Cleves Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Cleves in 2025? Explore comprehensive Airbnb analytics for Cleves, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Cleves, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 60 active listings.

Whether you're considering an Airbnb investment in Cleves, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cleves Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cleves Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$120
The average rental revenue earned for an occupied room per day in Cleves.
Occupancy Rate(?)
40.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,844
Typical annual income for an Airbnb listing in Cleves. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.7%
Positive growth (9.7%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Cleves.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Cleves.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
60
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cleves (2025)

Understanding the monthly revenue variations for Airbnb listings in Cleves is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cleves is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cleves across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,895+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,768 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,019 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cleves

Cleves Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cleves STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cleves:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cleves

Average Daily Rate (ADR) Airbnb Trends in Cleves (2025)

Effective short term rental pricing strategy in Cleves involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cleves typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Cleves

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Airbnb Seasonality Analysis & Trends in Cleves (2025)

Peak Season (December, January, August)
  • Revenue averages $1,659 per month
  • Occupancy rates average 48.8%
  • Daily rates average $115
Shoulder Season
  • Revenue averages $1,434 per month
  • Occupancy maintains around 46.2%
  • Daily rates hold near $125
Low Season (February, June, November)
  • Revenue drops to average $1,059 per month
  • Occupancy decreases to average 33.2%
  • Daily rates adjust to average $128

Seasonality Insights for Cleves

  • The Airbnb seasonality in Cleves shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cleves's highest earning potential, with monthly revenues capable of climbing to $1,701, occupancy reaching a high of 51.5%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,015, occupancy could drop to 29.7%, and ADRs may adjust down to $112.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cleves.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cleves seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cleves (2025)

Exploring the top neighborhoods for short-term rentals in Cleves? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cleves Old Town
A charming historic area with medieval architecture, cobblestone streets, and a relaxed atmosphere. Ideal for tourists who appreciate history and culture.
Schloß Moyland, St. Jacob's Church, Museum der Stadt Kleve, Kleve Castle, Botanical Garden Kleve
Kleve City Center
The bustling center of Kleve, featuring shops, cafes, and restaurants. Great for visitors looking for convenience and local life.
Kleve Marketplace, Shopping street, Local cafes and bistros, Cultural events, Historical sites
Petershof Park
A beautiful park area with green spaces and lakes, perfect for families and nature lovers. Attracts visitors for relaxation and outdoor activities.
Petershof Park, Walking trails, Picnic areas, Cultural events in the park
Stadion der Stadt Kleve
This area surrounds the local stadium and sports facilities, appealing to sports lovers and visitors during events or matches.
Football matches, Sporting events, Local festivals
Kleve's Riverside
Scenic areas along the river, perfect for walks and cycling. Ideal for visitors looking for outdoor leisure activities.
River Rijn, Biking trails, Nature walks, Scenic views
Rindern - Rural Area
A peaceful countryside area with charming rural landscapes. Great for tourists wishing to escape the city and enjoy nature.
Farmlands, Hiking trails, Local cuisine, Peaceful retreats
Cleves University District
Home to students and academic professionals, attracting a younger crowd and those visiting for university events.
University buildings, Libraries, Student cafes, Academic events
Historical German Border Area
Close to the border with the Netherlands, this area offers cross-border experiences and unique cultural exchanges.
Border walkways, Cultural diversity, Cross-border markets, Historical monuments

Understanding Airbnb License Requirements & STR Laws in Cleves (2025)

While Cleves, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cleves to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Cleves (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Clevesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Holiday Home Fristerhof

Holiday Home Fristerhof

Entire Place • 6 bedrooms

$50,688
Revenue
41.8%
Occupancy
$342.53
Daily Rate
Annas Haus am See

Annas Haus am See

Entire Place • 1 bedroom

$49,974
Revenue
68.4%
Occupancy
$197.66
Daily Rate
Exclusive entire house for up to 8 people in Kleve

Exclusive entire house for up to 8 people in Kleve

Entire Place • 7 bedrooms

$26,955
Revenue
49.4%
Occupancy
$495.55
Daily Rate
KL03 Workers Apartment with privat parking

KL03 Workers Apartment with privat parking

Entire Place • 2 bedrooms

$18,749
Revenue
72.2%
Occupancy
$453.03
Daily Rate
Salí - 4BR - Rooftop Apartment

Salí - 4BR - Rooftop Apartment

Entire Place • 4 bedrooms

$18,369
Revenue
58.7%
Occupancy
$138.19
Daily Rate
Central well-being No 2 in Kleve

Central well-being No 2 in Kleve

Entire Place • 1 bedroom

$17,333
Revenue
62.1%
Occupancy
$86.46
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cleves (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cleves based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Christian9$86,176454.39/5.0
Tobias5$57,4931084.53/5.0
Michaela8$50,771304.77/5.0
Werner1$50,688504.40/5.0
Anna1$49,9741034.95/5.0
Karl2$28,964374.95/5.0
Host #5053383941$18,7490Not Rated
Margaret3$17,2591134.65/5.0
Yvonne1$17,25244.75/5.0
Lottie2$16,9304844.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cleves.

Dive Deeper: Advanced Cleves STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cleves. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cleves Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cleves

  • The Cleves Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cleves, Apartment/Condo properties are the most common (56.7%), reflecting the local real estate landscape.
  • Houses represent a significant 38.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.

Cleves Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cleves

  • The dominant room capacity in Cleves is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Cleves, indicating a high concentration in these sizes.

Cleves Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cleves

  • The most common guest capacity trend in Cleves vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Cleves STR market, accounting for 48.4% of listings.
  • 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cleves.
  • On average, properties in Cleves are equipped to host 3.2 guests.

Cleves Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cleves

  • The most common availability pattern in Cleves falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cleves (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cleves Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.8%)

1 Night

11 listings

20.8% of total

2 Nights (11.3%)

2 Nights

6 listings

11.3% of total

3 Nights (3.8%)

3 Nights

2 listings

3.8% of total

4-6 Nights (20.8%)

4-6 Nights

11 listings

20.8% of total

7-29 Nights (11.3%)

7-29 Nights

6 listings

11.3% of total

30+ Nights (32.1%)

30+ Nights

17 listings

32.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Cleves is 30+ Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (32.1%) caters to monthly stays (30+ nights) in Cleves, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 32.1% of Cleves hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cleves.

Cleves Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.8% of total

Flexible (22.8%)

Flexible

13 listings

22.8% of total

Moderate (52.6%)

Moderate

30 listings

52.6% of total

Firm (21.1%)

Firm

12 listings

21.1% of total

Strict

1 listings

1.8% of total

Cancellation Policy Insights for Cleves

  • The prevailing Airbnb cancellation policy trend in Cleves is Moderate, used by 52.6% of listings.
  • The market strongly favors guest-friendly terms, with 75.4% of listings offering Flexible or Moderate policies. This suggests guests in Cleves may expect booking flexibility.
  • Strict cancellation policies are quite rare (1.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 52.6% market standard in Cleves.
  • Using a Strict policy might deter some guests, as only 1.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cleves.

Cleves STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cleves

  • The overall average booking lead time for vacation rentals in Cleves is 34 days.
  • Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (40 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Cleves.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
  • Monitor your own booking lead times against these Cleves averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cleves (2025)

Amenity data is currently unavailable for Cleves.

Cleves Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cleves

  • The typical guest profile for Airbnb in Cleves consists of a mix of domestic (45%) and international guests, with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 44.8% of guests.
  • Key international markets include Germany (44.8%) and Netherlands (29.1%).
  • Top languages spoken are English (37.6%) followed by German (26.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cleves Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Haghorst11$5,201$456.9139%
Baarlo21$5,167$315.2857%
Wellin10$4,032$262.2845%
Bertogne26$3,813$294.9642%
Aubel29$3,780$268.0844%
Samrée17$3,473$383.5430%
Rijs28$3,372$364.9445%
Kortenhoef15$3,370$253.2254%
Peer21$3,359$360.4937%
Heers24$3,319$313.7736%

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