Stolberg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Stolberg in 2025? Explore comprehensive Airbnb analytics for Stolberg, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Stolberg, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 47 active listings.

Whether you're considering an Airbnb investment in Stolberg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stolberg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Stolberg Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$103
The average rental revenue earned for an occupied room per day in Stolberg.
Occupancy Rate(?)
42.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,702
Typical annual income for an Airbnb listing in Stolberg. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.1%
Positive growth (3.1%) vs. last year.
Peak Revenue Month(?)
September
The month with the highest average earnings, indicating peak season in Stolberg.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Stolberg.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
47
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Stolberg (2025)

Understanding the monthly revenue variations for Airbnb listings in Stolberg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stolberg is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stolberg across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,225+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,612 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $998 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Stolberg

Stolberg Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Stolberg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stolberg:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Stolberg

Average Daily Rate (ADR) Airbnb Trends in Stolberg (2025)

Effective short term rental pricing strategy in Stolberg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stolberg typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
  • Typical properties (Median) charge around $86 per night.
  • Entry-level properties (Bottom 25%) earn around $64 per night.

Average Daily Rate (ADR) Trend by Month in Stolberg

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Airbnb Seasonality Analysis & Trends in Stolberg (2025)

Peak Season (September, July, June)
  • Revenue averages $1,293 per month
  • Occupancy rates average 49.7%
  • Daily rates average $107
Shoulder Season
  • Revenue averages $1,211 per month
  • Occupancy maintains around 47.3%
  • Daily rates hold near $109
Low Season (January, February, November)
  • Revenue drops to average $919 per month
  • Occupancy decreases to average 38.9%
  • Daily rates adjust to average $98

Seasonality Insights for Stolberg

  • The Airbnb seasonality in Stolberg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Stolberg's highest earning potential, with monthly revenues capable of climbing to $1,310, occupancy reaching a high of 56.7%, and ADRs peaking at $131.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 34.8%, and ADRs may adjust down to $94.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stolberg.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Stolberg seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Stolberg (2025)

Exploring the top neighborhoods for short-term rentals in Stolberg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Stadtmitte
The city center of Stolberg offers a mix of historical significance and modern amenities. It is well-connected and attracts both tourists and business travelers looking for an urban experience.
Stolberg Castle, Market Square, Historic Old Town, Stolberger Mühle, Local shops and cafes
Breinig
This district is known for its quiet, residential atmosphere and proximity to nature. Ideal for families and those looking for a peaceful stay while being close to the historical parts of Stolberg.
Nature parks, Hiking trails, Local markets, Breiniger Burg
Hasenfels
Hasenfels boasts scenic views and is popular for hiking and outdoor activities. It's great for tourists seeking adventure and tranquility.
Hasenfels Castle, Hiking trails, Scenic viewpoints
Kornelimünster
An attractive suburb known for its charming ambiance and historic architecture, Kornelimünster appeals to those looking for a blend of history and nature.
Kornelimünster Abbey, Beautiful streets, Local art and culture
Vicht
Vicht is ideal for families, offering spacious accommodations, parks, and recreational areas, making it perfect for longer stays.
Adventure park, Recreational facilities, Parks
Atsch
Atsch offers a quaint and rural feel with easy access to the main city, appealing to those looking for a relaxed atmosphere.
Local farms, Nature walks, Quiet residential areas
Walheim
A charming district with historic buildings and a community-oriented atmosphere, perfect for immersive local experiences.
Local museums, Historic architecture, Community events
Büsbach
Büsbach is a small, quiet area offering a local experience with easy access to main attractions in Stolberg, ideal for visitors looking for a genuine feel of the area.
Local parks, Churches, Scenic views

Understanding Airbnb License Requirements & STR Laws in Stolberg (2025)

While Stolberg, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stolberg to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Stolberg (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Stolbergbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Central apartment at the park

Central apartment at the park

Entire Place • 2 bedrooms

$28,640
Revenue
84.7%
Occupancy
$88.98
Daily Rate
Exclusive old building apartment central and quiet

Exclusive old building apartment central and quiet

Entire Place • 1 bedroom

$19,617
Revenue
62.0%
Occupancy
$121.10
Daily Rate
Apartment Waldblick Zweifall (Aachen / Eifel area)

Apartment Waldblick Zweifall (Aachen / Eifel area)

Entire Place • 2 bedrooms

$17,983
Revenue
48.4%
Occupancy
$132.05
Daily Rate
- HomeOffice-Vacation at home-Family time-Business

- HomeOffice-Vacation at home-Family time-Business

Entire Place • 2 bedrooms

$17,960
Revenue
78.3%
Occupancy
$62.29
Daily Rate
Modern apartment Zweifall

Modern apartment Zweifall

Entire Place • 1 bedroom

$16,276
Revenue
52.1%
Occupancy
$87.98
Daily Rate
Ground-level apartment with separate entrance

Ground-level apartment with separate entrance

Entire Place • 1 bedroom

$15,376
Revenue
85.0%
Occupancy
$49.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Stolberg (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Stolberg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Florian & Joel4$46,033544.94/5.0
Inge2$41,345554.96/5.0
Tom3$38,7371934.67/5.0
Christina4$30,2842264.94/5.0
Melanie3$27,948274.74/5.0
Claudia5$21,769184.76/5.0
Andrea3$18,598115.00/5.0
Michael1$17,9602524.84/5.0
Sarah1$16,276194.84/5.0
Thomas Und Ilona1$15,3761994.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stolberg.

Dive Deeper: Advanced Stolberg STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stolberg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Stolberg Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Stolberg

  • The Stolberg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Stolberg, Apartment/Condo properties are the most common (85.1%), reflecting the local real estate landscape.
  • Smaller segments like others, hotel/boutique (combined 8.6%) offer potential for unique stay experiences.

Stolberg Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Stolberg

  • The dominant room capacity in Stolberg is 1 bedroom listings, making up 57.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.8% of the active Airbnb listings in Stolberg, indicating a high concentration in these sizes.
  • With over half the market (57.4%) consisting of studios or 1-bedroom units, Stolberg is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (6.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Stolberg.

Stolberg Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Stolberg

  • The most common guest capacity trend in Stolberg vacation rentals is listings accommodating 2 guests (44.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Stolberg STR market, accounting for 76.6% of listings.
  • A significant 46.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Stolberg.
  • On average, properties in Stolberg are equipped to host 2.9 guests.

Stolberg Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Stolberg

  • The most common availability pattern in Stolberg falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Stolberg (34%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Stolberg Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (2.3%)

1 Night

1 listings

2.3% of total

2 Nights (40.9%)

2 Nights

18 listings

40.9% of total

3 Nights (13.6%)

3 Nights

6 listings

13.6% of total

4-6 Nights (22.7%)

4-6 Nights

10 listings

22.7% of total

7-29 Nights (4.5%)

7-29 Nights

2 listings

4.5% of total

30+ Nights (15.9%)

30+ Nights

7 listings

15.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Stolberg is 2 Nights, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (15.9%) caters to monthly stays (30+ nights) in Stolberg, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40.9% of Stolberg hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.3% currently do.
  • A 2-night minimum appears standard (40.9%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stolberg.

Stolberg Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (31.1%)

Flexible

14 listings

31.1% of total

Moderate (26.7%)

Moderate

12 listings

26.7% of total

Firm (33.3%)

Firm

15 listings

33.3% of total

Strict (8.9%)

Strict

4 listings

8.9% of total

Cancellation Policy Insights for Stolberg

  • The prevailing Airbnb cancellation policy trend in Stolberg is Firm, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (57.8%) and stricter (42.2%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.3% market standard in Stolberg.
  • Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Stolberg.

Stolberg STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Stolberg

  • The overall average booking lead time for vacation rentals in Stolberg is 34 days.
  • Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Stolberg.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Stolberg averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Stolberg (2025)

Amenity data is currently unavailable for Stolberg.

Stolberg Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Stolberg

  • The typical guest profile for Airbnb in Stolberg consists of a mix of domestic (47%) and international guests, with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 47.4% of guests.
  • Key international markets include Germany (47.4%) and Netherlands (20.5%).
  • Top languages spoken are English (37.8%) followed by German (27.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Stolberg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Haghorst11$5,201$456.9139%
Baarlo21$5,167$315.2857%
Wellin10$4,032$262.2845%
Bertogne26$3,813$294.9642%
Aubel29$3,780$268.0844%
Samrée17$3,473$383.5430%
Peer21$3,359$360.4937%
Heers24$3,319$313.7736%
Marcourt20$3,157$367.0637%
Kruft14$3,123$220.3539%

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