Esens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany
Is Airbnb profitable in Esens in 2025? Explore comprehensive Airbnb analytics for Esens, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Esens, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Esens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Esens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Esens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Esens (2025)
Understanding the monthly revenue variations for Airbnb listings in Esens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Esens is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Esens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,505+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,543 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $956 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $491, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Esens
Esens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Esens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Esens:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Esens
Average Daily Rate (ADR) Airbnb Trends in Esens (2025)
Effective short term rental pricing strategy in Esens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Esens typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Esens
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Airbnb Seasonality Analysis & Trends in Esens (2025)
Peak Season (August, September, October)
- Revenue averages $1,751 per month
- Occupancy rates average 48.6%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,129 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $129
Low Season (January, February, November)
- Revenue drops to average $718 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $110
Seasonality Insights for Esens
- The Airbnb seasonality in Esens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Esens's highest earning potential, with monthly revenues capable of climbing to $2,196, occupancy reaching a high of 56.1%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $639, occupancy could drop to 21.1%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Esens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Esens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Esens (2025)
Exploring the top neighborhoods for short-term rentals in Esens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Esens Old Town | Charming historical area with narrow streets and traditional architecture. It attracts tourists interested in culture and history, with easy access to local shops and cafes. | St. Magnus Church, Esens Castle, Local Museums, Historic Market Square, Traditional Breweries |
| Bensersiel | Popular coastal village known for its beaches and seaside activities. Ideal for family vacations, drawing visitors who enjoy water sports and relaxation by the sea. | Bensersiel Beach, Wadden Sea National Park, Esens-Bensersiel Ferry, Sea and Sand Spa, Water Sports Centers |
| Norddeich | Well-known seaside resort known for its family-friendly atmosphere and maritime attractions. Great for attracting tourists looking for a beach holiday and fun activities. | Norddeich Beach, Ocean Wave Water Park, Seal Sanctuary, Beach Promenade, Cycle Paths around the Coast |
| Dornumersiel | A tranquil coastal area that offers a peaceful retreat from city life. It appeals to vacationers looking for nature and quietude by the sea. | Dornumersiel Beach, Nature Reserves, Walking Trails, Fishing Opportunities, Local Eateries |
| Neuharlingersiel | Traditional fishing village with picturesque views and a relaxed atmosphere. Attracts visitors who appreciate authentic seaside experiences and local culture. | Neuharlingersiel Harbour, Fishermen's Museum, Seaside Promenade, Cafes and Seafood Restaurants, Fishing Boat Tours |
| Kraftwerk Esens | Transforming industrial area with modern accommodations drawing business professionals and landlords looking for investment opportunities close to facilities. | Industrial Park, Transport Links, Nearby Urban Areas, Shops and Services, Business Networks |
| Esens Suburbs | Residential neighborhoods close to shopping and dining options. Good for long-term tenants and those seeking affordable short-term rental options. | Local Shops, Parks and Recreation, Community Events, Public Transport Access, Family-Friendly Amenities |
| Nearby Islands (Baltrum, Langeoog) | Attractive islands that draw day trippers and vacationers looking for a unique island experience. Perfect for those who want proximity to the coast while enjoying the island vibe. | Island Beaches, Nature Reserves, Sports and Activities, Island Tours, Dining Options |
Understanding Airbnb License Requirements & STR Laws in Esens (2025)
While Esens, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Esens to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Esens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Esensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in restored house directly at the sea
Entire Place • 2 bedrooms
Small cottage directly located at the North Sea
Entire Place • 2 bedrooms
Cozy Apartment directly at the North Sea
Entire Place • 2 bedrooms
Vacation rental in the monument directly on the dike
Entire Place • 2 bedrooms
Romantic family house in Esens, not far from the sea
Entire Place • 3 bedrooms
A little time out in Esens
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Esens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Esens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helge | 4 | $149,827 | 643 | 4.95/5.0 |
| Upstalsboom | 11 | $74,737 | 14 | 5.00/5.0 |
| Kai Uwe + Annette | 4 | $72,284 | 110 | 4.93/5.0 |
| Heiner | 12 | $67,425 | 16 | Not Rated |
| Imke | 1 | $27,969 | 49 | 5.00/5.0 |
| Friedel | 2 | $26,360 | 177 | 4.80/5.0 |
| Marcel | 2 | $26,163 | 74 | 4.97/5.0 |
| Aletta | 2 | $23,314 | 119 | 4.96/5.0 |
| Hannah | 1 | $22,020 | 14 | 5.00/5.0 |
| Ulrike | 1 | $17,510 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Esens.
Dive Deeper: Advanced Esens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Esens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEsens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Esens
- The Esens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Esens, Apartment/Condo properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.4%) offer potential for unique stay experiences.
Esens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Esens
- The dominant room capacity in Esens is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 81.2% of the active Airbnb listings in Esens, indicating a high concentration in these sizes.
Esens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Esens
- The most common guest capacity trend in Esens vacation rentals is listings accommodating 4 guests (32.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Esens STR market, accounting for 57.6% of listings.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Esens.
- On average, properties in Esens are equipped to host 3.8 guests.
Esens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Esens
- The most common availability pattern in Esens falls within the 271-366 days range, representing 71.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Esens (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Esens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
9.4% of total
2 Nights
4 listings
4.7% of total
3 Nights
10 listings
11.8% of total
4-6 Nights
16 listings
18.8% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
45 listings
52.9% of total
Key Insights
- The most prevalent minimum stay requirement in Esens is 30+ Nights, adopted by 52.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (52.9%) caters to monthly stays (30+ nights) in Esens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.9% of Esens hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Esens.
Esens Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
15.3% of total
Super Strict 60 Days
11 listings
12.9% of total
Flexible
8 listings
9.4% of total
Moderate
9 listings
10.6% of total
Firm
28 listings
32.9% of total
Strict
16 listings
18.8% of total
Cancellation Policy Insights for Esens
- The prevailing Airbnb cancellation policy trend in Esens is Firm, used by 32.9% of listings.
- A majority (51.7%) of hosts in Esens utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.9% market standard in Esens.
- Regularly review your cancellation policy against competitors and market demand shifts in Esens.
Esens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Esens
- The overall average booking lead time for vacation rentals in Esens is 47 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Esens.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Esens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Esens (2025)
Amenity Prevalence
Amenity Insights for Esens
- Essential amenities in Esens that guests expect include: Kitchen, TV, Wifi, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Coffee maker, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Esens: Kitchen, TV, Wifi, Free parking on premises, Heating.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Heating.
- Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Esens to stay competitive.
Esens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Esens
- The typical guest profile for Airbnb in Esens consists of primarily domestic travelers (94%), often arriving from nearby Cologne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 93.5% of guests.
- Key international markets include Germany (93.5%) and Switzerland (2.3%).
- Top languages spoken are German (43.5%) followed by English (42.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cologne and Essen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Esens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Schiermonnikoog | 19 | $2,753 | $181.05 | 57% |
| Kollumerpomp | 11 | $2,750 | $325.70 | 29% |
| Dalfsen | 30 | $2,301 | $303.06 | 37% |
| Holten | 30 | $2,295 | $201.79 | 42% |
| Terwolde | 13 | $2,294 | $197.69 | 48% |
| Eelderwolde | 11 | $2,281 | $155.22 | 59% |
| Wierden | 47 | $2,278 | $221.68 | 41% |
| Olst | 14 | $2,208 | $148.90 | 46% |
| Lievelde | 23 | $2,160 | $241.20 | 40% |
| Wierum | 14 | $2,147 | $371.83 | 41% |