Millau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Millau in 2025? Explore comprehensive Airbnb analytics for Millau, Occitania, France to uncover income potential. This 2025 STR market report for Millau, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 351 active listings.
Whether you're considering an Airbnb investment in Millau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millau Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millau (2025)
Understanding the monthly revenue variations for Airbnb listings in Millau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millau is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,139+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,313 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $769 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millau
Millau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millau:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millau
Average Daily Rate (ADR) Airbnb Trends in Millau (2025)
Effective short term rental pricing strategy in Millau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millau typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Millau
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Airbnb Seasonality Analysis & Trends in Millau (2025)
Peak Season (August, July, September)
- Revenue averages $1,516 per month
- Occupancy rates average 47.6%
- Daily rates average $107
Shoulder Season
- Revenue averages $951 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $97
Low Season (January, February, March)
- Revenue drops to average $740 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $91
Seasonality Insights for Millau
- The Airbnb seasonality in Millau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millau's highest earning potential, with monthly revenues capable of climbing to $1,874, occupancy reaching a high of 57.2%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $665, occupancy could drop to 28.7%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millau (2025)
Exploring the top neighborhoods for short-term rentals in Millau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millau Viaduct Area | Famous for the stunning Millau Viaduct, this area attracts visitors interested in engineering marvels and beautiful landscapes. Ideal for tourists and nature lovers. | Millau Viaduct, Grands Causses National Park, Local hiking trails, Bungee jumping at the viaduct |
| Historic Millau Town Center | Rich in history and culture, the town center offers charming squares, historic buildings, and local shops, making it attractive for tourists wanting to experience French culture. | Millau Cathedral, Place de la Capelle, Local artisan shops, Musee de Millau, Cafes and restaurants |
| Gorges du Tarn | A stunning natural area with steep cliffs and a river gorge, perfect for outdoor activities such as kayaking, hiking, and sightseeing. | Tarn River, Kayaking and canoeing, Hiking trails, Stunning viewpoints, Charming villages |
| Les Templiers | This area is known for its historical significance with well-preserved medieval structures and scenic landscapes, appealing to history enthusiasts. | Templar ruins, Historical tours, Local wines and gastronomy, Scenic drives |
| Saint-Amans-des-Cots | A serene village that provides access to outdoor activities and is ideal for visitors looking for relaxation away from the busy tourist spots. | Natural parks, Hiking, Local markets, Fishing spots, Peaceful atmosphere |
| Lacaune | Nestled in the mountains, Lacaune is perfect for those looking for a tranquil getaway, known for its thermal springs and natural beauty. | Thermal spa, Hiking trails, Gastronomic specialties, Cultural festivals |
| The Grands Causses | This area offers dramatic landscapes and is part of UNESCO’s World Heritage sites, great for visitors seeking adventure and nature. | Caving, Rock climbing, Local wildlife, Biodiversity, Cultural heritage |
| Vallee du Tarn | A picturesque valley with beautiful views and opportunities for adventure sports, ideal for tourists who love nature and recreation. | Tarn Valley, Cycling paths, Walking trails, Local fauna and flora, Adventure sports opportunities |
Understanding Airbnb License Requirements & STR Laws in Millau (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Millau. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Millau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House 1-10 sunny Millau Calm neighborhood
Entire Place • 4 bedrooms
Mediterranean villa with pool!
Entire Place • 2 bedrooms
Charming family home
Entire Place • 4 bedrooms
Family home in Millau center with pool
Entire Place • 4 bedrooms
Villa, Le Clos des Templiers.
Entire Place • 3 bedrooms
Welcome to Massebiau Gorges de la Dourbie
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eddy | 15 | $128,826 | 2671 | 4.72/5.0 |
| Malory | 5 | $63,798 | 968 | 4.78/5.0 |
| José | 3 | $63,791 | 293 | 4.81/5.0 |
| Pascale | 4 | $62,251 | 16 | 5.00/5.0 |
| Rémi | 1 | $57,715 | 156 | 4.79/5.0 |
| Charlotte | 2 | $46,385 | 116 | 4.92/5.0 |
| Florian | 1 | $40,830 | 11 | 4.64/5.0 |
| Corinne | 1 | $40,365 | 165 | 4.93/5.0 |
| Wecheckin | 1 | $39,374 | 13 | 4.62/5.0 |
| Laurent | 7 | $36,980 | 80 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millau.
Dive Deeper: Advanced Millau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millau
- The Millau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 351 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millau, Apartment/Condo properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 34.5% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Millau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millau
- The dominant room capacity in Millau is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Millau, indicating a high concentration in these sizes.
Millau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millau
- The most common guest capacity trend in Millau vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Millau STR market, accounting for 59.0% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millau.
- On average, properties in Millau are equipped to host 3.4 guests.
Millau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millau
- The most common availability pattern in Millau falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Millau (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
28.5% of total
2 Nights
97 listings
27.6% of total
3 Nights
24 listings
6.8% of total
4-6 Nights
21 listings
6% of total
7-29 Nights
5 listings
1.4% of total
30+ Nights
104 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in Millau is 30+ Nights, adopted by 29.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in Millau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.6% of Millau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millau.
Millau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
4 listings
1.1% of total
Flexible
120 listings
34.4% of total
Moderate
108 listings
30.9% of total
Firm
85 listings
24.4% of total
Strict
31 listings
8.9% of total
Cancellation Policy Insights for Millau
- The prevailing Airbnb cancellation policy trend in Millau is Flexible, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.3%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.4% market standard in Millau.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Millau.
Millau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millau
- The overall average booking lead time for vacation rentals in Millau is 63 days.
- Guests book furthest in advance for stays during October (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (75 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Millau.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Millau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millau (2025)
Amenity Prevalence
Amenity Insights for Millau
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millau to stay competitive.
Millau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millau
- The typical guest profile for Airbnb in Millau consists of primarily domestic travelers (90%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 89.7% of guests.
- Key international markets include France (89.7%) and Spain (1.6%).
- Top languages spoken are French (45.3%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 12 | $4,669 | $403.10 | 43% |
| Courzieu | 10 | $4,136 | $326.39 | 48% |
| Cavillargues | 12 | $3,281 | $346.43 | 38% |
| Divajeu | 20 | $3,269 | $439.25 | 35% |
| Eygalières | 83 | $3,251 | $442.36 | 38% |
| Puimisson | 13 | $3,090 | $406.86 | 39% |
| Lamotte-du-Rhône | 12 | $3,021 | $335.42 | 35% |
| Anneyron | 10 | $2,957 | $248.22 | 40% |
| Les Baux-de-Provence | 24 | $2,893 | $346.37 | 41% |
| Saint-Germain-au-Mont-d'Or | 18 | $2,804 | $295.22 | 30% |