Maasholm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Maasholm in 2025? Explore comprehensive Airbnb analytics for Maasholm, Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Maasholm, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Maasholm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maasholm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Maasholm Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Maasholm.
Occupancy Rate(?)
38.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,776
Typical annual income for an Airbnb listing in Maasholm. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
126.1%
Strong growth (126.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Maasholm.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Maasholm.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Maasholm (2025)

Understanding the monthly revenue variations for Airbnb listings in Maasholm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maasholm is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maasholm across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,929+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,678 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,723 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $845, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Maasholm

Maasholm Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Maasholm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maasholm:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Maasholm

Average Daily Rate (ADR) Airbnb Trends in Maasholm (2025)

Effective short term rental pricing strategy in Maasholm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maasholm typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Maasholm

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Airbnb Seasonality Analysis & Trends in Maasholm (2025)

Peak Season (July, June, August)
  • Revenue averages $3,094 per month
  • Occupancy rates average 55.9%
  • Daily rates average $199
Shoulder Season
  • Revenue averages $2,056 per month
  • Occupancy maintains around 45.2%
  • Daily rates hold near $145
Low Season (February, November, December)
  • Revenue drops to average $1,278 per month
  • Occupancy decreases to average 25.0%
  • Daily rates adjust to average $138

Seasonality Insights for Maasholm

  • The Airbnb seasonality in Maasholm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Maasholm's highest earning potential, with monthly revenues capable of climbing to $3,712, occupancy reaching a high of 70.5%, and ADRs peaking at $203.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,027, occupancy could drop to 15.9%, and ADRs may adjust down to $132.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maasholm.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Maasholm seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Maasholm (2025)

Exploring the top neighborhoods for short-term rentals in Maasholm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Maasholm Beach
Beautiful coastal area known for its pristine beaches and scenic views. A perfect getaway for tourists looking for relaxation and nature.
Maasholm Beach, Schlei Fjord, Fishing village, Bicycle trails, Local seafood restaurants
Harbor area
The charming harbor area is bustling with activity and offers a unique waterfront experience, making it appealing for travelers interested in maritime culture.
Maasholm Harbor, Boating and sailing tours, Fresh fish markets, Seaside cafes, Scenic walks along the waterfront
Nature reserves nearby
Surrounded by stunning nature reserves, this area attracts nature lovers and outdoor enthusiasts seeking hiking, birdwatching, and tranquility.
Schleswig-Holstein Wadden Sea National Park, Nature trails, Birdwatching spots, Wildlife observatories, Beautiful landscapes
Historic village center
The historic village center provides a glimpse into local culture and history, appealing to those interested in traditions and local lifestyle.
Local museums, Traditional architecture, Cafes and shops, Cultural events, Art galleries
Nearby islands
The proximity to various islands provides a unique experience for those wanting to explore more of the stunning Schleswig-Holstein region by ferry.
Island of Fünen, Island of Langballigau, Day trips by ferry, Beautiful beaches, Cycling around the islands
Local festivals and events
Periodical local festivals attract tourists seeking cultural experiences, food, and festivities, creating a vibrant atmosphere.
Maasholm Fish Festival, Traditional fairs, Live music events, Craft markets, Food tastings
Cycling routes
The area offers extensive cycling routes, making it attractive for active tourists exploring the beautiful surroundings on two wheels.
Scenic cycling paths, Cycling maps available, Bicycle rental shops, Nature-packed views, Guided bike tours
Water sports activities
With its coastal location, Maasholm is perfect for various water sports, appealing to adventure seekers.
Kayaking and canoeing, Windsurfing schools, Fishing opportunities, Boat rentals, Scuba diving spots

Understanding Airbnb License Requirements & STR Laws in Maasholm (2025)

While Maasholm, Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maasholm to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Maasholm (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Maasholmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Vacation home Schleibengel

Vacation home Schleibengel

Entire Place • 3 bedrooms

$65,050
Revenue
23.8%
Occupancy
$900.90
Daily Rate
House Alva, quiet location, Baltic Sea beach

House Alva, quiet location, Baltic Sea beach

Entire Place • 2 bedrooms

$47,266
Revenue
79.9%
Occupancy
$147.27
Daily Rate
House with private lake access

House with private lake access

Entire Place • 3 bedrooms

$30,049
Revenue
64.6%
Occupancy
$156.42
Daily Rate
Magical fisherman's cottage in Maasholm, apartment "Lee"

Magical fisherman's cottage in Maasholm, apartment "Lee"

Entire Place • 2 bedrooms

$26,074
Revenue
63.9%
Occupancy
$113.26
Daily Rate
Charming fisherman's cottage in Maasholm, apartment "Luv"

Charming fisherman's cottage in Maasholm, apartment "Luv"

Entire Place • 1 bedroom

$25,591
Revenue
63.9%
Occupancy
$102.97
Daily Rate
"Smukke Bleibe"  
Harbor view in Maasholm

"Smukke Bleibe" Harbor view in Maasholm

Entire Place • 2 bedrooms

$23,367
Revenue
61.4%
Occupancy
$104.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Maasholm (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Maasholm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Holidu1$65,05075.00/5.0
Pia2$51,6651114.99/5.0
Ralf1$47,266444.86/5.0
Casavalu1$30,049174.94/5.0
Tobias1$23,367155.00/5.0
Birgit1$21,097774.82/5.0
Marco1$20,219264.50/5.0
Monika1$19,152184.89/5.0
Host #4531481761$16,9911Not Rated
Pitra1$14,53154.60/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maasholm.

Dive Deeper: Advanced Maasholm STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maasholm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Maasholm Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Maasholm

  • The Maasholm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Maasholm, House properties are the most common (52.4%), reflecting the local real estate landscape.
  • Houses represent a significant 52.4% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 9.6%) offer potential for unique stay experiences.

Maasholm Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Maasholm

  • The dominant room capacity in Maasholm is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 71.5% of the active Airbnb listings in Maasholm, indicating a high concentration in these sizes.
  • A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maasholm.

Maasholm Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Maasholm

  • The most common guest capacity trend in Maasholm vacation rentals is listings accommodating 4 guests (47.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Maasholm STR market, accounting for 61.9% of listings.
  • 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maasholm.
  • On average, properties in Maasholm are equipped to host 4.1 guests.

Maasholm Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Maasholm

  • The most common availability pattern in Maasholm falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Maasholm (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Maasholm Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.8%)

1 Night

1 listings

4.8% of total

3 Nights (9.5%)

3 Nights

2 listings

9.5% of total

4-6 Nights (42.9%)

4-6 Nights

9 listings

42.9% of total

7-29 Nights (9.5%)

7-29 Nights

2 listings

9.5% of total

30+ Nights (33.3%)

30+ Nights

7 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Maasholm is 4-6 Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (4.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (33.3%) caters to monthly stays (30+ nights) in Maasholm, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 42.9% of Maasholm hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maasholm.

Maasholm Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

5% of total

Moderate (30%)

Moderate

6 listings

30% of total

Firm (30%)

Firm

6 listings

30% of total

Strict (35%)

Strict

7 listings

35% of total

Cancellation Policy Insights for Maasholm

  • The prevailing Airbnb cancellation policy trend in Maasholm is Strict, used by 35% of listings.
  • A majority (65.0%) of hosts in Maasholm utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35% market standard in Maasholm.
  • With 35% using Strict terms, this is a viable option in Maasholm, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Maasholm.

Maasholm STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Maasholm

  • The overall average booking lead time for vacation rentals in Maasholm is 66 days.
  • Guests book furthest in advance for stays during July (average 144 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (120 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Maasholm.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
  • Monitor your own booking lead times against these Maasholm averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Maasholm (2025)

Amenity Prevalence

Amenity Insights for Maasholm

  • Essential amenities in Maasholm that guests expect include: Kitchen, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Stove, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Maasholm: Kitchen, Free parking on premises, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Stove or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Maasholm to stay competitive.

Maasholm Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Maasholm

  • The typical guest profile for Airbnb in Maasholm consists of primarily domestic travelers (95%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 94.8% of guests.
  • Key international markets include Germany (94.8%) and Netherlands (1.3%).
  • Top languages spoken are English (42.5%) followed by German (39.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Hamburg and Berlin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Maasholm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Husum-Ballum14$4,756$482.6945%
Lohals20$3,070$321.9436%
Blåvand14$2,657$321.6140%
Snøde12$2,315$283.7738%
Stapel10$2,228$272.9637%
Korshavn15$2,084$247.1342%
Kampen (Sylt)23$2,043$481.6325%
Billund102$2,019$180.5449%
Rude Strand30$1,937$242.4835%
Ærøskøbing32$1,881$177.5045%

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