Mainz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rhineland-Palatinate, Germany
Is Airbnb profitable in Mainz in 2025? Explore comprehensive Airbnb analytics for Mainz, Rhineland-Palatinate, Germany to uncover income potential. This 2025 STR market report for Mainz, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 251 active listings.
Whether you're considering an Airbnb investment in Mainz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mainz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mainz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mainz (2025)
Understanding the monthly revenue variations for Airbnb listings in Mainz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mainz is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mainz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,828+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,963 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,298 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $733, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mainz
Mainz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mainz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mainz:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mainz
Average Daily Rate (ADR) Airbnb Trends in Mainz (2025)
Effective short term rental pricing strategy in Mainz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mainz typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Mainz
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Airbnb Seasonality Analysis & Trends in Mainz (2025)
Peak Season (July, May, September)
- Revenue averages $1,751 per month
- Occupancy rates average 57.1%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,536 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $100
Low Season (January, February, November)
- Revenue drops to average $1,314 per month
- Occupancy decreases to average 48.8%
- Daily rates adjust to average $96
Seasonality Insights for Mainz
- The Airbnb seasonality in Mainz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mainz's highest earning potential, with monthly revenues capable of climbing to $1,775, occupancy reaching a high of 62.2%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,260, occupancy could drop to 44.1%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mainz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mainz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mainz (2025)
Exploring the top neighborhoods for short-term rentals in Mainz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Altstadt) | Mainz's historical heart, known for its charming narrow streets and beautiful medieval architecture. It's a prime location for tourists who want to experience the city's rich history and culture. | Mainz Cathedral, Gutenberg Museum, St. Stephen's Church, Market Square (Markt), Roman-Germanic Central Museum |
| Neustadt | A vibrant neighborhood known for its lively atmosphere, trendy cafes, and nightlife. It attracts a younger crowd looking for modern amenities combined with local charm. | Fischtor, Gutenberg University, Kuz (Culture Centre), Markt der Nationen, Wiesbaden Road |
| Kastel | A quaint area located along the Rhine River, known for its scenic views and local wineries. A great spot for tourists wanting to enjoy a quieter experience with nature. | Rheinpromenade, Mainz Citadel, Local wineries, Theodor-Heuss-Brücke |
| Drais | A residential and family-friendly area that offers visitors a taste of local life. Ideal for longer stays and those looking to escape the tourist hustle. | Drais Park, Local markets, Family-friendly cafes |
| Mombach | Known for its community vibe and local parks, it's a less touristy area that provides a more authentic Mainz experience. | Mombach Fountains, Local parks, Community events |
| Hechtsheim | A peaceful suburb with vineyards and hiking trails. Perfect for nature lovers and those wanting to explore the scenic countryside around Mainz. | Hechtsheim Vineyards, Rhine Hiking Trails, Nature Parks |
| Finthen | A small village atmosphere with local charm, known for its traditional buildings and proximity to nature. It attracts tourists looking for tranquility. | Finthen’s Old Village Church, Local wineries, Nature trails |
| Gonsenheim | This area is known for its family-friendly environment and parks. A serene neighborhood that is great for longer-term stays. | Gonsenheimer Strasse Park, Local shops, Community recreational facilities |
Understanding Airbnb License Requirements & STR Laws in Mainz (2025)
While Mainz, Rhineland-Palatinate, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mainz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Mainz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mainzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Mainz penthouse
Entire Place • 3 bedrooms
3 Bedroom Lifestyle Suite
Entire Place • 3 bedrooms
Modern four room flat downtown / name: Berlin
Entire Place • 3 bedrooms
★ TOP LOCATION Apartment ★ Mainz Old Town (2-ZKB)
Entire Place • 1 bedroom
The Apartment. Downtown
Entire Place • 2 bedrooms
Beautiful old building apartment near main station
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mainz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mainz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Björn Stefan | 8 | $257,358 | 130 | 4.88/5.0 |
| Team Osteiner Hof | 9 | $144,398 | 223 | 4.90/5.0 |
| Volker | 7 | $82,446 | 70 | 4.62/5.0 |
| Lana | 13 | $77,564 | 63 | 4.91/5.0 |
| Stefan | 2 | $76,558 | 82 | 4.61/5.0 |
| Simone | 1 | $75,528 | 90 | 4.92/5.0 |
| Joyce | 13 | $68,447 | 114 | 4.36/5.0 |
| Mathias | 4 | $66,979 | 201 | 4.66/5.0 |
| Eleonora | 2 | $66,442 | 99 | 4.92/5.0 |
| Aleksandra | 3 | $56,784 | 180 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mainz.
Dive Deeper: Advanced Mainz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mainz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMainz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mainz
- The Mainz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 251 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mainz, Apartment/Condo properties are the most common (81.3%), reflecting the local real estate landscape.
- Houses represent a significant 15.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Mainz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mainz
- The dominant room capacity in Mainz is 1 bedroom listings, making up 57% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.1% of the active Airbnb listings in Mainz, indicating a high concentration in these sizes.
- With over half the market (57%) consisting of studios or 1-bedroom units, Mainz is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mainz.
Mainz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mainz
- The most common guest capacity trend in Mainz vacation rentals is listings accommodating 2 guests (44.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mainz STR market, accounting for 56.2% of listings.
- A significant 49.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mainz.
- 10.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mainz.
- On average, properties in Mainz are equipped to host 2.6 guests.
Mainz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mainz
- The most common availability pattern in Mainz falls within the 271-366 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mainz (26.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mainz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
28.6% of total
2 Nights
37 listings
15.5% of total
3 Nights
33 listings
13.9% of total
4-6 Nights
26 listings
10.9% of total
7-29 Nights
31 listings
13% of total
30+ Nights
43 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mainz is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in Mainz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.6% of Mainz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mainz.
Mainz Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
56 listings
23.5% of total
Moderate
68 listings
28.6% of total
Firm
37 listings
15.5% of total
Strict
75 listings
31.5% of total
Cancellation Policy Insights for Mainz
- The prevailing Airbnb cancellation policy trend in Mainz is Strict, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.5% market standard in Mainz.
- With 31.5% using Strict terms, this is a viable option in Mainz, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mainz.
Mainz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mainz
- The overall average booking lead time for vacation rentals in Mainz is 40 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Mainz.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Mainz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mainz (2025)
Amenity data is currently unavailable for Mainz.
Mainz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mainz
- The typical guest profile for Airbnb in Mainz consists of a mix of domestic (60%) and international guests, often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 60.1% of guests.
- Key international markets include Germany (60.1%) and United States (10%).
- Top languages spoken are English (39.9%) followed by German (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Mainz.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mainz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ittenheim | 21 | $3,787 | $250.03 | 41% |
| Le Valtin | 16 | $3,243 | $333.61 | 41% |
| Furdenheim | 21 | $3,153 | $366.84 | 47% |
| Kruft | 14 | $3,123 | $220.35 | 39% |
| Hurtigheim | 10 | $3,033 | $206.05 | 44% |
| Kusterdingen | 11 | $3,016 | $196.24 | 50% |
| Griesheim-près-Molsheim | 21 | $2,891 | $255.37 | 40% |
| Belmont | 14 | $2,786 | $266.07 | 37% |
| Unkel | 19 | $2,775 | $208.62 | 40% |
| Rust | 170 | $2,710 | $191.14 | 53% |