests looking for beach access and a laid-back atmosphere. | Sääre Peninsula, Beach access, Scenic walks, Birdwatching spots |
| Torgu | A rural area famous for its natural beauty and traditional Estonian countryside charm. Great for guests wanting to experience local culture and lifestyle. | Torgu Nature Trails, Traditional Estonian homes, Local farms and markets |
| Kärdla | A small town that combines local culture with beautiful landscapes. It is a gateway for exploring Saaremaa's natural attractions. | Kärdla Beach, Visitor center, Nature trails, Local festivals |
| Kihnu Island | A cultural gem known for its unique traditions and heritage, attracting tourists interested in authentic Estonian culture and history. | Kihnu Museum, Traditional Kihnu music and dance, Local handicrafts, Scenic coastlines |
Understanding Airbnb License Requirements & STR Laws in Saaremaa vald (2025)
While Saaremaa vald, Saare County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saaremaa vald to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saaremaa vald (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saaremaa valdbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Kandimaa in West-Saaremaa
Entire Place • 4 bedrooms
Tbruotsa farmhouse
Entire Place • 4 bedrooms
Õnneoru Guesthouse
Entire Place • 3 bedrooms
Log house with a sauna and hot tub in Atla!
Entire Place • 4 bedrooms
Modern handicraft log house near the beach.
Entire Place • 4 bedrooms
Holiday home with hot tub, lounge area and sauna
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saaremaa vald (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saaremaa vald based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katrin | 1 | $55,210 | 9 | 5.00/5.0 |
| Taavo | 1 | $36,344 | 23 | 5.00/5.0 |
| Maret | 6 | $35,561 | 236 | 4.99/5.0 |
| Marko | 2 | $34,001 | 226 | 4.92/5.0 |
| Mari | 1 | $33,671 | 8 | 5.00/5.0 |
| Sven | 1 | $31,710 | 7 | 5.00/5.0 |
| Lagle | 1 | $31,582 | 21 | 4.86/5.0 |
| Maanus | 2 | $30,774 | 49 | 4.50/5.0 |
| Mariliis | 1 | $30,700 | 25 | 5.00/5.0 |
| Anu | 2 | $28,708 | 147 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saaremaa vald.
Dive Deeper: Advanced Saaremaa vald STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saaremaa vald. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaaremaa vald Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saaremaa vald
- The Saaremaa vald Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saaremaa vald, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 8.5%) offer potential for unique stay experiences.
Saaremaa vald Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saaremaa vald
- The dominant room capacity in Saaremaa vald is 1 bedroom listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Saaremaa vald, indicating a high concentration in these sizes.
- A significant 30.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saaremaa vald.
Saaremaa vald Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saaremaa vald
- The most common guest capacity trend in Saaremaa vald vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Saaremaa vald STR market, accounting for 46.6% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saaremaa vald.
- On average, properties in Saaremaa vald are equipped to host 4.8 guests.
Saaremaa vald Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saaremaa vald
- The most common availability pattern in Saaremaa vald falls within the 271-366 days range, representing 72.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saaremaa vald (49.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saaremaa vald Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
44% of total
2 Nights
50 listings
45.9% of total
3 Nights
7 listings
6.4% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
1 listings
0.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saaremaa vald is 2 Nights, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.9%) of the Saaremaa vald Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.9% of Saaremaa vald hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saaremaa vald.
Saaremaa vald Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
33.3% of total
Moderate
30 listings
29.4% of total
Firm
9 listings
8.8% of total
Strict
29 listings
28.4% of total
Cancellation Policy Insights for Saaremaa vald
- The prevailing Airbnb cancellation policy trend in Saaremaa vald is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (37.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Saaremaa vald.
- Regularly review your cancellation policy against competitors and market demand shifts in Saaremaa vald.
Saaremaa vald STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saaremaa vald
- The overall average booking lead time for vacation rentals in Saaremaa vald is 50 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Saaremaa vald.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Saaremaa vald averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saaremaa vald (2025)
Amenity Prevalence
Amenity Insights for Saaremaa vald
- Essential amenities in Saaremaa vald that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saaremaa vald: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saaremaa vald to stay competitive.
Saaremaa vald Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saaremaa vald
- The typical guest profile for Airbnb in Saaremaa vald consists of predominantly international visitors (70%), with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 30.4% of guests.
- Key international markets include Estonia (30.4%) and Finland (13.4%).
- Top languages spoken are English (40.9%) followed by German (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Finland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saaremaa vald Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lääne-Nigula vald | 51 | $1,551 | $195.45 | 32% |
| Hanko | 123 | $1,501 | $176.14 | 36% |
| Lääneranna vald | 26 | $1,248 | $171.91 | 25% |
| Kolkas pagasts | 20 | $908 | $120.16 | 39% |
| Hiiumaa vald | 50 | $891 | $166.26 | 33% |
| Haapsalu | 90 | $743 | $118.53 | 32% |
| Engures pagasts | 73 | $736 | $98.72 | 34% |
| Hiiumaa vald | 13 | $733 | $196.18 | 30% |
| Mērsraga pagasts | 11 | $718 | $118.00 | 37% |
| Haapsalu linn | 19 | $656 | $217.84 | 24% |