Merseburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saxony-Anhalt, Germany
Is Airbnb profitable in Merseburg in 2025? Explore comprehensive Airbnb analytics for Merseburg, Saxony-Anhalt, Germany to uncover income potential. This 2025 STR market report for Merseburg, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Merseburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merseburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merseburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merseburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Merseburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merseburg is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merseburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,454 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $886 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $487, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merseburg
Merseburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merseburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merseburg:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merseburg
Average Daily Rate (ADR) Airbnb Trends in Merseburg (2025)
Effective short term rental pricing strategy in Merseburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merseburg typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Merseburg
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Airbnb Seasonality Analysis & Trends in Merseburg (2025)
Peak Season (September, April, December)
- Revenue averages $1,417 per month
- Occupancy rates average 43.4%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,125 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $130
Low Season (February, October, November)
- Revenue drops to average $781 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $116
Seasonality Insights for Merseburg
- The Airbnb seasonality in Merseburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merseburg's highest earning potential, with monthly revenues capable of climbing to $1,453, occupancy reaching a high of 60.0%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $706, occupancy could drop to 22.6%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merseburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merseburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merseburg (2025)
Exploring the top neighborhoods for short-term rentals in Merseburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic City Center | The Historic City Center of Merseburg hosts beautiful medieval architecture and the famous Merseburg Cathedral, attracting history enthusiasts and tourists alike. It's a vibrant area with shops, cafes, and cultural events. | Merseburg Cathedral, Merseburg Palace, St. John’s Church, Schlosspark Merseburg, Merseburger Zaubersprüche |
| Merseburg Train Station Area | The vicinity of the train station is ideal for travelers looking for convenience and accessibility to public transportation. This area is popular with both tourists and business visitors. | Train Station, Urban Shopping Center, Nearby restaurants and cafes, Access to regional attractions |
| Palsweide neighborhood | A calm and family-friendly area, Palsweide offers a more residential experience but is only a short distance from downtown's attractions. Perfect for longer stays and families. | Local parks, Quiet streets, Community amenities |
| Schwefelpark | Schwefelpark is a local favorite with green spaces and recreational areas. It’s great for hosting nature lovers and those seeking outdoor activities. | Parks and walking trails, Picnic areas, Playgrounds |
| Rosenstadt | Known for its scenic rose gardens, this area is attractive to visitors interested in nature and tranquility. It is picturesque and charming, providing a unique experience. | Rose Gardens, Beautiful streets, Art installations |
| Merseburg University Area | With a university nearby, this area has a steady influx of students and academics, making it ideal for short-term rentals catering to this demographic. | University events, Student cafes, Cultural events |
| Local Market Area | The Local Market area is bustling with activity, especially during market days. It's attractive for travelers wanting to experience local culture and cuisine. | Weekly market, Local shops and eateries, Cultural events |
| Merseburg Festival Space | This area becomes lively during various festivals held throughout the year, attracting crowds and providing entertainment options for guests. | Festival events, Street food festivals, Concerts and performances |
Understanding Airbnb License Requirements & STR Laws in Merseburg (2025)
While Merseburg, Saxony-Anhalt, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merseburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merseburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merseburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domblick Merseburg (vacation home)
Entire Place • 3 bedrooms
*Exklusives* AuraLoft
Entire Place • 3 bedrooms
fully furnished garden house for rent
Entire Place • 2 bedrooms
Chestnut Apartment
Entire Place • 1 bedroom
Beautiful and quiet apartment in the old town
Entire Place • 2 bedrooms
Apartment am Dom zu Merseburg 75 qm second home co
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merseburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merseburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philipp | 7 | $50,271 | 18 | 5.00/5.0 |
| Wolf-Heinrich | 2 | $28,402 | 241 | 4.96/5.0 |
| Kathy | 1 | $23,220 | 44 | 4.80/5.0 |
| Kasia-Tom | 1 | $13,016 | 34 | 4.94/5.0 |
| Matthias | 1 | $11,684 | 2 | Not Rated |
| Cornelia | 1 | $11,532 | 115 | 4.95/5.0 |
| Christine | 1 | $6,853 | 31 | 4.87/5.0 |
| Bianca | 1 | $5,112 | 9 | 4.89/5.0 |
| Steffen | 1 | $4,751 | 9 | 4.11/5.0 |
| Maria | 1 | $4,023 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merseburg.
Dive Deeper: Advanced Merseburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merseburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerseburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merseburg
- The Merseburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merseburg, Apartment/Condo properties are the most common (85%), reflecting the local real estate landscape.
Merseburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merseburg
- The dominant room capacity in Merseburg is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Merseburg, indicating a high concentration in these sizes.
Merseburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merseburg
- The most common guest capacity trend in Merseburg vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Merseburg STR market, accounting for 60.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merseburg.
- On average, properties in Merseburg are equipped to host 4.2 guests.
Merseburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merseburg
- The most common availability pattern in Merseburg falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merseburg (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merseburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15% of total
2 Nights
3 listings
15% of total
3 Nights
2 listings
10% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
2 listings
10% of total
30+ Nights
9 listings
45% of total
Key Insights
- The most prevalent minimum stay requirement in Merseburg is 30+ Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45%) caters to monthly stays (30+ nights) in Merseburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45% of Merseburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merseburg.
Merseburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
40% of total
Moderate
3 listings
15% of total
Firm
8 listings
40% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Merseburg
- The prevailing Airbnb cancellation policy trend in Merseburg is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Merseburg.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Merseburg.
Merseburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merseburg
- The overall average booking lead time for vacation rentals in Merseburg is 35 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Merseburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Merseburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merseburg (2025)
Amenity Prevalence
Amenity Insights for Merseburg
- Essential amenities in Merseburg that guests expect include: Kitchen, Smoke alarm, Refrigerator, Dishes and silverware, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Microwave, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merseburg: Kitchen, Smoke alarm, Refrigerator, Dishes and silverware, TV.
- Prioritize adding missing essentials: Smoke alarm, Refrigerator, Dishes and silverware, TV.
- Consider adding popular differentiators like Cooking basics or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merseburg to stay competitive.
Merseburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merseburg
- The typical guest profile for Airbnb in Merseburg consists of primarily domestic travelers (83%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 83.1% of guests.
- Key international markets include Germany (83.1%) and United States (5.1%).
- Top languages spoken are German (38.7%) followed by English (38.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merseburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Löbnitz | 11 | $2,166 | $181.80 | 45% |
| Kranichfeld | 10 | $1,939 | $310.62 | 28% |
| Herzberg | 17 | $1,913 | $187.27 | 43% |
| Wusterhausen/Dosse | 12 | $1,686 | $176.87 | 34% |
| Beelitz | 17 | $1,582 | $123.62 | 49% |
| Böhlen | 12 | $1,500 | $106.81 | 46% |
| Pouch | 11 | $1,484 | $163.33 | 35% |
| Lüchow | 17 | $1,457 | $116.90 | 43% |
| Schwielowsee | 37 | $1,453 | $128.27 | 53% |
| Pegau | 14 | $1,437 | $173.12 | 31% |