Viljandi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viljandi County, Estonia
Is Airbnb profitable in Viljandi in 2025? Explore comprehensive Airbnb analytics for Viljandi, Viljandi County, Estonia to uncover income potential. This 2025 STR market report for Viljandi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Viljandi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viljandi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viljandi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viljandi (2025)
Understanding the monthly revenue variations for Airbnb listings in Viljandi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viljandi is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viljandi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,290 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $759 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $379, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viljandi
Viljandi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viljandi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viljandi:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viljandi
Average Daily Rate (ADR) Airbnb Trends in Viljandi (2025)
Effective short term rental pricing strategy in Viljandi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viljandi typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Viljandi
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Airbnb Seasonality Analysis & Trends in Viljandi (2025)
Peak Season (May, June, April)
- Revenue averages $1,591 per month
- Occupancy rates average 31.1%
- Daily rates average $80
Shoulder Season
- Revenue averages $916 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $82
Low Season (January, February, November)
- Revenue drops to average $576 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $85
Seasonality Insights for Viljandi
- The Airbnb seasonality in Viljandi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viljandi's highest earning potential, with monthly revenues capable of climbing to $1,662, occupancy reaching a high of 48.8%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $538, occupancy could drop to 22.1%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viljandi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viljandi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viljandi (2025)
Exploring the top neighborhoods for short-term rentals in Viljandi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Viljandi, featuring historical architecture and easy access to local amenities. It attracts tourists due to its charming atmosphere and proximity to various attractions. | Viljandi Castle, Viljandi County Museum, The Viljandi Cultural Center, The Baltic Sea Trail |
| Lake Viljandi | A beautiful area popular for holidaymakers who enjoy nature and water activities. Perfect for those seeking relaxation and outdoor experiences surrounded by nature. | Lake Viljandi, Viljandi park, Nature trails, Boating activities, Swimming areas |
| Old Town | Known for its picturesque streets and historical buildings, the Old Town of Viljandi offers a unique experience to tourists looking for local culture and history. | Viljandi Old Town, St. John's Church, Town Hall, Various local cafes and shops |
| Viljandi Music Festival area | A vibrant area that comes alive during the Viljandi Folk Music Festival. This attracts music lovers and offers a lively atmosphere during the festival season. | Viljandi Folk Music Festival, Open air concerts, Arts and crafts stalls, Festival workshops |
| Nurmijärvi | This residential area appeals to those seeking a quieter stay with a local feel. It provides easy access to nature and is popular with families visiting Viljandi. | Local parks, Family-friendly amenities, Walking paths |
| Vana-Viljandi | A historic part of town renowned for its archaeological sites and ancient history. It attracts tourists interested in the rich heritage of Viljandi. | Ancient burial mounds, Historical trails, Cultural heritage sites |
| Raatuse Street | Known for a mix of local shops and restaurants, this area is great for tourists who want to experience the daily life of Viljandi and its culinary offerings. | Local eateries, Shops, Cafes |
| Viljandi Sports and Leisure Complex | An area thriving with sports enthusiasts and families looking for recreational activities. It’s great for short stays focused on leisure and fitness. | Sports facilities, Swimming pool, Walking routes, Fitness events |
Understanding Airbnb License Requirements & STR Laws in Viljandi (2025)
While Viljandi, Viljandi County, Estonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viljandi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Viljandi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viljandibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oru Villa - Luxury 3 bedroom apartment
Entire Place • 3 bedrooms
Dream stay in Viljandi with air conditioning!
Entire Place • 2 bedrooms
Stylish and Historic Studio
Entire Place • 1 bedroom
Best view in Viljandi Old Town
Entire Place • 2 bedrooms
Vaksali Apartment!
Entire Place • 1 bedroom
Castle Hills Residence
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viljandi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viljandi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heilo | 1 | $54,218 | 21 | 5.00/5.0 |
| Johanna | 2 | $32,462 | 86 | 4.95/5.0 |
| Anni | 1 | $19,598 | 32 | 4.94/5.0 |
| Katrin | 2 | $19,448 | 161 | 4.97/5.0 |
| Host #8043265 | 2 | $17,931 | 67 | 2.49/5.0 |
| Kadi | 1 | $16,547 | 34 | 5.00/5.0 |
| Deanne | 1 | $16,281 | 14 | 5.00/5.0 |
| Liina | 1 | $15,054 | 48 | 5.00/5.0 |
| Host #81899410 | 1 | $14,161 | 2 | 0.00/5.0 |
| Tiina | 1 | $13,290 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viljandi.
Dive Deeper: Advanced Viljandi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viljandi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViljandi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viljandi
- The Viljandi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viljandi, Apartment/Condo properties are the most common (83.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Viljandi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viljandi
- The dominant room capacity in Viljandi is 1 bedroom listings, making up 75.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.5% of the active Airbnb listings in Viljandi, indicating a high concentration in these sizes.
- With over half the market (75.4%) consisting of studios or 1-bedroom units, Viljandi is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Viljandi.
Viljandi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viljandi
- The most common guest capacity trend in Viljandi vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Viljandi STR market, accounting for 60.7% of listings.
- 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viljandi.
- On average, properties in Viljandi are equipped to host 3.5 guests.
Viljandi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viljandi
- The most common availability pattern in Viljandi falls within the 271-366 days range, representing 62.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Viljandi (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viljandi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
72.2% of total
2 Nights
11 listings
20.4% of total
3 Nights
2 listings
3.7% of total
30+ Nights
2 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Viljandi is 1 Night, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Viljandi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.2% of Viljandi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viljandi.
Viljandi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
47.5% of total
Moderate
14 listings
35% of total
Firm
1 listings
2.5% of total
Strict
6 listings
15% of total
Cancellation Policy Insights for Viljandi
- The prevailing Airbnb cancellation policy trend in Viljandi is Flexible, used by 47.5% of listings.
- The market strongly favors guest-friendly terms, with 82.5% of listings offering Flexible or Moderate policies. This suggests guests in Viljandi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.5% market standard in Viljandi.
- Regularly review your cancellation policy against competitors and market demand shifts in Viljandi.
Viljandi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viljandi
- The overall average booking lead time for vacation rentals in Viljandi is 36 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Viljandi.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Viljandi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viljandi (2025)
Amenity Prevalence
Amenity Insights for Viljandi
- Essential amenities in Viljandi that guests expect include: Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viljandi: Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viljandi to stay competitive.
Viljandi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viljandi
- The typical guest profile for Airbnb in Viljandi consists of a mix of domestic (64%) and international guests, often arriving from nearby Tallinn, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Estonian.
- Domestic travelers account for 64.4% of guests.
- Key international markets include Estonia (64.4%) and Finland (11.9%).
- Top languages spoken are English (40%) followed by Estonian (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tallinn and Tartu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viljandi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Vārzas | 10 | $1,945 | $139.17 | 48% |
| Garkalnes pagasts | 11 | $1,855 | $186.60 | 39% |
| Drabešu pagasts | 26 | $1,476 | $195.34 | 33% |
| Häädemeeste vald | 16 | $1,430 | $124.18 | 38% |
| Jõelähtme vald | 20 | $1,342 | $173.46 | 30% |
| Harku vald | 29 | $1,214 | $132.20 | 35% |
| Kuusalu vald | 47 | $1,192 | $169.81 | 33% |
| Tallinn | 1,849 | $1,104 | $95.28 | 47% |
| Otepää vald | 28 | $1,076 | $198.63 | 28% |