Hamburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hamburg, Germany
Is Airbnb profitable in Hamburg in 2025? Explore comprehensive Airbnb analytics for Hamburg, Hamburg, Germany to uncover income potential. This 2025 STR market report for Hamburg, based on AirROI data from September 2024 to August 2025, reveals key trends in the bustling market of 2,635 active listings.
Whether you're considering an Airbnb investment in Hamburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hamburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hamburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hamburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Hamburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hamburg is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hamburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,930+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,252 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,838 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $961, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hamburg
Hamburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hamburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hamburg:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hamburg
Average Daily Rate (ADR) Airbnb Trends in Hamburg (2025)
Effective short term rental pricing strategy in Hamburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hamburg typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Hamburg
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Airbnb Seasonality Analysis & Trends in Hamburg (2025)
Peak Season (May, September, June)
- Revenue averages $2,878 per month
- Occupancy rates average 57.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,504 per month
- Occupancy maintains around 52.2%
- Daily rates hold near $146
Low Season (January, February, November)
- Revenue drops to average $1,834 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $132
Seasonality Insights for Hamburg
- The Airbnb seasonality in Hamburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hamburg's highest earning potential, with monthly revenues capable of climbing to $2,978, occupancy reaching a high of 62.9%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,677, occupancy could drop to 39.7%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hamburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hamburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hamburg (2025)
Exploring the top neighborhoods for short-term rentals in Hamburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Pauli | Famous for its nightlife, cultural diversity, and proximity to the Reeperbahn, St. Pauli attracts tourists looking for entertainment and local charm. | Reeperbahn, St. Pauli Amphitheater, Heiligengeistfeld, Schmidt Theater, Millerntor Stadium |
| Altona | A vibrant district known for its waterfront, parks, and multicultural atmosphere. Ideal for families and those seeking a quieter environment near the city center. | Altonaer Balkon, Blankenese Beach, Fischmarkt, Altona Museum, Planten un Blomen |
| Eppendorf | A charming, upscale neighborhood with beautiful streets, cafes, and boutiques. Popular among business travelers and those looking for a peaceful stay close to the city center. | Eppendorfer Landstraße, University Medical Center Hamburg-Eppendorf, Laundries and boutiques, Eppendorfer Moor, Lakeside parks |
| HafenCity | An innovative area known for its modern architecture and waterfront living. Attractive to tourists interested in contemporary design and urban lifestyle. | Elbphilharmonie, HafenCity University, Magellan Terrace, Krameramtswohnungen, Waterfront promenades |
| Schanzenviertel | A trendy neighborhood known for its youthful vibe, arts scene, and independent shops. Great for those seeking a local and alternative experience. | Rote Flora, Schanzenpark, Hip bars and cafes, Market Hall, Street art galleries |
| City Centre | The bustling heart of Hamburg, with shopping, dining, and cultural attractions. Perfect for tourists who want to explore the city's main sights. | Hamburg Rathaus, Binnenalster, Mönckebergstraße, St. Nikolai Memorial, Hamburg Kunsthalle |
| Harvestehude | A picturesque and affluent area known for its lakeside views and elegant architecture. Ideal for luxury travelers seeking tranquility and beauty. | Aussenalster, Park Planten un Blomen, Historic villas, Cafes by the lake, Diverse parks |
| Barmbek | An up-and-coming area with a mix of history and modern development. Attracts families and young professionals looking for affordability and community. | Barmbek historic train station, Museum der Arbeit, Heile Welt Park, Local markets, Cafes and restaurants |
Understanding Airbnb License Requirements & STR Laws in Hamburg (2025)
While Hamburg, Hamburg, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hamburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Hamburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse with Rooftop (3 bedrooms, 155 sm)
Entire Place • 3 bedrooms
Hamburg City Center Apartment
Entire Place • 1 bedroom
Park Lane Central Apartment 1 | The Suites
Entire Place • 3 bedrooms
Park Lane Central Apartments 2 | The Suites
Entire Place • 3 bedrooms
Spacious 185 m² old building apartment in a prime location 7 rooms, 2 kitchens, 2 bathrooms
Entire Place • 6 bedrooms
3 Bedroom apartment in great location
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hamburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hamburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flo | 20 | $1,861,369 | 1538 | 4.55/5.0 |
| Agentur Am Fischmarkt | 23 | $1,427,466 | 2650 | 4.79/5.0 |
| Moritz Jost | 12 | $1,233,802 | 561 | 4.66/5.0 |
| Homaris | 19 | $1,208,155 | 1685 | 4.44/5.0 |
| Hamburg Homes | 15 | $691,906 | 3571 | 4.70/5.0 |
| Casavalu | 7 | $425,449 | 678 | 4.84/5.0 |
| Samuel Edward | 7 | $384,594 | 430 | 4.76/5.0 |
| Adam | 7 | $370,070 | 2074 | 4.76/5.0 |
| Garden City Apartments | 19 | $340,140 | 1527 | 4.67/5.0 |
| Tobias | 4 | $337,210 | 208 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hamburg.
Dive Deeper: Advanced Hamburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hamburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHamburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hamburg
- The Hamburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.5% of the 2,635 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hamburg, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.1%) offer potential for unique stay experiences.
Hamburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hamburg
- The dominant room capacity in Hamburg is 1 bedroom listings, making up 49.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Hamburg, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hamburg.
Hamburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hamburg
- The most common guest capacity trend in Hamburg vacation rentals is listings accommodating 2 guests (30.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hamburg STR market, accounting for 48.4% of listings.
- 11.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hamburg.
- On average, properties in Hamburg are equipped to host 2.6 guests.
Hamburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hamburg
- The most common availability pattern in Hamburg falls within the 271-366 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hamburg (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hamburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
583 listings
22.4% of total
2 Nights
670 listings
25.8% of total
3 Nights
224 listings
8.6% of total
4-6 Nights
233 listings
9% of total
7-29 Nights
141 listings
5.4% of total
30+ Nights
749 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hamburg is 30+ Nights, adopted by 28.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Hamburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.8% of Hamburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hamburg.
Hamburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
0.5% of total
Refundable
1 listings
0% of total
Super Strict 30 Days
6 listings
0.2% of total
Flexible
647 listings
25.2% of total
Moderate
896 listings
34.9% of total
Firm
539 listings
21% of total
Strict
468 listings
18.2% of total
Cancellation Policy Insights for Hamburg
- The prevailing Airbnb cancellation policy trend in Hamburg is Moderate, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (60.1%) and stricter (39.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.9% market standard in Hamburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Hamburg.
Hamburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hamburg
- The overall average booking lead time for vacation rentals in Hamburg is 51 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Hamburg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Hamburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hamburg (2025)
Amenity Prevalence
Amenity Insights for Hamburg
- Essential amenities in Hamburg that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hamburg: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hamburg to stay competitive.
Hamburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hamburg
- The typical guest profile for Airbnb in Hamburg consists of a mix of domestic (60%) and international guests, often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 59.9% of guests.
- Key international markets include Germany (59.9%) and United Kingdom (4.5%).
- Top languages spoken are English (39%) followed by German (29.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hamburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stapel | 10 | $2,228 | $272.96 | 37% |
| Kampen (Sylt) | 23 | $2,043 | $481.63 | 25% |
| Ærøskøbing | 32 | $1,881 | $177.50 | 45% |
| Højer | 27 | $1,807 | $188.49 | 38% |
| Brake | 19 | $1,710 | $132.35 | 49% |
| Stelle | 22 | $1,664 | $153.29 | 50% |
| Oberndorf | 10 | $1,643 | $172.88 | 32% |
| Marstal | 54 | $1,572 | $160.66 | 43% |
| Suderburg | 11 | $1,565 | $104.82 | 43% |
| Tetenbüll | 30 | $1,545 | $223.20 | 29% |