Norderney Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany
Is Airbnb profitable in Norderney in 2025? Explore comprehensive Airbnb analytics for Norderney, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Norderney, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 223 active listings.
Whether you're considering an Airbnb investment in Norderney, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norderney Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norderney Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norderney (2025)
Understanding the monthly revenue variations for Airbnb listings in Norderney is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norderney is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norderney across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,688+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,552 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,599 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $811, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norderney
Norderney Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norderney STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norderney:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norderney
Average Daily Rate (ADR) Airbnb Trends in Norderney (2025)
Effective short term rental pricing strategy in Norderney involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norderney typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Norderney
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Airbnb Seasonality Analysis & Trends in Norderney (2025)
Peak Season (July, August, June)
- Revenue averages $2,759 per month
- Occupancy rates average 45.5%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,944 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $173
Low Season (January, February, March)
- Revenue drops to average $1,011 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $148
Seasonality Insights for Norderney
- The Airbnb seasonality in Norderney shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norderney's highest earning potential, with monthly revenues capable of climbing to $2,877, occupancy reaching a high of 48.9%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $923, occupancy could drop to 20.1%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norderney.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norderney seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norderney (2025)
Exploring the top neighborhoods for short-term rentals in Norderney? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norderney Town Center | The bustling heart of the island, filled with shops, restaurants, and cultural attractions. Ideal for tourists looking for convenience and accessibility to various local amenities. | Norderney Lighthouse, Kureläusche, Museum Nordseeheilbad Norderney, Spa Norderney, Kurplatz Norderney |
| Norderney North Beach | A popular beach area known for its beautiful sandy shores and recreational activities. Great for families and beach-goers seeking relaxation and fun in the sun. | North Beach, Wattenmeer, Water sports, Beach bars, Sun loungers |
| Norderney South Beach | Famous for its tranquility and scenic views, perfect for those looking for a peaceful getaway. Tends to attract visitors seeking relaxation and natural beauty. | South Beach, Ferry terminal, Dunes, Nature reserves, Cycling paths |
| Norderney Spa District | This area is known for its wellness centers and spa facilities, attracting health-conscious visitors. Ideal for guests looking to rejuvenate and unwind. | Spa facilities, Thermal baths, Health resorts, Wellness programs, Beautician services |
| Norderney Historical District | Rich in history and culture, this area features traditional architecture and local history museums that attract culture enthusiasts. | Historic buildings, Local museums, Guided tours, Cultural events, Art exhibitions |
| Norderney Golf Club Area | A great spot for golf enthusiasts and those looking for leisure activities. Popular with visitors who enjoy outdoor sports. | Golf course, Clubhouse, Nature walks, Dining options, Scenic views |
| Norderney Maritime Area | This area includes the harbor and maritime activities, perfect for those interested in sailing or fishing. Attracts adventure seekers and maritime lovers. | Harbor tours, Fishing spots, Boat rentals, Sailing schools, Maritime museums |
| Norderney Nightlife Area | Known for its vibrant nightlife, including bars and entertainment venues. Attractive to younger crowds and those seeking evening activities. | Bars and clubs, Live music venues, Cafes, Night markets, Cultural performances |
Understanding Airbnb License Requirements & STR Laws in Norderney (2025)
While Norderney, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norderney to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Norderney (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norderneybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LOFT E - Strandloft Zwei Norderney
Entire Place • 3 bedrooms
Norderney Smart Seaside Suite
Entire Place • 2 bedrooms
Top deck penthouse apartment with lake view
Entire Place • 1 bedroom
Extra - seagull view
Entire Place • 2 bedrooms
3-Raum Apartment-5
Entire Place • 2 bedrooms
LOFT D - Strandloft Zwei Norderney
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norderney (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norderney based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simone | 24 | $522,285 | 104 | 3.13/5.0 |
| Heiko | 15 | $217,347 | 142 | 3.87/5.0 |
| Sascha | 15 | $173,986 | 125 | 4.59/5.0 |
| Simone | 19 | $138,979 | 79 | 2.79/5.0 |
| Logierhaus | 5 | $132,563 | 109 | 4.59/5.0 |
| Ortrud | 5 | $113,215 | 53 | 4.25/5.0 |
| Vermietagentur Visser Und Döri | 34 | $100,401 | 93 | 2.06/5.0 |
| Mirko | 1 | $80,370 | 128 | 4.95/5.0 |
| Jannes | 5 | $75,682 | 38 | 4.89/5.0 |
| Jasmin | 3 | $74,806 | 32 | 3.12/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norderney.
Dive Deeper: Advanced Norderney STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norderney. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorderney Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norderney
- The Norderney Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 223 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norderney, Apartment/Condo properties are the most common (87%), reflecting the local real estate landscape.
Norderney Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norderney
- The dominant room capacity in Norderney is 1 bedroom listings, making up 67.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.8% of the active Airbnb listings in Norderney, indicating a high concentration in these sizes.
- With over half the market (67.3%) consisting of studios or 1-bedroom units, Norderney is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Norderney.
Norderney Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norderney
- The most common guest capacity trend in Norderney vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Norderney STR market, accounting for 82.1% of listings.
- A significant 45.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Norderney.
- On average, properties in Norderney are equipped to host 3.2 guests.
Norderney Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norderney
- The most common availability pattern in Norderney falls within the 271-366 days range, representing 67.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Norderney (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norderney Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
4.8% of total
2 Nights
22 listings
10.5% of total
3 Nights
24 listings
11.5% of total
4-6 Nights
46 listings
22% of total
7-29 Nights
10 listings
4.8% of total
30+ Nights
97 listings
46.4% of total
Key Insights
- The most prevalent minimum stay requirement in Norderney is 30+ Nights, adopted by 46.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (46.4%) caters to monthly stays (30+ nights) in Norderney, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.4% of Norderney hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norderney.
Norderney Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
4 listings
2.9% of total
Refundable
10 listings
7.2% of total
Super Strict 30 Days
13 listings
9.4% of total
Super Strict 60 Days
13 listings
9.4% of total
Flexible
1 listings
0.7% of total
Moderate
13 listings
9.4% of total
Firm
34 listings
24.6% of total
Strict
50 listings
36.2% of total
Cancellation Policy Insights for Norderney
- The prevailing Airbnb cancellation policy trend in Norderney is Strict, used by 36.2% of listings.
- A majority (60.8%) of hosts in Norderney utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.2% market standard in Norderney.
- With 36.2% using Strict terms, this is a viable option in Norderney, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Norderney.
Norderney STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norderney
- The overall average booking lead time for vacation rentals in Norderney is 81 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Norderney.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Norderney averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norderney (2025)
Amenity Prevalence
Amenity Insights for Norderney
- Essential amenities in Norderney that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norderney: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norderney to stay competitive.
Norderney Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norderney
- The typical guest profile for Airbnb in Norderney consists of primarily domestic travelers (95%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 95.3% of guests.
- Key international markets include Germany (95.3%) and Switzerland (1.9%).
- Top languages spoken are German (42.2%) followed by English (40.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Münster.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norderney Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kollumerpomp | 10 | $2,829 | $325.26 | 34% |
| Kampen (Sylt) | 13 | $2,629 | $491.38 | 25% |
| Holten | 24 | $2,577 | $209.31 | 45% |
| Kropswolde | 18 | $2,413 | $170.10 | 51% |
| Eelderwolde | 12 | $2,381 | $154.23 | 60% |
| Tetenbüll | 24 | $2,337 | $250.64 | 35% |
| Schiermonnikoog | 19 | $2,335 | $169.70 | 57% |
| Appelscha | 34 | $2,306 | $199.66 | 47% |
| Dalfsen | 28 | $2,183 | $220.23 | 38% |
| Twello | 17 | $2,177 | $186.55 | 34% |